Goal
1
Increase brand awareness by 10% in target audience
2
Drive 24% increase in conversion
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Executive sponsor
% complete
Status
Notes
Projects docs (from Initiatives)
Initiatives
20%
At risk

Q2 checkin:

  • We're significantly behind goals on both campaigns currently in flight, with net new users considered a complete miss.
  • We're taking Q3 to re-asses our targeting and goals and come back with a new plan.
Brand campaign: Net new users campaign
Brand campaign: Retargeting users
63%
On track

Q2 checkin:

  • We're on track to hit our goal by mid-year. We hoped to be ahead of target by this point, so that we can overdeliver on revenue before Q4, when we expect revenue to slow.
Marketing prospects campaign
HR prospects campaign
2 goals

Alert

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