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Objective
1
Launch new product
2
Build Facebook channel
3
Increase referral traffic
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Key Result 1
Key Result 2
Key Result 3
Time (days)
Initatives
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Team 1
Q1 17
Increase retention by 50%
Increase retention by 2x
Increase retention by 5x
30
Product redesign
Design ad sets for FB
Identify customer segments to user test
Aaron Suduiko
Individual
Q2 17
Increase FB engagement by 70%
Increase FB engagement by 3x
Increase FB engagement by 10x
90
Jan-Erik Asplund
Individual
Q1 17
Increase acquistion by 20%
Increase acquisition by 50%
Increase acquisition by 50%
90
A/B test referral incentives
Launch referral program
Create email referral lifecycle campaign
Design refer-a-friend landing page
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