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Title
URL
Author / Host / Guest
Content Type
Topic
Marketplaces - What makes marketplace business models so attractive
https://www.youtube.com/watch?v=n57UaE08h7A
Jeff Jordan
Video
Business model
How To Build & Scale a Marketplace from $0 to Billions
https://www.youtube.com/watch?v=wOn87TT28Ok
Brian Rothenberg
Video
General
How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity
https://firstround.com/review/How-Modern-Marketplaces-Like-Uber-Airbnb-Build-Trust-to-Hit-Liquidity/
Anand Iyer
Article
Trust
Chicken and Egg Problem
Liquidity
The Three Stages of Online Marketplaces
https://caseyaccidental.com/three-stages-online-marketplaces/
Casey Winters
Article
Business model
Market Networks
The Evolution of Managed Marketplaces
https://medium.com/@ai/the-evolution-of-managed-marketplaces-3382290963b2
Anand Iyer
Article
Business Model
Managed Marketplaces
The Next 10 Years Will Be About "Market Networks"
https://www.nfx.com/post/10-years-about-market-networks/
James Currier
Article
Market Networks
Network Effects
Ten marketplace KPIs that matter
https://medium.com/@algovc/10-marketplace-kpis-that-matter-22e0fd2d2779
Andrei Brasoveanu
Article
Metrics
Uber's virtuous cycle: 5 important reads about Uber
https://andrewchen.co/ubers-virtuous-cycle-5-important-reads-about-uber/
Andrew Chen
Article
Strategy
Four Questions Every Marketplace Startup Should Be Able To Answer
https://medium.com/@jgolden/four-questions-every-marketplace-startup-should-be-able-to-answer-defb0590e049
Jonathan Golden
Article
Strategy
Four Strategies to Win Big with Low Frequency Marketplaces
https://caseyaccidental.com/low-frequency-marketplaces/
Casey Winters
Article
Strategy
TaskRabbit’s pioneering marketplace model & missed growth opportunities — Reforge
https://www.reforge.com/blog/taskrabbit-marketplace-growth
Reforge Team
Article
Strategy
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces | Above the Crowd | By Bill Gurley
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/
Bill Gurley
Article
Strategy
A Crowded Space, The Ingredients for a Successful Marketplace
https://acrowdedspace.com/post/73232464154/the-ingredients-for-a-successful-marketplace
Josh Breinlinger
Article
Strategy
The Perfect Store: Inside Ebay
https://www.amazon.com/Perfect-Store-Inside-eBay/dp/0316164933
Adam Cohen
Book
Strategy
13 Metrics for Marketplace Companies
https://a16z.com/2020/02/21/marketplace-metrics/
Jeff Jordan
Li Jin
D'Arcy Coolican
Andrew Chen
Article
Metrics
Online Marketplaces - Andreessen Horowitz
https://a16z.com/2015/01/22/online-marketplaces/
Jeff Jordan
Article
Strategy
How to measure your success: Key marketplace metrics
https://www.sharetribe.com/academy/measure-your-success-key-marketplace-metrics/
Juho Makkonen
Article
Strategy
Marketplaces & The Curse of the Network Effect
http://www.nirandfar.com/2013/06/the-curse-of-the-network-effect.html
Nir Eyal
Article
Network Effects
An overview of the Growing “SaaS Enabled Marketplace” Ecosystem
https://medium.com/point-nine-news/an-overview-of-the-growing-saas-enabled-marketplace-ecosystem-b4f5314356e5
Point Nine Team
Article
SaaS Enabled
Our guide to marketplaces - Version One
http://versionone.vc/marketplace-handbook/
Angela
eBook
PDF
Strategy
Network effects aren't enough
https://hbr.org/2016/04/network-effects-arent-enough
Andrei Hagiu
Simon Rothman
Article
Strategy
Digital Marketplaces
https://andreyfradkin.com/assets/econ_of_digital.pdf
Andrey Fradkin
PDF
Strategy
How to Kickstart and Scale a Marketplace Business (Several Articles!)
https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace
Lenny Rachitsky
Article
Strategy
Growth
The NFX Marketplace Score Card
https://www.nfx.com/post/the-nfx-marketplace-scorecard/
James Currier
Article
Scorecard
Strategy
The Speedinvest x Marketplace Scorecard: How to evaluate marketplace businesses
https://medium.com/speedinvest/why-we-have-created-a-scorecard-317355d1c046
Philip Specht
Article
Scorecard
Strategy
Not All Marketplaces are Created Equal: Tales of a Marketplace Founder
https://hackernoon.com/not-all-marketplaces-are-created-equal-tales-of-a-marketplace-founder-9fc0fb802706
Dave Lu
Article
Market Networks
Network Effects
Strategy
What’s Next for Marketplace Startups?
https://a16z.com/2018/11/27/services-marketplaces-service-economy-evolution-whats-next/
Li Jin
Andrew Chen
Article
Service Marketplaces
Strategy
Strategies for Two-Sided Markets
https://hbr.org/2006/10/strategies-for-two-sided-markets
Thomas R. Eisenmann
Geoffrey G. Parker
Marshall W. Van Alstyne
Article
Strategy
16 Ways to Measure Network Effects
https://a16z.com/2018/12/13/16-metrics-network-effects/
Li Jin
D'Arcy Coolican
Article
Metrics
Network Effects
The Dynamics of Network Effects
https://a16z.com/2018/12/13/network-effects-dynamics-in-practice/
D'Arcy Coolican
Li Jin
Article
Network Effects
Platforms vs Verticals and the Next Great Unbundling
https://a16z.com/2019/09/11/platforms-verticals-unbundling/
Jeff Jordan
D'Arcy Coolican
Article
Strategy
Defensibility in digital marketplaces
https://medium.com/samaipata-ventures/defensibility-in-digital-marketplaces-discussion-at-samaipata-london-event-125b5144754
José del Barrio Puerta
Article
Strategy
Airbnb: The Growth Story You Didn't Know - GrowthHackers
https://growthhackers.com/growth-studies/airbnb
Morgan Brown
Article
Growth
Chicken and Egg Problem
Five Must-Haves of A Successful Online Marketplace
http://www.nvp.com/blog/five-must-haves-of-a-successful-online-marketplace/
Sergio Monsalve
Article
Strategy
Interview: Building a Marketplace – What Your Mother Never Told You
https://www.youtube.com/watch?v=ruYkGTamLyY
Marco Zappacosta
Video
Strategy
Panel Discussion: Building a Marketplace – What Your Mother Never Told You
https://www.youtube.com/watch?v=U2ZH8E7oEVI
Manish Chandra
Hayden Brown
Jonathan Swanson
Video
Strategy
What's Next for Marketplace Startups
https://www.youtube.com/watch?v=zl14Ty5-0Ko
Li Jin
Frank Chen
Video
Strategy
Service Marketplaces
Online Marketplaces
https://www.youtube.com/watch?v=n57UaE08h7A
Jeff Jordan
Video
Strategy
Anu Hariharan on Network Effects
https://www.youtube.com/watch?v=vLsnYCPdNtc
Anu Hariharan
Video
Network Effects
All about Network effects
https://a16z.com/2016/03/07/all-about-network-effects/
Anu Hariharan
Article
Network Effects
Building a Three Sided Marketplace - Bastian Lehmann, Postmates
https://www.youtube.com/watch?v=IZHsRHStgYw
Bastian Lehmann
Video
Strategy
All Things Marketplaces with Fabrice Grinda
https://soundcloud.com/venturestories/all-things-marketplaces-with
Fabrice Grinda
Podcast
Strategy
All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky
https://soundcloud.com/venturestories/all-things-marketplaces-with-1
Casey Winters
Lenny Rachitsky
Dan Hockenmaier
Podcast
Strategy
#DeepDive — Marketplaces — Lenny Rachitsky
https://podcasts.apple.com/us/podcast/deepdive-marketplaces-lenny-rachitsky/id1457400066?i=1000457358566
Lenny Rachitsky
Podcast
Strategy
Masters of Scale: Airbnb's Brian Chesky in Handcrafted
https://mastersofscale.com/brian-chesky-handcrafted/
Brian Chesky
Podcast
Scaling
Launch
Strategy
Growth/Marketing
What's Mine Is Yours: The Rise of Collaborative Consumption
https://www.amazon.com/Whats-Mine-Yours-Collaborative-Consumption/dp/0061963542/
Rachel Botsman
Roo Rogers
Book
Strategy
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
https://www.amazon.com/The-Upstarts-Brad-Stone-audiobook/dp/B01MT1FHD8
Brad Stone
Book
Strategy
The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism
https://www.amazon.com/The-Sharing-Economy-audiobook/dp/B01F26BH7Q/
Arun Sundararajan
Book
Strategy
Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You
https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131/
Geoffrey G. Parker
Marshall W. Van Alstyne
Sangeet Paul Choudary
Book
Strategy
Matchmakers: The New Economics of Multisided Platforms
https://www.amazon.com/Matchmakers-New-Economics-Multisided-Platforms-ebook/dp/B01BO6QMCI/
David S. Evans
Book
Strategy
Platform Scale: How an emerging business model helps startups build large empires with minimum investment
https://www.amazon.com/Platform-Scale-emerging-business-investment-ebook/dp/B015FAOKJ6/
Sangeet Paul Choudary
Book
Strategy
Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
https://www.amazon.com/Platform-Strategy-Communities-Networks-Business-ebook/dp/B071H6X1GP/
Laure Claire Reillier
Benoit Reillier
Book
Strategy
The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business
https://www.amazon.com/Lean-Marketplace-Practical-Building-Successful-ebook/dp/B0796XMKYC/
Juho Makkonen
Cristóbal Gracia
Book
Strategy
Machine, Platform, Crowd: Harnessing Our Digital Future
https://www.amazon.com/Machine-Platform-Crowd-Harnessing-Digital-ebook/dp/B01MAWT25I/ref=pd_sim_351_8?_encoding=UTF8&pd_rd_i=B01MAWT25I&pd_rd_r=17e3b48e-ddd6-443f-a134-5f50a1b647f9&pd_rd_w=Jz7UP&pd_rd_wg=i1CZo&pf_rd_p=6f740e39-0c25-4380-8008-7a4156dab959&pf_rd_r=137ZCBMR9TYXMRPZRNZS&psc=1&refRID=137ZCBMR9TYXMRPZRNZS
Erik Brynjolfsson
Andrew McAfee
Book
Strategy
What You Don't Know About Your Marketplace Type
https://www.youtube.com/watch?v=4v_DLwmPMME
James Currier
Video
Strategy
Market Networks: The Hidden Advantage
https://www.youtube.com/watch?v=jlMwk7hR9IA
James Currier
Video
Market Networks
Service Marketplaces
The Next Crop of Billion Dollar Companies Will Be FinTech Enabled Marketplaces
https://www.youtube.com/watch?v=a0nagJHt3NA
Pete Flint
Video
Strategy
NFX Marketplaces Scorecard 28 Elements of a Great Marketplace
https://www.youtube.com/watch?v=rJsyJdVgc8U
James Currier
Video
Scorecard
Lesson from 3billion+ marketplaces
https://www.youtube.com/watch?v=_xHsHWblK6U
Josh Breinlinger
Video
Strategy
Transitioning SaaS Companies to Marketplaces
https://www.youtube.com/watch?v=5OtSjCSfxLw
Brian Rothenberg
Video
SaaS Enabled
Strategy
Building Managed vs Non-Managed Marketplaces
https://www.youtube.com/watch?v=GYw3XHH29FE
Ezra Galston
Video
Managed Marketplaces
Marketplace monetization methods (2020 edition)
https://medium.com/market-one-capital-corner/marketplace-monetization-methods-2020-edition-19979998cbae
Jacek Łubiński
Article
Pricing
Anatomy of a managed marketplace
https://techcrunch.com/2017/05/25/anatomy-of-a-managed-marketplace/
Ezra Galston
Article
Managed Marketplaces
Why Marketplaces Fail: The Role of Engagement
https://medium.com/breadcrumbs-guiding-startups/why-marketplaces-fail-the-role-of-engagement-e372fb3edd03
Sameer Singh
Article
Strategy
When Networks Meet SaaS
https://medium.com/breadcrumbs-guiding-startups/when-networks-meet-saas-f4307bf3b296
Sameer Singh
Article
Strategy
SaaS Enabled
The New Generation of Labor Marketplaces and the Future of Work
https://www.nfx.com/post/labor-marketplaces/
Pete Flint
Article
Strategy
Labor Marketplaces
Marketplace rake factors
https://acrowdedspace.com/post/172383900012/marketplace-rake-factors
Josh Breinlinger
Article
Pricing
Marketplace pricing and feedback
https://www.slideshare.net/jbreinlinger/marketplace-pricing-and-feedback
Josh Breinlinger
PDF
Strategy
Additional marketplace rake factors
https://www.leonlinsx.com/additional-marketplace-rake-factors/
Leon Lin
Article
Pricing
Designing a better marketplace feedback system
https://avoidboringpeople.substack.com/p/fluctuat-nec-mergitur
Leon Lin
Article
Trust
The a16z Marketplace 100
https://a16z.com/2020/02/18/marketplace-100/
Bennett Carroccio
Andrew Chen
Article
Strategy
Network Chain
https://medium.com/@KhalidiAlmadani/network-chain-740b1c5dcc48
Khalid Al Madani
Article
Network Effects
The Hierarchy of Marketplaces — Introduction and Level 1
https://medium.com/@sarahtavel/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
Sarah Tavel
Article
Strategy
Build something people want: how to kickstart a marketplace
https://www.sharetribe.com/twosided/ep1-lenny-rachitsky-build-something-people-want/
Lenny Rachitsky
Podcast
Strategy
Optimize for quality and productivity in your marketplace
https://www.sharetribe.com/twosided/ep2-josh-breinlinger-marketplace-quality-productivity
Josh Breinlinger
Podcast
Strategy
Building a marketplace for a fragmented market with complex workflows (Freightos)
https://www.sharetribe.com/twosided/ep3-ruthie-amaru-building-marketplace-for-fragment-markets/
Ruth Amaru
Podcast
Strategy
Growth/Marketing
SaaS Enabled
Talk to your users before building anything (Florence)
https://www.sharetribe.com/twosided/ep4-charles-armitage-florence-talk-users-before-building
Charles Armitage
Podcast
Strategy
SaaS Enabled
Building
The Oral History of Travel’s Greatest Acquisition: Booking.com
https://skift.com/oral-history-of-booking-acquisition/
Dennis Schaal
Article
Strategy
State of Marketplaces
https://vimeo.com/344726078
Steve Sloane
Video
Strategy
Respect for the Michelin Guide
http://acrowdedspace.com/post/171358465417/respect-for-the-michelin-guide
Josh Breinlinger
Article
Trust
Money Out of Nowhere
http://abovethecrowd.com/2019/02/27/money-out-of-nowhere-how-internet-marketplaces-unlock-economic-wealth/
Bill Gurley
Article
Strategy
Do You Really Want to Be an eBay?
https://hbr.org/2013/03/do-you-really-want-to-be-an-ebay
Andrei Hagiu
Julian Wright
Article
Strategy
Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces
https://link.springer.com/article/10.1007/s12525-019-00339-w
Karl Taeuscher
Article
General
Strategy
Internet Maturity & the Growing Importance of Network Effects
https://medium.com/breadcrumb/internet-maturity-the-growing-importance-of-network-effects-e702b662444d
Sameer Singh
Article
Network Effects
Layering Network Effects: How to Multiply Unfair Advantages
https://medium.com/breadcrumb/layering-network-effects-how-to-multiply-unfair-advantages-dddf35809fa1
Sameer Singh
Article
Network Effects
Roadmap: B2B Marketplaces
https://www.bvp.com/atlas/b2b-marketplaces/
Kent Bennett
Connor Watumull
Mike Droesch
Dhruv Jain
Article
Strategy
B2B
Mapping the European B2B Marketplace Landscape (The 2020 Edition)
https://medium.com/point-nine-news/mapping-the-european-b2b-marketplace-landscape-the-2020-edition-48d72cb33d88
Julia Morrongiello
Article
General
B2B
B2B Marketplaces Revisited
https://versionone.vc/b2b-marketplaces-revisited/
Boris Wertz
Article
B2B
Managed & Vertical Marketplaces: impacts on the shape of the Ecosystemic Organization
https://stories.platformdesigntoolkit.com/managed-vertical-markeplaces-impacts-on-the-shape-of-the-ecosystemic-organization-16bb9999e550
Simone Cicero
Article
Strategy
Managed Marketplaces
Pipelines, Platforms & The New Rules of Strategy
https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy
Marshall W. Van Alstyne
Geoffrey G. Parker
Sangeet Paul Choudary
Article
Strategy
When is a Marketplace No Longer a Marketplace?
https://medium.com/breadcrumb/when-is-a-marketplace-no-longer-a-marketplace-f459eb5c8b9b
Sameer Singh
Article
Strategy
Internet Maturity & the Growing Importance of Network Effects
https://medium.com/breadcrumb/internet-maturity-the-growing-importance-of-network-effects-e702b662444d
Sameer Singh
Article
Strategy
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