Creative Hook
1
The Outcome Hook
2
The FOMO Hook
3
The Problem + Solution Hook
4
The Enemy Hook
5
The Listicle Hook
6
The Social Response Hook
7
The Review Hook
8
The Reveal Hook
9
Drag to adjust the number of frozen columns
Hook Explained
Hook Template
Hook In Real Life

Capture attention by teasing the desired outcome that viewers will achieve by following the video.

  • This [product] helped me [dream outcome]
  • How I [dream outcome] in [x] days with no [objection]
  • https://www.dropbox.com/s/hkio9c3rzw0vxgg/eadem.mov?dl=0
  • https://www.youtube.com/shorts/Zx8VE5sFxtA
  • https://www.youtube.com/shorts/iN-vlenGOmE

Create a sense of a "movement" by leveraging the FOMO trend to elicit an emotional response.

  • Why [x+] [audience] can’t stop hyping [product]
  • Every [audience] on TikTok asks me about [product]
  • Thousands of [audience] have tried this
  • I am today's years old and I just learn about [product]
  • https://www.dropbox.com/s/ddgtksmw4zs0m81/Cuts-Clothing-Unboxing.mov?dl=0
  • https://www.dropbox.com/s/4sejafvwzbn06mt/tiktokmademe.mov?dl=0

Every effective pitch begins by addressing a pressing problem and offering corresponding solutions.

  • I was so [painful problem] before I tried [product]
  • Why I will never [activity] again without [product]
  • https://www.dropbox.com/s/0hcmtb2x2x2wdvl/Prose-DidyouKnow.mov?dl=0
  • https://www.dropbox.com/s/jtu88ndyf33qz0q/anxiety.mov?dl=0

Every story requires a conflict between good and evil. In your video, the enemy represents the failed solution, highlighting the contrast with the effective solution that brings long-term benefits.

  • Why I ditched [enemy] for this [product]
  • Break up with [enemy]
  • https://www.dropbox.com/s/ilcp5hmbgyf5nbg/DoubleSoul.mov?dl=0
  • https://www.dropbox.com/s/fq8evucshz2ir58/AthleticGreens-1.mp4?dl=0

Follow these straightforward steps to achieve a fantastic result, presenting information in a digestible and easy-to-understand steps format.

  • [x] reasons I regret buying [product]
  • [x] things about [product] that just make sense
  • [x] steps to make every [audience] [outcome]
  • https://www.dropbox.com/s/v9xlnatgc5pbb6w/my-secret.mov?dl=0
  • https://www.dropbox.com/s/6c0gnau910dzzn8/Pvolve.mov?dl=0

Bring out a questions that customer always asks at comments, Q&A, chats etc - Use real customer success stories and social response to showcase the incredible and satisfying results that will bring joy to everyone involved.

  • [screenshot of the question] - [User success case that directly addresses this question]
  • https://www.dropbox.com/s/6k6pafjf27ownym/wuffes-2.mov?dl=0
  • https://www.dropbox.com/s/j9ug35ahgv9niq0/curology-overlay.mov?dl=0

Plain and simple, let customer talk to your camera.

  • I really like [product]. Here is how I use it
  • I honestly have to recommend [product]. Here is how I use [product] and my [outcome]
  • https://www.dropbox.com/s/khq1c3neg7kuvf6/tovala-hack.mov?dl=0
  • https://www.dropbox.com/s/xbnwjloj8scrpu4/Industry%20Example%201%20.mp4?dl=0

Use text overlay to showcase every 5-star review with a background motion of your product

  • Join [X] of happy [Audience] to [outcome] - review texts



  • https://www.dropbox.com/s/wbl9woypem38uyq/nice-caption-animation.mov?dl=0
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