Known as presenter's paradox, the value of bundled items get averaged, not added. So when you're selling a $1,999 laptop and bundle it with a $19 mouse, the mouse reduces the perceived value to $1,009 ($1999 + $19 divided by 2).

Add offboarding to your subscription cancellation process to save some of the churning customers and collect qualitative feedback from the rest.

Sponsor multiple influencers from the same niche at the same time. This will create an impression that your company is bigger than it really is because 'everyone' in your industry is talking about your product.

Improve retention by suggesting to users the right subscription frequency based on typical product usage.

Position your product not against competitors but against other ways your potential customers currently solve the problem.

Give percentage discounts on prices below $100 and absolute discounts above that value.

If your products are available on other sites, consider using Google Search Ads to send visitors to them beyond your own site. This way your brand captures more real estate in the search results, which means higher CTR (3 top ads in the screenshots are Casper's too).

Grab the attention of users watching YouTube videos about your competitors using in-stream ads.

Target your Facebook ads to people with birthday/friends of people with birthday soon. Surprise them with a celebratory copy, image and a special offer just for them.

Forcing users to create accounts during checkout is a sure way to cause a significant drop-off. Instead, offer a guest checkout option and create an account for them using the data that you collect during checkout.

Bidding on your competitors' brand keywords suggesting users are experiencing issues with their product (e.g. [competitor's name] + help/support/contact etc.) is a great way to get in front of an audience that may be happy to consider other products.

Use your lifestyle product photos (or arrange a photoshoot) and put them on stock photo websites like Unsplash or Pexels. People will download them and use them in their content, giving your products free exposure.

If you're e.g. selling one type of product in several configurations - help visitors choose the right option using a quiz. Not only they will easier find what they are looking for but also they'll be more convinced that they are making the right choice for their needs.

To reach new Facebook audiences with your ads, you can exchange your pixel data with other advertisers. If there is a company that you know has a similar audience to you but is not a direct competitor, this could be a worthwhile tactic for both of you.

Following the golden UX rule "Don't make users think", show visitors estimated delivery dates instead of the commonly used shipping speeds.

Create a ritual around using a product to increase user satisfaction and willingness to pay.

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