When users cancel their subscription right after starting the free trial, it's often because they don't want to forget about the end of it and accidentally get charged. Reduce the anxiety related to subscribing by being transparent and explicitly showing what will happen during the trial. Most importantly, that you'll remind users about their trial coming to an end. This will help you gain trust and reduce the number of complaints from users who didn't plan on extending their subscription past

Encourage users to refer others by placing a referral link in your invoice email (and billing page in your product). The moment they see the invoice is likely to be the time they're most motivated to save thus will be also likely to take the action that you'll present them with.

Find companies likely to be your target audience using BuiltWith. Lookup a technology and get all companies that have it implemented on their websites. Example: your product is an alternative to Hotjar - search BuiltWith for Hotjar and download a list of all companies using it (including their estimated tech spend and traffic) -> use this info for cold outreach campaigns using LinkedIn / find emails of relevant people using tools like hunter.io etc. Example 2: you're a Shopify app developer -

During onboarding, reassure users your product is a good fit for their needs based on the choices they've made in the previous steps of the flow. For example (based on the screenshots from the Loona app), if users signed up for your product hoping it will help them sleep and feel better, confirm that's the outcome other users like them get from using the app (and show proof). Being aware that they're in the right place, users' motivation levels will stay high, which will increase the chance th

If your product is embeddable on other websites (e.g. live chat, search bar, popup, form etc.), have it link back to your site on free plans, inviting people using it to try it out. If your product is not embeddable, make users' websites display your company's widget like e.g. Heap and Mixpanel do it. All these users' active pages will be linking back to your site (with a dofollow backlink).

While it's not possible to target Facebook group members with ads directly through ads manager, there are two workarounds: #1 Join the group you want to target Using your business page, create a video that's relevant and valuable to the group audience Share the video in the group (go to video -> share -> share in a group) (from your personal account) Create a custom audience of people that interacted with it Target the custom audience with ads #2 Contact the group admin and ask if they're will

Reduce involuntary churn by sending automated messages to customers whose payments didn't go through. The vast majority of credit cards expire every 36 months, which means about 2.8% of your customers' cards will expire every month. This can lead to over 30% of revenue loss from annual subscriptions every year. The longer your plans are, the higher the chance of CC expirations preventing successful billing. Another reason for failed payments can be mechanical failures of your tools. Make sure

Reach out to unhappy users that leave negative feedback about competing products on review sites like G2, Capterra etc. They'll be more than happy to hear about a better solution to their need that wasn't satisfied by the competing product. You can even go a step further and monitor the review sites for new, negative reviews using a tool like visualping.io

Get in front of a targeted audience of your competitors' existing and potential clients using YouTube pre-roll ads. This high-quality audience can be reached at a fraction of a search ad CPC. Focus on making the first 5 seconds of your video engaging enough to avoid your ad being skipped.

Charge customers for the value they're getting out of your product e.g. per user, per dashboard, per 100 visits, etc. rather than for features. Some of the benefits include: - allowing users to start using the product at a low cost which reduces the barrier to entry - charging customers proportionally to the value they receive (making them more satisfied, which helps retention) - expanding your TAM by making the product accessible for lower market customers Value-based pricing has also been pr

Sequential retargeting is the practice of varying the ad offer depending on where the visitor is in the conversion process, with the end goal of pushing them along. The first ad is trying to get the sale as fast as possible. If that doesn’t happen within a certain amount of time, then the sequential ads are pushed live one by one. Example: you're retargeting visitors to your product pages: 1st ad: drive to signup 2nd ad: case study #1 3rd ad: case study #2 4th ad: ebook

Give app credits for using more app features. This incentivizes users to use your app more, which increases the chance of them seeing the value of your app. This, plus the free credits, makes them more likely to upgrade to a paid plan and keep using it. After they get the free credits, they will just feel the need to use them (and the premium app account) - it's like free money after all.

Offer services alongside your product. As Redpoint's Tomasz Tunguz says: “At the beginning of a new wave, most customers don’t understand the technology well. So, they seek experts to guide them. Companies that provide services and education often win the early market. They develop customer relationships, reinforce their expertise with a strong brand, define the purchasing criteria in their favor and ultimately grow faster.” E.g. if your product is a website builder -> offer custom web design s

Get some incredibly valuable feedback about your product/service from churning users. Ask them about the reason they're leaving, what (if any) tool they'll be switching to, what did they like about your product the most etc. Additionally, use conditional logic to get more detailed answers e.g. if the reason for churning was lack of features, ask them what features would make them stay. Make it as easy as possible to fill out to maximize the # of answers.

Allow users to experience the product before making them sign up. This way you can get more users to reach the activation point. After they've experienced the value of your product, you'll have an easier job of making them sign up. E.g. after a user converts a file and before downloading it. When does it make sense to test this tactic? When the time it takes to get value is very short and you don't risk that a lot of users will abandon your product before getting value.

After the trial ends, downgrade it to a forever free plan with very limited features. This way you're not losing users and still have a chance of converting them to a paid plan later on.

Send a welcome email addressed directly from the founder, where you introduce (and CC) your product and/or support person. Let users know that they can reach out to the most competent people at your team. Make them feel important.

🔒 Get access and unlock 263 more 🔒

🔒 Get access and unlock 263 more 🔒

🔒 Get access and unlock 263 more 🔒