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Title
URL
Author / Host / Guest
Content Type
Stage
Topic
Masters of Scale: Airbnb's Brian Chesky in Handcrafted
https://mastersofscale.com/brian-chesky-handcrafted/
Brian Chesky
Podcast
All stages
Scaling
Launch
Strategy
Growth/Marketing
How to come up with a great marketplace idea
https://www.sharetribe.com/academy/guide/how-to-come-up-with-a-great-marketplace-idea/
Juho Makkonen
Article
Early
Validation
Strategy
8 strategic hacks for building marketplace liquidity
http://thenextweb.com/entrepreneur/2013/12/08/8-strategic-hacks-building-marketplace-liquidity/
William Hsu
Article
Early
Chicken and Egg Problem
Liquidity
Steal Eggs: The Secret to Scaling an Online Marketplace
https://medium.com/@jkwade/steal-eggs-the-secret-to-scaling-a-marketplace-4d15f0a5587d
Jareau Wadé
Article
Early
Chicken and Egg Problem
Liquidity
How the 100 largest marketplaces solved the chicken and egg problem
https://blog.elichait.com/2018/04/09/how-the-100-largest-marketplaces-solve-the-chicken-and-egg-problem/
Eli Chait
Article
Early
Chicken and Egg Problem
Liquidity
7 proven strategies for launching a marketplace
http://venturebeat.com/2014/12/21/7-proven-strategies-for-launching-a-marketplace/
Aaron Epstein
Article
Early
Chicken and Egg Problem
How to disrupt Craigslist
http://platformed.info/how-to-disrupt-craigslist/
Sangeet Paul Choudary
Article
Early
Strategy
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
https://hbswk.hbs.edu/item/how-uber-airbnb-and-etsy-attracted-their-first-1-000-customers
Thales Teixeira
Article
Early
Chicken and Egg Problem
Discover Latent Demand - an interview with Boris Wertz
https://www.sharetribe.com/academy/discover-latent-demand-an-interview-with-boris-wertz/
Boris Wertz
Article
Early
Liquidity
Paving The Way To Marketplace Liquidity
https://news.greylock.com/paving-the-way-to-marketplace-liquidity-76c8e7854cad
Brian Rothenberg
Casey Winters
Article
Podcast
Early
Liquidity
Solving The Chicken And Egg Problem In Marketplaces
https://ashwinsomakumar.com/2018/06/13/chicken-and-egg-problem/
Ashwin Somakumar
Article
Early
Chicken and Egg Problem
Liquidity
A Rake Too Far: Optimal Platform Pricing Strategy
http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/
Bill Gurley
Article
Early
Pricing
19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace
https://www.nfx.com/post/19-marketplace-tactics-for-overcoming-the-chicken-or-egg-problem/
James Currier
Article
Early
Chicken and Egg Problem
Liquidity
How To Structure A Marketplace
http://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/
Simon Rothman
Article
Early
Strategy
Why you should launch your marketplace early
https://www.sharetribe.com/academy/why-you-should-launch-your-marketplace-early/
Juho Makkonen
Article
Early
Launch
Pando: Liquidity hacking: How to build a two-sided marketplace
https://pando.com/2012/11/20/liquidity-hacking-how-to-build-a-two-sided-marketplace/
Josh Breinlinger
Article
Early
Liquidity
The 20/20/20 Rule for Marketplaces
https://medium.com/@TXZhuo/the-20-20-20-rule-for-marketplaces-6cbc4defad84#.k2nhc7mxr
Tianxiang Zhuo
Article
Early
Strategy
Entering the age of trust
https://blog.blablacar.com/wp-content/uploads/2016/05/entering-the-trust-age.pdf
Frédéric Mazzella
Arun Sundararajan
eBook
PDF
Early
Trust
How To Build A Two-Sided Marketplace
https://www.youtube.com/watch?v=YK6hEwVlClc
Dan Martell
Video
Early
Strategy
Marketplace Metrics: The three success factors
http://platformed.info/online-marketplace-metrics/
Sangeet Paul Choudary
Article
Early
Growth
Metrics
Chicken and Egg Problem: How To Use Your Producers To Seed The Platform
http://platformed.info/how-to-use-your-producers-to-seed-the-platform/
Sangeet Paul Choudary
Article
Early
Growth
Chicken and Egg Problem
Liquidity
How to seed your marketplace
http://versionone.vc/how-to-seed-your-marketplace/
Boris Wertz
Article
Early
Growth
Chicken and Egg Problem
Liquidity
8 Things to Consider When Building Managed Marketplace Companies
https://a16z.com/2019/08/28/where-the-opportunities-are-in-regulated-marketplaces-managed-marketplaces/
Li Jin
Article
Early
Growth
Managed Marketplaces
How To Grow A Marketplace
http://www.forbes.com/sites/groupthink/2013/04/02/how-to-grow-a-marketplace/#44c442b36f2e
Dinesh Thiru
Article
Early
Growth
Growth
Chicken and Egg Problem
WTF is Marketplace Liquidity?
https://medium.com/point-nine-news/wtf-is-marketplace-liquidity-f2caca3802c0
Julia Morrongiello
Article
Early
Growth
Liquidity
How did Udemy get 5,000 courses online so quickly
https://qr.ae/pNy4PB
Gagan Biyani
Article
Early
Growth
Chicken and Egg Problem
Liquidity
Understand Supply Growth Tactics
https://medium.com/@mikettownsend/understand-supply-growth-tactics-marketplaces-e1dbcaf67287#.2m08j0uuq
Mike Townsend
Article
Early
Growth
Growth
Chicken and Egg Problem
How to kickstart and scale a marketplace business by Lenny Rachitsky
https://www.youtube.com/watch?v=NwiIY3dZr1k
Lenny Rachitsky
Video
Early
Growth
Scale
Scaling
Growth/Marketing
Chicken and Egg Problem
Moving from the niche to the masses
http://versionone.vc/moving-from-the-niche-to-the-masses/
Boris Wertz
Article
Growth
Growth
Hacking Word-of-Mouth: Making Referrals Work for Airbnb
http://nerds.airbnb.com/making-referrals-work-for-airbnb/
Jason Bosinoff
Article
Growth
Growth
Growing a marketplace? How to balance sellers and buyers using customer lifetime value
http://www.cleverlayover.com/blog/index.php/growing-a-marketplace-how-to-balance-sellers-and-buyers-using-customer-lifetime-value/
Phil Hu
Article
Growth
Growth
Starting a marketplace is hard. Scaling a marketplace is harder. | Hacker Noon
https://hackernoon.com/starting-a-marketplace-is-hard-scaling-a-marketplace-is-harder-bad90230c0e6#.3jzyzrlav
Umang Dua
Oisin Hanrahan
Article
Growth
Growth
Marketplace liquidity
https://techcrunch.com/2017/07/11/marketplace-liquidity/
Borja Moreno de los Rios
Article
Growth
Early
Metrics
Liquidity
Marketplace KPI Dashboard
https://versionone.vc/marketplace-kpi/
Angela Tran Kingyens
Article
Growth
Early
Metrics
The (Ultimate) Guide for Marketplace Analytics
https://medium.com/daphni-chronicles/the-ultimate-guide-for-marketplace-analytics-b8537973dfa0#.lb9shlrne
Willy Braun
Article
Growth
Scale
Metrics
Why Uber Won
https://news.greylock.com/why-uber-won-5598a2a66561#.cm03t3d7c
Simon Rothman
Article
Growth
Scale
Growth
Acquisition
Lessons Learned Scaling Airbnb 100X
https://medium.com/@jgolden/lessons-learned-scaling-airbnb-100x-b862364fb3a7
Jonathan Golden
Article
Growth
Scale
Chicken and Egg Problem
Liquidity
An important Marketplace Metric: Search to Fill
https://medium.com/@ai/an-important-marketplace-metric-search-to-fill-6f2b31aa1051
Anand Iyer
Article
Growth
Scale
Liquidity
Metrics
Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale
https://www.youtube.com/watch?v=W608u6sBFpo
Brian Chesky
Video
Scale
Early
Scaling
Launch
Our guide to marketplaces - Version One
http://versionone.vc/marketplace-handbook/
Angela
eBook
PDF
All stages
Strategy
Airbnb: The Growth Story You Didn't Know - GrowthHackers
https://growthhackers.com/growth-studies/airbnb
Morgan Brown
Article
All stages
Growth
Chicken and Egg Problem
Marketplaces - What makes marketplace business models so attractive
https://www.youtube.com/watch?v=n57UaE08h7A
Jeff Jordan
Video
All stages
Business model
Four Strategies to Win Big with Low Frequency Marketplaces
https://caseyaccidental.com/low-frequency-marketplaces/
Casey Winters
Article
All stages
Strategy
Network effects aren't enough
https://hbr.org/2016/04/network-effects-arent-enough
Andrei Hagiu
Simon Rothman
Article
All stages
Strategy
How to measure your success: Key marketplace metrics
https://www.sharetribe.com/academy/measure-your-success-key-marketplace-metrics/
Juho Makkonen
Article
All stages
Strategy
Not All Marketplaces are Created Equal: Tales of a Marketplace Founder
https://hackernoon.com/not-all-marketplaces-are-created-equal-tales-of-a-marketplace-founder-9fc0fb802706
Dave Lu
Article
All stages
Market Networks
Network Effects
Strategy
16 Ways to Measure Network Effects
https://a16z.com/2018/12/13/16-metrics-network-effects/
Li Jin
D'Arcy Coolican
Article
All stages
Metrics
Network Effects
Marketplaces & The Curse of the Network Effect
http://www.nirandfar.com/2013/06/the-curse-of-the-network-effect.html
Nir Eyal
Article
All stages
Network Effects
Digital Marketplaces
https://andreyfradkin.com/assets/econ_of_digital.pdf
Andrey Fradkin
PDF
All stages
Strategy
The Evolution of Managed Marketplaces
https://medium.com/@ai/the-evolution-of-managed-marketplaces-3382290963b2
Anand Iyer
Article
All stages
Business Model
Managed Marketplaces
Uber's virtuous cycle: 5 important reads about Uber
https://andrewchen.co/ubers-virtuous-cycle-5-important-reads-about-uber/
Andrew Chen
Article
All stages
Strategy
The Perfect Store: Inside Ebay
https://www.amazon.com/Perfect-Store-Inside-eBay/dp/0316164933
Adam Cohen
Book
All stages
Strategy
An overview of the Growing “SaaS Enabled Marketplace” Ecosystem
https://medium.com/point-nine-news/an-overview-of-the-growing-saas-enabled-marketplace-ecosystem-b4f5314356e5
Point Nine Team
Article
All stages
SaaS Enabled
The Three Stages of Online Marketplaces
https://caseyaccidental.com/three-stages-online-marketplaces/
Casey Winters
Article
All stages
Business model
Market Networks
13 Metrics for Marketplace Companies
https://a16z.com/2020/02/21/marketplace-metrics/
Jeff Jordan
Li Jin
D'Arcy Coolican
Andrew Chen
Article
All stages
Metrics
The Dynamics of Network Effects
https://a16z.com/2018/12/13/network-effects-dynamics-in-practice/
D'Arcy Coolican
Li Jin
Article
All stages
Network Effects
Defensibility in digital marketplaces
https://medium.com/samaipata-ventures/defensibility-in-digital-marketplaces-discussion-at-samaipata-london-event-125b5144754
José del Barrio Puerta
Article
All stages
Strategy
How to Kickstart and Scale a Marketplace Business (Several Articles!)
https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace
Lenny Rachitsky
Article
All stages
Strategy
Growth
What’s Next for Marketplace Startups?
https://a16z.com/2018/11/27/services-marketplaces-service-economy-evolution-whats-next/
Li Jin
Andrew Chen
Article
All stages
Service Marketplaces
Strategy
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces | Above the Crowd | By Bill Gurley
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/
Bill Gurley
Article
All stages
Strategy
Four Questions Every Marketplace Startup Should Be Able To Answer
https://medium.com/@jgolden/four-questions-every-marketplace-startup-should-be-able-to-answer-defb0590e049
Jonathan Golden
Article
All stages
Strategy
Platforms vs Verticals and the Next Great Unbundling
https://a16z.com/2019/09/11/platforms-verticals-unbundling/
Jeff Jordan
D'Arcy Coolican
Article
All stages
Strategy
Online Marketplaces - Andreessen Horowitz
https://a16z.com/2015/01/22/online-marketplaces/
Jeff Jordan
Article
All stages
Strategy
Ten marketplace KPIs that matter
https://medium.com/@algovc/10-marketplace-kpis-that-matter-22e0fd2d2779
Andrei Brasoveanu
Article
All stages
Metrics
How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity
https://firstround.com/review/How-Modern-Marketplaces-Like-Uber-Airbnb-Build-Trust-to-Hit-Liquidity/
Anand Iyer
Article
All stages
Trust
Chicken and Egg Problem
Liquidity
The NFX Marketplace Score Card
https://www.nfx.com/post/the-nfx-marketplace-scorecard/
James Currier
Article
All stages
Scorecard
Strategy
Strategies for Two-Sided Markets
https://hbr.org/2006/10/strategies-for-two-sided-markets
Thomas R. Eisenmann
Geoffrey G. Parker
Marshall W. Van Alstyne
Article
All stages
Strategy
The Next 10 Years Will Be About "Market Networks"
https://www.nfx.com/post/10-years-about-market-networks/
James Currier
Article
All stages
Market Networks
Network Effects
Five Must-Haves of A Successful Online Marketplace
http://www.nvp.com/blog/five-must-haves-of-a-successful-online-marketplace/
Sergio Monsalve
Article
All stages
Strategy
The Speedinvest x Marketplace Scorecard: How to evaluate marketplace businesses
https://medium.com/speedinvest/why-we-have-created-a-scorecard-317355d1c046
Philip Specht
Article
All stages
Scorecard
Strategy
A Crowded Space, The Ingredients for a Successful Marketplace
https://acrowdedspace.com/post/73232464154/the-ingredients-for-a-successful-marketplace
Josh Breinlinger
Article
All stages
Strategy
How To Build & Scale a Marketplace from $0 to Billions
https://www.youtube.com/watch?v=wOn87TT28Ok
Brian Rothenberg
Video
All stages
General
TaskRabbit’s pioneering marketplace model & missed growth opportunities — Reforge
https://www.reforge.com/blog/taskrabbit-marketplace-growth
Reforge Team
Article
All stages
Strategy
Interview: Building a Marketplace – What Your Mother Never Told You
https://www.youtube.com/watch?v=ruYkGTamLyY
Marco Zappacosta
Video
All stages
Strategy
Panel Discussion: Building a Marketplace – What Your Mother Never Told You
https://www.youtube.com/watch?v=U2ZH8E7oEVI
Manish Chandra
Hayden Brown
Jonathan Swanson
Video
All stages
Strategy
What's Next for Marketplace Startups
https://www.youtube.com/watch?v=zl14Ty5-0Ko
Li Jin
Frank Chen
Video
All stages
Strategy
Service Marketplaces
Online Marketplaces
https://www.youtube.com/watch?v=n57UaE08h7A
Jeff Jordan
Video
All stages
Strategy
Anu Hariharan on Network Effects
https://www.youtube.com/watch?v=vLsnYCPdNtc
Anu Hariharan
Video
All stages
Network Effects
All about Network effects
https://a16z.com/2016/03/07/all-about-network-effects/
Anu Hariharan
Article
All stages
Network Effects
Building a Three Sided Marketplace - Bastian Lehmann, Postmates
https://www.youtube.com/watch?v=IZHsRHStgYw
Bastian Lehmann
Video
All stages
Strategy
All Things Marketplaces with Fabrice Grinda
https://soundcloud.com/venturestories/all-things-marketplaces-with
Fabrice Grinda
Podcast
All stages
Strategy
All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky
https://soundcloud.com/venturestories/all-things-marketplaces-with-1
Casey Winters
Lenny Rachitsky
Dan Hockenmaier
Podcast
All stages
Strategy
#DeepDive — Marketplaces — Lenny Rachitsky
https://podcasts.apple.com/us/podcast/deepdive-marketplaces-lenny-rachitsky/id1457400066?i=1000457358566
Lenny Rachitsky
Podcast
All stages
Strategy
What's Mine Is Yours: The Rise of Collaborative Consumption
https://www.amazon.com/Whats-Mine-Yours-Collaborative-Consumption/dp/0061963542/
Rachel Botsman
Roo Rogers
Book
All stages
Strategy
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
https://www.amazon.com/The-Upstarts-Brad-Stone-audiobook/dp/B01MT1FHD8
Brad Stone
Book
All stages
Strategy
The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism
https://www.amazon.com/The-Sharing-Economy-audiobook/dp/B01F26BH7Q/
Arun Sundararajan
Book
All stages
Strategy
Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You
https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131/
Geoffrey G. Parker
Marshall W. Van Alstyne
Sangeet Paul Choudary
Book
All stages
Strategy
Matchmakers: The New Economics of Multisided Platforms
https://www.amazon.com/Matchmakers-New-Economics-Multisided-Platforms-ebook/dp/B01BO6QMCI/
David S. Evans
Book
All stages
Strategy
Platform Scale: How an emerging business model helps startups build large empires with minimum investment
https://www.amazon.com/Platform-Scale-emerging-business-investment-ebook/dp/B015FAOKJ6/
Sangeet Paul Choudary
Book
All stages
Strategy
Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
https://www.amazon.com/Platform-Strategy-Communities-Networks-Business-ebook/dp/B071H6X1GP/
Laure Claire Reillier
Benoit Reillier
Book
All stages
Strategy
The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business
https://www.amazon.com/Lean-Marketplace-Practical-Building-Successful-ebook/dp/B0796XMKYC/
Juho Makkonen
Cristóbal Gracia
Book
All stages
Strategy
Machine, Platform, Crowd: Harnessing Our Digital Future
https://www.amazon.com/Machine-Platform-Crowd-Harnessing-Digital-ebook/dp/B01MAWT25I/ref=pd_sim_351_8?_encoding=UTF8&pd_rd_i=B01MAWT25I&pd_rd_r=17e3b48e-ddd6-443f-a134-5f50a1b647f9&pd_rd_w=Jz7UP&pd_rd_wg=i1CZo&pf_rd_p=6f740e39-0c25-4380-8008-7a4156dab959&pf_rd_r=137ZCBMR9TYXMRPZRNZS&psc=1&refRID=137ZCBMR9TYXMRPZRNZS
Erik Brynjolfsson
Andrew McAfee
Book
All stages
Strategy
Solving the Chicken or Egg Problem
https://www.youtube.com/watch?v=RGWG3_vfxiQ
James Currier
Video
Early
Chicken and Egg Problem
Liquidity
What You Don't Know About Your Marketplace Type
https://www.youtube.com/watch?v=4v_DLwmPMME
James Currier
Video
All stages
Strategy
Market Networks: The Hidden Advantage
https://www.youtube.com/watch?v=jlMwk7hR9IA
James Currier
Video
All stages
Market Networks
Service Marketplaces
Driving Marketplace Growth Via Buyer/Seller Overlap
https://www.youtube.com/watch?v=73DtgCGrzW8
Brian Rothenberg
Video
Growth
Growth/Marketing
Growth
The Great Unknown: Optimal Pricing
https://www.youtube.com/watch?v=Q1ytff523iI
David Rogier
Video
Growth
Pricing
The Next Crop of Billion Dollar Companies Will Be FinTech Enabled Marketplaces
https://www.youtube.com/watch?v=a0nagJHt3NA
Pete Flint
Video
All stages
Strategy
Scaling Airbnb 100x
https://www.youtube.com/watch?v=Opt25h7nfQU
Jonathan Golden
Video
Growth
Scale
Scaling
Growth
Growth/Marketing
NFX Marketplaces Scorecard 28 Elements of a Great Marketplace
https://www.youtube.com/watch?v=rJsyJdVgc8U
James Currier
Video
All stages
Scorecard
Lesson from 3billion+ marketplaces
https://www.youtube.com/watch?v=_xHsHWblK6U
Josh Breinlinger
Video
All stages
Strategy
Transitioning SaaS Companies to Marketplaces
https://www.youtube.com/watch?v=5OtSjCSfxLw
Brian Rothenberg
Video
All stages
SaaS Enabled
Strategy
Building Managed vs Non-Managed Marketplaces
https://www.youtube.com/watch?v=GYw3XHH29FE
Ezra Galston
Video
All stages
Managed Marketplaces
Scaling UBER: challenges and lessons learned
https://www.youtube.com/watch?v=UMltzlG5UOQ
Niall Wass
Jambu Palaniappan
Video
Scale
Scaling
Maximizing Liquidity and Transaction Quality
https://www.youtube.com/watch?v=eVH-J5_opcE
Josh Breinlinger
Video
Growth
Scale
Liquidity
Productivity – The North Star for Marketplaces
https://www.sharetribe.com/academy/productivity-marketplaces/
Josh Breinlinger
Article
Early
Strategy
Understanding Network Effect Strength
https://acrowdedspace.com/post/158782573132/understanding-network-effect-strength
Josh Breinlinger
Article
Early
Network Effects
28 ways to grow supply in a marketplace
https://andrewchen.co/grow-marketplace-supply/
Lenny Rachitsky
Article
Growth
Chicken and Egg Problem
Liquidity
14 Marketplace Mistakes That Are Killing Your Startup
https://500.co/marketplace-startup-mistakes/
Tristan Pollock
Article
Early
Growth
Strategy
3 Tips For Starting A Marketplace
https://www.youtube.com/watch?v=6b_FJbjurpc
Mike Williams
Video
Early
Validation
Marketplace monetization methods (2020 edition)
https://medium.com/market-one-capital-corner/marketplace-monetization-methods-2020-edition-19979998cbae
Jacek Łubiński
Article
All stages
Pricing
Anatomy of a managed marketplace
https://techcrunch.com/2017/05/25/anatomy-of-a-managed-marketplace/
Ezra Galston
Article
All stages
Managed Marketplaces
Why Marketplaces Fail: The Role of Engagement
https://medium.com/breadcrumbs-guiding-startups/why-marketplaces-fail-the-role-of-engagement-e372fb3edd03
Sameer Singh
Article
Early
All stages
Strategy
When Networks Meet SaaS
https://medium.com/breadcrumbs-guiding-startups/when-networks-meet-saas-f4307bf3b296
Sameer Singh
Article
Early
All stages
Strategy
SaaS Enabled
The New Generation of Labor Marketplaces and the Future of Work
https://www.nfx.com/post/labor-marketplaces/
Pete Flint
Article
All stages
Strategy
Labor Marketplaces
Marketplace rake factors
https://acrowdedspace.com/post/172383900012/marketplace-rake-factors
Josh Breinlinger
Article
All stages
Pricing
Marketplace pricing and feedback
https://www.slideshare.net/jbreinlinger/marketplace-pricing-and-feedback
Josh Breinlinger
PDF
All stages
Strategy
Additional marketplace rake factors
https://www.leonlinsx.com/additional-marketplace-rake-factors/
Leon Lin
Article
All stages
Pricing
Designing a better marketplace feedback system
https://avoidboringpeople.substack.com/p/fluctuat-nec-mergitur
Leon Lin
Article
All stages
Trust
The a16z Marketplace 100
https://a16z.com/2020/02/18/marketplace-100/
Bennett Carroccio
Andrew Chen
Article
All stages
Strategy
Marketplace Liquidity: How Side Switching Can Help
https://medium.com/breadcrumbs-guiding-startups/marketplace-liquidity-how-side-switching-can-help-cedf08512c74
Sameer Singh
Article
Early
Strategy
Liquidity
Network Chain
https://medium.com/@KhalidiAlmadani/network-chain-740b1c5dcc48
Khalid Al Madani
Article
All stages
Network Effects
The Hierarchy of Marketplaces — Introduction and Level 1
https://medium.com/@sarahtavel/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
Sarah Tavel
Article
All stages
Strategy
Build something people want: how to kickstart a marketplace
https://www.sharetribe.com/twosided/ep1-lenny-rachitsky-build-something-people-want/
Lenny Rachitsky
Podcast
All stages
Strategy
Optimize for quality and productivity in your marketplace
https://www.sharetribe.com/twosided/ep2-josh-breinlinger-marketplace-quality-productivity
Josh Breinlinger
Podcast
All stages
Strategy
Building a marketplace for a fragmented market with complex workflows (Freightos)
https://www.sharetribe.com/twosided/ep3-ruthie-amaru-building-marketplace-for-fragment-markets/
Ruth Amaru
Podcast
All stages
Strategy
Growth/Marketing
SaaS Enabled
Talk to your users before building anything (Florence)
https://www.sharetribe.com/twosided/ep4-charles-armitage-florence-talk-users-before-building
Charles Armitage
Podcast
All stages
Strategy
SaaS Enabled
Building
The Oral History of Travel’s Greatest Acquisition: Booking.com
https://skift.com/oral-history-of-booking-acquisition/
Dennis Schaal
Article
All stages
Strategy
State of Marketplaces
https://vimeo.com/344726078
Steve Sloane
Video
All stages
Strategy
Respect for the Michelin Guide
http://acrowdedspace.com/post/171358465417/respect-for-the-michelin-guide
Josh Breinlinger
Article
All stages
Trust
The Business of Platforms
https://www.amazon.com/Business-Platforms-Strategy-Competition-Innovation-ebook/dp/B07DTFNJWR/
Michael A. Cusumano
Book
Growth
Business model
Strategy
Money Out of Nowhere
http://abovethecrowd.com/2019/02/27/money-out-of-nowhere-how-internet-marketplaces-unlock-economic-wealth/
Bill Gurley
Article
All stages
Strategy
24 Ways B2B Marketplaces Win
https://www.nfx.com/post/24-ways-b2b-marketplace/
James Currier
Article
Early
Building
B2B
Strategy
(What is a) Knowledge Network
https://medium.com/@KhalidiAlmadani/knowledge-network-36880c1dd63b
Khalid Al Madani
Article
Growth
Network Effects
Do You Really Want to Be an eBay?
https://hbr.org/2013/03/do-you-really-want-to-be-an-ebay
Andrei Hagiu
Julian Wright
Article
All stages
Strategy
Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces
https://link.springer.com/article/10.1007/s12525-019-00339-w
Karl Taeuscher
Article
All stages
General
Strategy
Internet Maturity & the Growing Importance of Network Effects
https://medium.com/breadcrumb/internet-maturity-the-growing-importance-of-network-effects-e702b662444d
Sameer Singh
Article
All stages
Network Effects
Layering Network Effects: How to Multiply Unfair Advantages
https://medium.com/breadcrumb/layering-network-effects-how-to-multiply-unfair-advantages-dddf35809fa1
Sameer Singh
Article
All stages
Network Effects
Roadmap: B2B Marketplaces
https://www.bvp.com/atlas/b2b-marketplaces/
Kent Bennett
Connor Watumull
Mike Droesch
Dhruv Jain
Article
All stages
Strategy
B2B
Mapping the European B2B Marketplace Landscape (The 2020 Edition)
https://medium.com/point-nine-news/mapping-the-european-b2b-marketplace-landscape-the-2020-edition-48d72cb33d88
Julia Morrongiello
Article
All stages
General
B2B
B2B Marketplaces Revisited
https://versionone.vc/b2b-marketplaces-revisited/
Boris Wertz
Article
All stages
B2B
Managed & Vertical Marketplaces: impacts on the shape of the Ecosystemic Organization
https://stories.platformdesigntoolkit.com/managed-vertical-markeplaces-impacts-on-the-shape-of-the-ecosystemic-organization-16bb9999e550
Simone Cicero
Article
All stages
Strategy
Managed Marketplaces
Top 10 Marketplace Success Factors — MOC Scorecard
https://medium.com/market-one-capital-corner/top-10-marketplace-success-factors-moc-scorecard-70d62ec4675d
Marcin Kurek
Article
Early
Scorecard
Pipelines, Platforms & The New Rules of Strategy
https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy
Marshall W. Van Alstyne
Geoffrey G. Parker
Sangeet Paul Choudary
Article
All stages
Strategy
How to Disrupt Network Effects
https://medium.com/breadcrumb/how-to-disrupt-network-effects-aeeb105c82b1
Sameer Singh
Article
Early
Strategy
Liquidity
When is a Marketplace No Longer a Marketplace?
https://medium.com/breadcrumb/when-is-a-marketplace-no-longer-a-marketplace-f459eb5c8b9b
Sameer Singh
Article
All stages
Strategy
Internet Maturity & the Growing Importance of Network Effects
https://medium.com/breadcrumb/internet-maturity-the-growing-importance-of-network-effects-e702b662444d
Sameer Singh
Article
All stages
Strategy
Cheat sheet #1: Key Metrics to track for Marketplaces
https://medium.com/samaipata-ventures/cheat-sheet-1-key-kpis-to-track-for-marketplaces-75827d9fc0a8
Stephanie Chan
Article
Early
Growth
Metrics
148 records
Summary
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