Growth Idea
Metric for Hypothesis
CTR
Count1
Metric for Hypothesis
Views
Count1
Metric for Hypothesis
Activation Rate
Count4
1
Referral Push Immediately after Trial Signup
2
Less Text on Landing Page
3
Holiday Price Cuts
4
Referral Chatbot Message Immediately After Trial Signup
5
Trial Signup CTA at the Bottom of Every Blog Post
6
More Frequent Emails to Email List
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Idea Phase
Priority
Metric for Hypothesis
Hypothesized Increase in Metric (Raw Numbers)
Hypothesized Increase in Metric (Percentage)
Actual Metric Change (Raw Numbers)
Actual Metric Change (Percentage)
Hypothesis Supported?
Iterated From
Marketing Team Hours
Engineering Team Hours
Design Team Hours
Total Team Hours
Experiments
Associated Files
Complete
Medium
CTR
1000
5.00%
962
4.81%
3
3
1
7
Email Referral Campaign Immediately after Trial Signup
Fullscreen Referral Banner
Brainstorm
Medium
Views
2000
3.00%
1
2
3
6
Planning
High
Activation Rate
4000
10.00%
4
2
2
8
Valentine's Day Referral Discount
New Years Low Intro Price
Christmas Price Reduction
Testing
High
Activation Rate
4000
10.00%
Referral Push Immediately after Trial Signup
3
6
2
11
Referral Chatbot
Brainstorm
Medium
Activation Rate
2000
5.00%
1
1
1
3
Brainstorm
Low
Activation Rate
400
1.00%
5
1
3
9
6 records
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