Condé Nast, the publisher of such titles as WIRED, The New Yorker, GQ, Vogue, and Vanity Fair, consolidated the codebases of their 20+ websites to improve development speed and product flexibility. Multiple engineering teams built various interconnected components of the new software from the ground up; concurrently, design teams created a system that allows the publications to share the same code and retain their unique look and feel. This presentation explores early challenges of this change a