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Aesthetic Usability Effect
Objective
To Build A Perception
Meaning
People will tend to perceive aesthetically pleasing design as design that’s more usable.
Situation
When a person is forced to use competing options that are aesthetically ugly or below average...
Apply This Technique
Make It Beautiful
Source
Masaaki Kurosu and Kaori Kashimura
Anchor Effect
Objective
To Build A Perception
Meaning
People will tend to depend too heavily on an initial piece of information when making decisions.
Situation
When people undervalue your idea or product...
Apply This Technique
Start With Establishing High Value First
Source
Kahneman and Tversky
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