Increase brand awareness by 10% in target audience
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Status
Quarter
% complete
Lead
Projects docs
Notes
Goals
Summary
Summary
Sum
125%
Summary
Summary
Summary
Summary
Complete
Q2 2023
100%
Ash Quintana
Goal was to deliver 120 marketing team leads to sales, we've currently delivered over 150+
Drive 24% increase in conversion
On track
Q1 2023
25%
Rin O'Shea
Targeted 55 HR team leads and have delivered 10: We believe this campaign needs more time to ramp and given over-delivery in other campaigns, we're willing to invest here
Drive 24% increase in conversion
Missed
Q3 2023
12%
Harley Holbrook
Targeted a change of 20%+ in unaided brand awareness with social campaigns, but have only seen 2% movement. We recommend pausing this campaign.
Increase brand awareness by 10% in target audience
At risk
Q4 2023
28%
Alexis Pham
Targeted an increase in aided awareness of 30%+, thus far seeing 24%. We recommend moving funds from other campaigns to this one to invest more heavily.
Increase brand awareness by 10% in target audience