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Title
URL
Author / Host / Guest
Content Type
Stage
Uber's virtuous cycle: 5 important reads about Uber
https://andrewchen.co/ubers-virtuous-cycle-5-important-reads-about-uber/
Andrew Chen
Article
All stages
Four Questions Every Marketplace Startup Should Be Able To Answer
https://medium.com/@jgolden/four-questions-every-marketplace-startup-should-be-able-to-answer-defb0590e049
Jonathan Golden
Article
All stages
Four Strategies to Win Big with Low Frequency Marketplaces
https://caseyaccidental.com/low-frequency-marketplaces/
Casey Winters
Article
All stages
TaskRabbit’s pioneering marketplace model & missed growth opportunities — Reforge
https://www.reforge.com/blog/taskrabbit-marketplace-growth
Reforge Team
Article
All stages
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces | Above the Crowd | By Bill Gurley
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/
Bill Gurley
Article
All stages
A Crowded Space, The Ingredients for a Successful Marketplace
https://acrowdedspace.com/post/73232464154/the-ingredients-for-a-successful-marketplace
Josh Breinlinger
Article
All stages
The Perfect Store: Inside Ebay
https://www.amazon.com/Perfect-Store-Inside-eBay/dp/0316164933
Adam Cohen
Book
All stages
Online Marketplaces - Andreessen Horowitz
https://a16z.com/2015/01/22/online-marketplaces/
Jeff Jordan
Article
All stages
How to measure your success: Key marketplace metrics
https://www.sharetribe.com/academy/measure-your-success-key-marketplace-metrics/
Juho Makkonen
Article
All stages
How to disrupt Craigslist
http://platformed.info/how-to-disrupt-craigslist/
Sangeet Paul Choudary
Article
Early
Our guide to marketplaces - Version One
http://versionone.vc/marketplace-handbook/
Angela
eBook
PDF
All stages
Network effects aren't enough
https://hbr.org/2016/04/network-effects-arent-enough
Andrei Hagiu
Simon Rothman
Article
All stages
The 20/20/20 Rule for Marketplaces
https://medium.com/@TXZhuo/the-20-20-20-rule-for-marketplaces-6cbc4defad84#.k2nhc7mxr
Tianxiang Zhuo
Article
Early
Digital Marketplaces
https://andreyfradkin.com/assets/econ_of_digital.pdf
Andrey Fradkin
PDF
All stages
How to Kickstart and Scale a Marketplace Business (Several Articles!)
https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace
Lenny Rachitsky
Article
All stages
The NFX Marketplace Score Card
https://www.nfx.com/post/the-nfx-marketplace-scorecard/
James Currier
Article
All stages
The Speedinvest x Marketplace Scorecard: How to evaluate marketplace businesses
https://medium.com/speedinvest/why-we-have-created-a-scorecard-317355d1c046
Philip Specht
Article
All stages
Not All Marketplaces are Created Equal: Tales of a Marketplace Founder
https://hackernoon.com/not-all-marketplaces-are-created-equal-tales-of-a-marketplace-founder-9fc0fb802706
Dave Lu
Article
All stages
What’s Next for Marketplace Startups?
https://a16z.com/2018/11/27/services-marketplaces-service-economy-evolution-whats-next/
Li Jin
Andrew Chen
Article
All stages
Strategies for Two-Sided Markets
https://hbr.org/2006/10/strategies-for-two-sided-markets
Thomas R. Eisenmann
Geoffrey G. Parker
Marshall W. Van Alstyne
Article
All stages
Platforms vs Verticals and the Next Great Unbundling
https://a16z.com/2019/09/11/platforms-verticals-unbundling/
Jeff Jordan
D'Arcy Coolican
Article
All stages
Defensibility in digital marketplaces
https://medium.com/samaipata-ventures/defensibility-in-digital-marketplaces-discussion-at-samaipata-london-event-125b5144754
José del Barrio Puerta
Article
All stages
How To Structure A Marketplace
http://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/
Simon Rothman
Article
Early
Five Must-Haves of A Successful Online Marketplace
http://www.nvp.com/blog/five-must-haves-of-a-successful-online-marketplace/
Sergio Monsalve
Article
All stages
Interview: Building a Marketplace – What Your Mother Never Told You
https://www.youtube.com/watch?v=ruYkGTamLyY
Marco Zappacosta
Video
All stages
Panel Discussion: Building a Marketplace – What Your Mother Never Told You
https://www.youtube.com/watch?v=U2ZH8E7oEVI
Manish Chandra
Hayden Brown
Jonathan Swanson
Video
All stages
What's Next for Marketplace Startups
https://www.youtube.com/watch?v=zl14Ty5-0Ko
Li Jin
Frank Chen
Video
All stages
Online Marketplaces
https://www.youtube.com/watch?v=n57UaE08h7A
Jeff Jordan
Video
All stages
Building a Three Sided Marketplace - Bastian Lehmann, Postmates
https://www.youtube.com/watch?v=IZHsRHStgYw
Bastian Lehmann
Video
All stages
How To Build A Two-Sided Marketplace
https://www.youtube.com/watch?v=YK6hEwVlClc
Dan Martell
Video
Early
All Things Marketplaces with Fabrice Grinda
https://soundcloud.com/venturestories/all-things-marketplaces-with
Fabrice Grinda
Podcast
All stages
All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky
https://soundcloud.com/venturestories/all-things-marketplaces-with-1
Casey Winters
Lenny Rachitsky
Dan Hockenmaier
Podcast
All stages
#DeepDive — Marketplaces — Lenny Rachitsky
https://podcasts.apple.com/us/podcast/deepdive-marketplaces-lenny-rachitsky/id1457400066?i=1000457358566
Lenny Rachitsky
Podcast
All stages
Masters of Scale: Airbnb's Brian Chesky in Handcrafted
https://mastersofscale.com/brian-chesky-handcrafted/
Brian Chesky
Podcast
All stages
How to come up with a great marketplace idea
https://www.sharetribe.com/academy/guide/how-to-come-up-with-a-great-marketplace-idea/
Juho Makkonen
Article
Early
What's Mine Is Yours: The Rise of Collaborative Consumption
https://www.amazon.com/Whats-Mine-Yours-Collaborative-Consumption/dp/0061963542/
Rachel Botsman
Roo Rogers
Book
All stages
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
https://www.amazon.com/The-Upstarts-Brad-Stone-audiobook/dp/B01MT1FHD8
Brad Stone
Book
All stages
The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism
https://www.amazon.com/The-Sharing-Economy-audiobook/dp/B01F26BH7Q/
Arun Sundararajan
Book
All stages
Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You
https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131/
Geoffrey G. Parker
Marshall W. Van Alstyne
Sangeet Paul Choudary
Book
All stages
Matchmakers: The New Economics of Multisided Platforms
https://www.amazon.com/Matchmakers-New-Economics-Multisided-Platforms-ebook/dp/B01BO6QMCI/
David S. Evans
Book
All stages
Platform Scale: How an emerging business model helps startups build large empires with minimum investment
https://www.amazon.com/Platform-Scale-emerging-business-investment-ebook/dp/B015FAOKJ6/
Sangeet Paul Choudary
Book
All stages
Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
https://www.amazon.com/Platform-Strategy-Communities-Networks-Business-ebook/dp/B071H6X1GP/
Laure Claire Reillier
Benoit Reillier
Book
All stages
The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business
https://www.amazon.com/Lean-Marketplace-Practical-Building-Successful-ebook/dp/B0796XMKYC/
Juho Makkonen
Cristóbal Gracia
Book
All stages
Machine, Platform, Crowd: Harnessing Our Digital Future
https://www.amazon.com/Machine-Platform-Crowd-Harnessing-Digital-ebook/dp/B01MAWT25I/ref=pd_sim_351_8?_encoding=UTF8&pd_rd_i=B01MAWT25I&pd_rd_r=17e3b48e-ddd6-443f-a134-5f50a1b647f9&pd_rd_w=Jz7UP&pd_rd_wg=i1CZo&pf_rd_p=6f740e39-0c25-4380-8008-7a4156dab959&pf_rd_r=137ZCBMR9TYXMRPZRNZS&psc=1&refRID=137ZCBMR9TYXMRPZRNZS
Erik Brynjolfsson
Andrew McAfee
Book
All stages
What You Don't Know About Your Marketplace Type
https://www.youtube.com/watch?v=4v_DLwmPMME
James Currier
Video
All stages
The Next Crop of Billion Dollar Companies Will Be FinTech Enabled Marketplaces
https://www.youtube.com/watch?v=a0nagJHt3NA
Pete Flint
Video
All stages
Lesson from 3billion+ marketplaces
https://www.youtube.com/watch?v=_xHsHWblK6U
Josh Breinlinger
Video
All stages
Transitioning SaaS Companies to Marketplaces
https://www.youtube.com/watch?v=5OtSjCSfxLw
Brian Rothenberg
Video
All stages
Productivity – The North Star for Marketplaces
https://www.sharetribe.com/academy/productivity-marketplaces/
Josh Breinlinger
Article
Early
14 Marketplace Mistakes That Are Killing Your Startup
https://500.co/marketplace-startup-mistakes/
Tristan Pollock
Article
Early
Growth
Why Marketplaces Fail: The Role of Engagement
https://medium.com/breadcrumbs-guiding-startups/why-marketplaces-fail-the-role-of-engagement-e372fb3edd03
Sameer Singh
Article
Early
All stages
When Networks Meet SaaS
https://medium.com/breadcrumbs-guiding-startups/when-networks-meet-saas-f4307bf3b296
Sameer Singh
Article
Early
All stages
The New Generation of Labor Marketplaces and the Future of Work
https://www.nfx.com/post/labor-marketplaces/
Pete Flint
Article
All stages
Marketplace pricing and feedback
https://www.slideshare.net/jbreinlinger/marketplace-pricing-and-feedback
Josh Breinlinger
PDF
All stages
The a16z Marketplace 100
https://a16z.com/2020/02/18/marketplace-100/
Bennett Carroccio
Andrew Chen
Article
All stages
Marketplace Liquidity: How Side Switching Can Help
https://medium.com/breadcrumbs-guiding-startups/marketplace-liquidity-how-side-switching-can-help-cedf08512c74
Sameer Singh
Article
Early
The Hierarchy of Marketplaces — Introduction and Level 1
https://medium.com/@sarahtavel/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
Sarah Tavel
Article
All stages
Build something people want: how to kickstart a marketplace
https://www.sharetribe.com/twosided/ep1-lenny-rachitsky-build-something-people-want/
Lenny Rachitsky
Podcast
All stages
Optimize for quality and productivity in your marketplace
https://www.sharetribe.com/twosided/ep2-josh-breinlinger-marketplace-quality-productivity
Josh Breinlinger
Podcast
All stages
Building a marketplace for a fragmented market with complex workflows (Freightos)
https://www.sharetribe.com/twosided/ep3-ruthie-amaru-building-marketplace-for-fragment-markets/
Ruth Amaru
Podcast
All stages
Talk to your users before building anything (Florence)
https://www.sharetribe.com/twosided/ep4-charles-armitage-florence-talk-users-before-building
Charles Armitage
Podcast
All stages
The Oral History of Travel’s Greatest Acquisition: Booking.com
https://skift.com/oral-history-of-booking-acquisition/
Dennis Schaal
Article
All stages
State of Marketplaces
https://vimeo.com/344726078
Steve Sloane
Video
All stages
The Business of Platforms
https://www.amazon.com/Business-Platforms-Strategy-Competition-Innovation-ebook/dp/B07DTFNJWR/
Michael A. Cusumano
Book
Growth
Money Out of Nowhere
http://abovethecrowd.com/2019/02/27/money-out-of-nowhere-how-internet-marketplaces-unlock-economic-wealth/
Bill Gurley
Article
All stages
24 Ways B2B Marketplaces Win
https://www.nfx.com/post/24-ways-b2b-marketplace/
James Currier
Article
Early
Do You Really Want to Be an eBay?
https://hbr.org/2013/03/do-you-really-want-to-be-an-ebay
Andrei Hagiu
Julian Wright
Article
All stages
Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces
https://link.springer.com/article/10.1007/s12525-019-00339-w
Karl Taeuscher
Article
All stages
Roadmap: B2B Marketplaces
https://www.bvp.com/atlas/b2b-marketplaces/
Kent Bennett
Connor Watumull
Mike Droesch
Dhruv Jain
Article
All stages
Managed & Vertical Marketplaces: impacts on the shape of the Ecosystemic Organization
https://stories.platformdesigntoolkit.com/managed-vertical-markeplaces-impacts-on-the-shape-of-the-ecosystemic-organization-16bb9999e550
Simone Cicero
Article
All stages
Pipelines, Platforms & The New Rules of Strategy
https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy
Marshall W. Van Alstyne
Geoffrey G. Parker
Sangeet Paul Choudary
Article
All stages
How to Disrupt Network Effects
https://medium.com/breadcrumb/how-to-disrupt-network-effects-aeeb105c82b1
Sameer Singh
Article
Early
When is a Marketplace No Longer a Marketplace?
https://medium.com/breadcrumb/when-is-a-marketplace-no-longer-a-marketplace-f459eb5c8b9b
Sameer Singh
Article
All stages
Internet Maturity & the Growing Importance of Network Effects
https://medium.com/breadcrumb/internet-maturity-the-growing-importance-of-network-effects-e702b662444d
Sameer Singh
Article
All stages
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