Initiative
Goals
Drive 24% increase in conversion
Count2
1
Marketing prospects campaign
2
HR prospects campaign
3
Brand campaign: Net new users campaign
4
Brand campaign: Retargeting users
Goals
Increase brand awareness by 10% in target audience
Count2
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Status
Quarter
% complete
Lead
Projects docs
Notes
Goals
Complete
Q2 2023
100%
  • Goal was to deliver 120 marketing team leads to sales, we've currently delivered over 150+
Drive 24% increase in conversion
On track
Q1 2023
25%
  • Targeted 55 HR team leads and have delivered 10: We believe this campaign needs more time to ramp and given over-delivery in other campaigns, we're willing to invest here
Drive 24% increase in conversion
Missed
Q3 2023
12%
  • Targeted a change of 20%+ in unaided brand awareness with social campaigns, but have only seen 2% movement. We recommend pausing this campaign.
Increase brand awareness by 10% in target audience
At risk
Q4 2023
28%
  • Targeted an increase in aided awareness of 30%+, thus far seeing 24%. We recommend moving funds from other campaigns to this one to invest more heavily.
Increase brand awareness by 10% in target audience
4 initiatives

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