Basic Info & Access
As a first step we need you to fill this form with your collaboration preferences and other important info to start the collaboration. For some of these fields we will leave you links to tutorials in case you do not know how to get certain information that we need. Informative Clause: The data provided will be processed by Ignitepulse Agency LLC for the purpose of managing the sending of electronic communications for evaluative purposes. You may exercise your rights of access, rectification, erasure, and data portability, as well as the right to object to and restrict processing, by contacting Ignitepulse Agency LLC at 407 Lincoln Road, Suite 708, Miami Beach, Florida 33139, or by emailing dpo@bastidafarina.com. Please include a reasonable means for us to confirm that the request is being made by the data subject or their duly authorized legal representative, without this necessarily requiring the processing of your identification document. You can find more information about how we process your personal data by consulting our Privacy Policy.
(Last time that we ask for this!)
So the team can start studying your proyect.
We need it to purchase a phone number in our CRM for your use.
How autonomous do you want us to work? *
Important: we will always respect the indications you give us but the more revisions and adjustments you want the slower we will go.
- We want to review everything
- We just want to review the important parts
- We want to review the bare minimum
We will add this person to the group and will be the one we talk to when we need something from you.
So we can add him to our CRM + send him important information this first few days.
So we can add him to our channel of communication if he isn't already there.
Do you have a IT person that we can contact if we need it to?
If you do, please provide their contact information below; if not, proceed to the next question.
So we can send it to the finance team.
Emails of team members who will need access to our softwares *
❗️ Important: please indicate who among these individuals will be responsible for lead qualification (if you will be handling it yourselves) and who will be responsible for selling to those leads.
Please list one email per line or separate them with commas. If you are the only one on the team, indicate that you do not need to add anyone.
If you prefer to send it to the whole office you can put the name of your business.
Physical address to send it to? *
Please tell us:
- Street, number, floor and door
- Postal code, city and state.
Email signature that you want us to include at the end of the emails *
Ideally, it should be a generic signature that is suitable for any type of email and person.
Attach file
Drop files here
Databases of your current leads and clients
We will need them in order to create lookalike audiences, conduct retargeting, and prepare key sequences to maximize your results.
To properly perform these actions, we need them to be in an Excel or CSV file that includes the contact person's name, email, and phone number.
If additional information such as physical address, postal code, etc., is included, it will further enhance the results
Attach file
Drop files here
Database to prospect with
If you have a database with cold leads that we could contact to generate conversions for you, upload it here.
Attach file
Drop files here
Testimonials or reviews from your product
We need something that demonstrates that we can deliver on what we promise in the ads. Upload any type of testimonial, success case, product demo, review, or before vs. after photo you have
Attach file
Drop files here
Ads that have worked really well for you in the past year
Ads that have worked really well for you in the past year. They can be ads in magazines, on social media, through emails... You can upload images or a document that includes everything
Attach file
Drop files here
Have you conducted any successful customer acquisition campaigns in the past year?
It doesn't have to be digital marketing; it could involve advertising in a magazine, newspapers, email, cold calls, etc.
Have you worked on the SEO of your website before?
If yes, please briefly outline the strategies/actions that were implemented and any other information you can provide.
Do you currently have access to your Facebook Ads Business Manager to share it with us? *
- Yes, it is active, and we have access
- It is active, but we don't have access
- It is active, but we have some features disabled
- It is not active, or we have never created it
Do you currently have access to your LinkedIn Ads Business Manager to share it with us? *
- Yes, it is active, and we have access
- It is active, but we don't have access
- It is active, but we have some features disabled
- It is not active, or we have never created it
Do you currently have access to your Google Ads account to share it with us? *
- Yes, it is active, and we have access
- It is active, but we don't have access
- It is active, but we have some features disabled
- It is not active, or we have never created it
Do you currently have access to your Google Analytics and Google Search Console? *
- We have access to both tools
- We only have access to Google Analytics
- We only have access to Google Search Console
- We don't have access to neither of them
Search Console and Google Analytics access
❗️It's ideal to add it, but if not, move on to the next question.
Give us access to the Google account that has access to your Google Search and/or Google Analytics, or directly speak with your SEO manager to invite them via their email.
Website access
❗️It's ideal to add it, but if not, move on to the next question.
If you want to create us a user you can do so by giving access to this email lanzadera@bastidafarina.com
We will need to be able to install plugins in order to setup the marketing pixels, and to have access to the landing pages we are going to use to make specific adjustments if needed.
If you're not sure, start with how much revenue you want to generate, and then calculate how many sales you need from there.
If you have a specific product or service, calculate it considering the usual recurring revenue during their first year.
For example, if you would close 2 out of 10, put it at 20%.
For instance, if you believe only 30 out of the 100 would be qualified, put it at 30%.
Do you need to launch the campaigns on any urgent date?
If so, please indicate it below; otherwise, you can skip to the next question.
Do we need to limit the campaigns to any specific geographic area?
If so, please indicate it below; otherwise, you can skip to the next question.
Do you need your ads to meet any special requirements?
Example: displaying X informative text, featuring images of my product...
If so, please indicate it below; otherwise, you can skip to the next question.
With what questions do you want to qualify the leads we generate? *
These would be the questions you need to know from a lead to know if it's qualified or not.
Write down the questions and options you would give them to answer, indicating those options that indicate when a lead isn't qualified if he or she chooses them.
Example:
1. How much monthly revenue generates your company?
0-10.000€ -> Discard
10,000-100,000€
More than €100,000
2. How much do you invest in marketing per month?
Less than 1,000€ -> Discard
Between 1,000-5,000€
More than €5,000
3. When would you like to start?
I’m in no hurry -> Discard
In the next 3 months
As soon as possible
Are there any other questions you’d like qualified leads to answer before passing them to the sales team?
These would be targeted questions for you to better understand the lead's case and adapt the sale to their particular situation.
When formulating them, think about which situations are important to detect in a lead in order to personalize your pitch.
Example:
1. Have you worked with an agency before?
Yes, we did well but we want to improve
Yeah, but we didn’t do well
Not
2. What are your goals this year?
*To write your answer
3. Your website
*To write your answer
Once we obtain a qualified lead, what process would you like to follow to pass it on to your sales team? *
❗️ Important recommendations:
1. If you have chosen the option for us to send you leads as soon as possible (without verification), we do NOT recommend including options to schedule any type of call here. It makes sense that if you want speed, you call the lead as soon as we send it.
2. If you want to schedule a call, we recommend that the first one be by PHONE, as in our experience, many leads find it confusing to deal with video call links. You can always suggest a video call during the phone call if needed.
- Book a Google meet call (recommended)
- Book a Zoom call
- Schedule an in person meeting
- Book a Phone call
- Phone call as quick as possible
- Other
What is your current sales process? *
Describe the stages a lead goes through from the moment they request information until they make a purchase. What do you focus on at each stage? What resources do you use throughout the process?
Do you record the calls during this sales process? *
Using a phone system or similar.
- Yes
- No
How do you analyze and/or improve this sales process? *
Mention if you have a dedicated role for this, if you provide regular training, use leaderboards to create competition, etc.
If you don’t do any of these, that’s totally fine — just write that and move on.
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