Short Name
Potential Impact
Acceptable
Count2
1
FurnConf raises price due to increased attention
2
Social ad spend exceeds $2M
3
Employee turnover becomes unmanageably high
4
TAT for order exceeds 3 weeks
5
CompCo launches lower-priced product line at $175
6
Print marketing becomes prohibitively expensive
Likelihood
Possible
1
Likelihood
Likely
1
Potential Impact
Tolerable
Count4
Likelihood
Possible
2
Likelihood
Likely
2
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Description
Areas of Impact
Potential Impact
Likelihood
Mitigation Plan
Contingency Plan
Trigger
Owner
Supporting Documents
Semi-annual conference is the primary event for revealing new product lines. Conference may double prices given the number of new entrants into the market.
Marketing
Acceptable
Possible
None possible
Reprioritize marketing budget to accommodate FurnConf expenses
No-cap social ad budget means aggressive bid practices could send spend beyond $2M
Marketing
Acceptable
Likely
Develop dashboard for social ad spend, to be refreshed weekly
Issue directive to cut all social ad spend by 10% and identify campaigns with unprofitable (LTV<CAC) metrics
Declining employee morale may result in increased employee turnover
HR
Tolerable
Possible
Establish weekly leadership Q&A to boost transparency
Launch deep-dive employee interviews and survey to identify root cause of employee turnover
Latest difficulties on manufacturing floor could result in TAT declining past 3 weeks
Engineering
Tolerable
Possible
Develop dashboard for TAT to be refreshed weekly
Root cause analysis for TAT, renegotiate for better SLA in supplier contracts
CompCo, our primary competitor in the bedroom furniture market, is rumored to have developed a product line that they will price at $175 for the 2018 season. This will undercut our $195 line.
Marketing
Tolerable
Likely
Seek out more information from our connections in the industry to confirm or gain more information on the specific product they are launching
Develop new positioning around quality/luxury
Print services have gotten more expensive in the last 18 months. May require a review of print service demand if print marketing becomes too expensive
Marketing
Tolerable
Likely
Perform light diagnosis of distribution of current demand of print services
Cut all print marketing unless deemed absolutely necessary by team leads
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