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Best Practices
Feature your Product Name and Brand Name
Provide clear, distinct CTAs instead of a standard boring "Shop Now"
Try to include keywords you are bidding.
Try to include "Your", "You" to make it approachable
Find a balance between a technical USP explanation and an easy-to-understand tone.
Include offers, discounts, USPs.
Does the image focus on your key product only? No other distractive component? Use the "zoom-in" method
Provide multiple angles.
The source image should be at least 1200x pixels wide
Your logo and text overlay should block the image
Experiment with gradients or rainbows to create inclusive vibes.
Use tight framing and bright, natural lighting on specific people or objects
Apply brightness and contrast to make sure that your ad is easily visible on a small screen
Less than 20% text overlay and less than 20 characters.
Use Contextual Lyrics in every frame.
Feature brand name in the first 5 seconds of the video
Reiterate your CTA using text, animation, or voiceover throughout your ad
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