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Goals
Continue to grow our set of features for marketing teams
Count
3
1
Drive an increase in existing user adoption by 34%
2
Deliver net new features based on last quarter's insights
3
Execute 3 new product launches to drive demand
4
Review brand-level study for insights for product teams
5
Drive 10% increase in activation
6
Launch 2 experiments that drive a 20% increase in web traffic
7
Hire 1 new product lead
8
Hire 3 product managers to support new launches
Goals
Drive increased sign-ups from product teams by deeply understanding their needs
Count
3
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Quarter
Status
% complete
Lead
Project docs
Notes
Goals
Summary
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Sum
143%
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Q1, 2023
At risk
45%
Bailey Mirza
Scoped out 6 potential projects
Opportunity sized all 6 and selected top 3 metric movers
Scoped and planned projects
Waiting on metrics for remaining 2
Continue to grow our set of features for marketing teams
Q2, 2023
On track
65%
Logan Grandmont
Create net new landing pages (shared KR with product)
Implement SEO updates to drive traffic
Implement new campaigns with product data to drive interest
Sales is tracking 16 net new teams already; we're on track to hit our quarterly goal
Continue to grow our set of features for marketing teams
Q1, 2023
Missed
33%
Logan Grandmont
Business datasets and marketing push campaign connection launch
New UX and flows launch
Media connection launch
Continue to grow our set of features for marketing teams
Q2, 2023
On track
40%
Harley Holbrook
Survey scope decided and aligned
Approved and tested survey flow
Sent out survey and started collecting responses
Drive increased sign-ups from product teams by deeply understanding their needs
Q3, 2023
Not started
0%
Rin O'Shea
Review max diff study to select top two features
Begin scoping and planning for features
Launch by June 2023
Drive increased sign-ups from product teams by deeply understanding their needs
Q4, 2023
At risk
33%
Rin O'Shea
Opportunity size two experiments to drive traffic
Partner with marketing team to develop content for experiments
Share out results of experiment and kick off iteration work stream
Drive increased sign-ups from product teams by deeply understanding their needs
Q1, 2023
Complete
100%
Jules Harris
Get sign off on job description
Kick off with recruiting
Review questions and qualities with interview team
Kick off 1st interview and calibration
Staff for the future
Q2, 2023
On track
33%
Paris Fotiou
Get sign off on job description
Kick off with recruiting
Review questions and qualities with interview team
Kick off 1st interview and calibration
Staff for the future
Summary
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73%
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9 initiatives
Summary
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349%
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