👀 QuickWrap’s core values are Independence and Transparency. At the opposite to other wrappers, Yieldbird (QuickWrap’s technology vendor) is totally demand agnostic, hence you are avoiding any risk of conflict of interests. All auctions are organised upon a fair and transparent mechanism which maximizes demand pressure to optimize your revenues. You can access all your data on a bidder level. QuickWrap is built as a platform allowing you to connect to any technology you are using already or would like to use in your HB stack. 💲 QuickWrap has one of the most competitive and comprehensive pricing models. You only pay upon your usage, on a request CPM basis, and you are not binded by any long term agreement. ✋ QuickWrap benefits from Yieldbird extensive expertise in yield management for publishers. You can request support and advice with a couple of clicks and constantly optimise your ad stack performance. 💪 QuickWrap is developed by one of the best R&D teams in the AdTech in

😖 The use of prebid generates very important efforts as, for every partner, you need an individual setup. This results in specific skills (adops, developers), very high development costs and possibly page loading issues impacting your domain performance. 😬 Besides, when changing the configuration in your inventory, you need to hard code such change which is very demanding, both in time and skills. 👀 Finally, you need to constantly monitor technology updates and integrate them. 💪 QuickWrap in comparison offers many advantages: 💍 It offers any supported demand partner, all in one environment. 😎 The configuration is fast, easy and intuitive, through one interface. It does not require any specific skills. ✋ It is supported by Yieldbird, providing services in yield management for publishers, so you can get any support you may look for, like optimization. 📊 It integrates complete Analytics and Amazon UAM/TAM. 📍 QuickWrap is built as a technology platform and can connect or integra

Using Yieldbird demand may provide significant advantages: 💰 It allows you to increase the demand in your Header Bidding, hence your revenues. 📃 You do not need to go through a complicated application process and sign a contract with the bidder. It is the fastest way to generate extra demand. 💪 You can use bidders through Yieldbird demand which may not have whitelisted you directly (this may apply quite often for domains with less than 100 million ad impressions per month.) 📊 It also allows you to make some tests easily; to check if any SSP you do not have a direct agreement with is performing on your inventory. Since QuickWrap is fully transparent, you will be able to see the performance results for each Bidder. 📌 However, to maximise your revenues, we encourage you and will support you in building your own demand. At any moment, should you wish to enter in direct relation with such a Bidder, you can easily do so.

❌ The best practice to best monetise your inventory, is to decide and use a single Header Bidding technology. This is true regardless of the technology, prebid or any other header bidding solution. Technically, 2 technologies can run in parallel (such configuration was tested during the product development). But we advise against it as: 📉 such configuration will (strongly) impact each technology's performance, for the worse, due to interference. 💸 it would require (costly) customized development (whereas QuickWrap works as a "No Code" solution, which is very convenient). Such customization is not included in the standard offer.

Yes. You do not need to have any header bidding technology before starting using QuickWrap.

Currently, QuickWrap only works only with the Google Ad Manager (GAM) ad server. But several other ad servers, such as Xandr Monetize, Smart or AdOcean, are considered to be added. Should you be interested in testing QuickWrap with a particular ad server, please contact us and explain your need. We will come back to you within 1 business day to explain if your request can be planned and for when.

You need to implement tags generated by QuickWrap in your domain source code. The tag is divided into 2 sections: The header part: This is QuickWrap library. It is the script which will execute the header bidding auctions according to the configuration you have defined in QuickWrap. The body part: The body section is the ad unit containers. It is a sequence of Snippets, one for each of your ad units (a snippet is a programming term for a small region of re-usable source code). The procedure is very simple to download the tags : Generate an ad tag after you have implemented your domain and ad units in QuickWrap. Copy the ad tag code provided in the saved file, and use it to replace the corresponding code in the <head> and <body> sections of your page source code. Make sure that your domain is active in QuickWrap UI. And you do not need to update the tags as long as you do not change your ad units ID or create new ones = all changes in ad units formats / devices / bidder connections /

😎 The setup is designed to be easily self implemented: it does not require any coding or complicated configuration. To get started, there are mainly 4 steps: Implement your domain(s) and associated ad units in Quickwrap. Add your demand partners. Setup your bidder’s parameters. Connect to your ad server and implement line items, key values and orders. Download and implement QuickWrap tags in your domain source code. For 3, we will support you implementing it after you provide us with access to your ad server. Also: 📚 You can find various support in QuickWrap’s knowledge base or 💺 simply follow the product tour which guides you for the setup and configuration. 😀 Yieldbird is always a click away to support you for the setup, but not only: we can support troubleshooting, optimisation of your header bidding configuration or even in building direct connection.

💥Generally speaking, the more demand partners you have, the higher the revenue. In theory, you can run all Prebid, Amazon UAM/TAM, and Open Bidding together at the same time (You could plug all three of them into an ad server like Google Ad Manager and let the best bid win). However, many SSPs may be plugged on these various servers, receiving several times a bid request for the same ad, hence increasing their tech costs. Consequently, there is a trend for SSPs to avoid such situations in the future. 👍Advantages: Premium demand: the ads from Amazon are highly targeted and, since e-commerce is Amazon’s primary business, it’s willing to pay high CPMs to drive purchases. Revenue uplift: Having more demand in your stack has two benefits. First, more bids compete for your impressions, maximising impression-level revenue. And second, it may prompt demand partners to increase their bids to compete with others. 👎 Downsides: Latency: Server-to-server header bidding auctions are usually

👍 Yes. You can connect your own bidders (if applicable) and add on top of them Yieldbird's demand which is constituted of over 30 SSPs. Should you wish to add an SSP which is not yet proposed, you can also request it (both as your own demand or Yieldbird’s own demand, and we will add it in a matter of days).

No. 👜 QuickWrap works ‘per usage’ without any long-term contract or commitment. You can finish using QuickWrap at any moment, without any obligation or penalty. Is there a trial period available? Yes. 💪 You can test QuickWrap for free for up to 30 days and up to 1 000 000 impressions. Above 1 000 000 impressions, you will pay per usage, upon pricing conditions.

Yes. 💪 You can test QuickWrap for free for up to 30 days and up to 1 000 000 impressions. Above 1 000 000 impressions, you will pay per usage, upon pricing conditions.

Yes, absolutely 👍. You can test QuickWrap on just a fraction of your inventory, provided that the minimum is 1 page and all associated one units. You can also A/B test QuickWrap in parallel with your current header bidding setup by splitting your traffic (however, you cannot run 2 wrappers in parallel for the same auctions).

Yes, absolutely 👍. The main goal of the tool is to help you manage your own demand (and build it if needed) in the easiest way, so you have the full flexibility to use your own SSP accounts and maximise your revenues. You can add any SSP with whom you have a direct connection provided that it is connected to Prebid (e.g the list http://prebid.org/dev-docs/bidders.html) 📜. QuickWrap currently offers over 30 SSPs connections, and, if you are looking for one currently not proposed, you can request it within the tool and we will add it in a couple of days.