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Competitive Ad Copy

Conversational Ad copy

Authoritative Ad Copy

Goal-oriented Ad Copy

Personalised Ad Copy

Emotive Anchoring Ad Copy

Suitable for Middle of Funnel Audience(Consideration Stage)

Focus on authority, trustworthiness and expertise.

Show comparison and use comparative degree words (e.g. "Better", "More", "Easier" etc)

Use the Investigative Intent keyword to construct your copy

Appeal to pain points with questions

Compare A With B
A Is So Much Better
A vs B
A Is Your Best Alternative
Which [Product] Reigns Supreme?
What A Promised, We Deliver

Compare Eva with Koala Mattress
Linktree Is So Much Better
Linktree vs Flowpage
Linktree Is Your Best Alternative
Which Bio Link Reigns Supreme?
See Who Comes Out On Top

Suitable for Middle of Funnel Audience(Consideration Stage)

Try using a phrase or word that your ideal customers would say out loud or to themself—you could find a way to resonate here.

Are You Kidding?
Are You Looking For [Brand]?
Do You Mean [Brand]?
[Brand] Delivers More, Surely!
You Can Count On [Brand]
You Won't Be Disappointed

Are You Kidding?
Do You Mean Linktree?
Do You Mean Linktree?
Linktree Delivers More, Surely!
You Can Count On Linktree
You Won't Be Disappointed

Suitable for All Funnels Audience(All Stages)

Include your trust signals like reviews, customer base, star ratings and testimonials

Use your company-wide proposition to show risk reduction to your customers. AKA The power of freebies & Scarcity. Like "Free Delivery", "Free Return", "Free Trial"

Use verbs and include these emotional words

[CTA] Your [Proposition] Today
Free [Proposition]
Join [Number of good reviews or customers]
Liked By [Number of good reviews or customers]
Backed With [Warranty]
Over [Number of good reviews or customers]

Start Your 120-night Trial Today
Fast, Free Delivery Nationwide
Join Thousands of Happy Aussies
Liked By Over 22 Million Users
Over 10 Million Happy Users
Backed With 5-Year Warranty

https://www.deanlong.io/blog/consumer-shopping-behaviour-study-the-messy-middle-one

https://www.wordstream.com/blog/ws/2021/01/13/best-words-and-phrases-for-marketing

Suitable for Bottom of Funnel Audience(Intent Stage)

Focus on benefits and be feature-heavy

Be technical and include facts & stats

Use verbs and include these emotional words

Be funky and quirky (depends on your product)

[Outcome] with [process]
[Verb] [ideal state] without [pain point]
[Feature] for [ideal state]
How you [verb] matters
You can’t [ideal state] without [unique feature].

"Find your perfect pair with virtual try-on
"Try on hundreds of frames without an appointment."
"Science-backed fueling plans for better performance."
"How you hydrate matters."
"You can’t hydrate right without knowing how you sweat."

https://www.wordstream.com/blog/ws/2021/05/03/emotional-marketing-copy

https://www.wordstream.com/blog/ws/2021/01/13/best-words-and-phrases-for-marketing

https://www.deanlong.io/blog/how-to-write-killer-blog-titles

Utilise Ad Customiser to achieve ad personalisation

Use countdown timers to create the Power of Now (longer wait times decrease purchase excitement)

User location customiser to make your ads hyper-local

User ad customizer to create a custom-made ad for every keyword

Include "YOU" often in your ad copies

Hurry, Sales Ends In [Countdown]
Hurry, Only [Countdown] Left
The Feel-Good [Product] In [Location]
[Location]’s best
Your Best [Product] For [Benefit]

Hurry, Sales Ends In 5 Days
Hurry, Only 5 Days Left
The Feel-Good [Mattress] In [Sydney]
[Sydney]'s Best Mattress Is Here
Optimise All Your Social Traffic
Don't Miss out!........

https://www.deanlong.io/blog/consumer-shopping-behaviour-study-the-messy-middle-one

https://support.google.com/google-ads/answer/6072565?hl=en-AU

https://www.wordstream.com/blog/ws/2021/01/13/best-words-and-phrases-for-marketing

Suitable for Middle of Funnel Audience(Consideration Stage)

Try to use smart "emotive anchoring" that leverages everyday rituals to subtly position the product as part of life’s little luxuries.

[Emotional Outcome] without [Sacrifice]
[Everyday Ritual or Object] Meets [Product Promise]
For Those Who [Emotion-Driven Identity], [Emotional Benefit]
The [Feel-Good Activity] Your [Space/Object] Deserves
[Verb] Your [Object] Like It Deserves To Be [Verb-ed]
[Comfort/Emotion] That Outlasts [Everyday Moment]

You love your morning brew. Now imagine loving where you sip it just as much.
Comfort that lasts longer than your coffee
Luxury comfort without the luxury fuss.
Like your favourite playlist—only comfier.
For those who linger outdoors, furniture that does too.
The quiet moment your garden’s been waiting for.

https://www.instagram.com/p/DHFCOfivXNL/?img_index=1

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