Key Benchmarks by Stage
Benchmarks
Benchmark Values
Publications/Reports
Authors/Sources
Private SaaS (Latka)
Table 7
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A
2
SaaS Quick Ratio
3
CAC
4
CLTV
5
Total User Base by Channel
6
Total User base growth rate
7
Sales Close Rate
8
Bookings
9
LTV Cac
10
Payback Period
11
Sales Efficiency/Magic #
12
Quota Attainment
13
Win Rate
14
Sales Cycle
15
40% Rule
16
Active Users
17
% of users using top 3 features
18
NPS
19
Customer Lifetime
20
Conversion to Paid in the month
21
Revenue Growth Rate
22
Churn Rate (Revenue)
23
Churn Rate (Logo)
24
Rev/Employee
25
ARR Required for Funding
26
Funding
27
Cash Runway
28
Sales %
29
Marketing%
30
Gross Margin %
31
FCF %
32
Sales Comissions %
33
S&M %
34
EBITDA %
35
R&D %
36
G&A %
KPI Category
Distribution
Count
13
KPI Category
Engagement
Count
4
KPI Category
Revenue
Count
7
KPI Category
Cash & Profitability
Count
11
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Cited Values
Author
KPI Category
Sector
Top 7 Benchmarks by Stage
Summary
Summary
Summary
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Summary
Summary
6 SaaS Metric Frameworks & Benchmarks To Know Before Fundraising
SaaS Benchmarks
Point Nine Capital
Insight Squared
Distribution
SaaS
Mature Business
SaaS Grader
CAC For New Customers
SaaS Grader
Distribution
SaaS
SaaS Grader
SaaS Grader
Distribution
SaaS
Distribution
SaaS
Distribution
SaaS
What Should the Sales Close Rate Be?
Sales Close Rate
PointClear
Distribution
Distribution
Universal
SaaS Grader
LTV/Cac - Minimum
SaaS Grader
Distribution
SaaS
Initial Traction
2016 Pacific Crest SaaS Survey – Part 1
CAC Payback Period
Pacific Crest
Distribution
SaaS
Initial Traction
SaaS Grader
Magic Number - Minimum
SaaS Grader
Distribution
SaaS
Initial Traction
Sales Performance Benchmarks
Quota Attainment
Quota Attainment
Quota Attainment
Quota Attainment
Insight Squared
Distribution
Universal
Sales Performance Benchmarks
Win Rate
Win Rate
Win Rate
Win Rate
Insight Squared
Distribution
Universal
Sales Performance Benchmarks
Sales Cycle
Sales Cycle
Sales Cycle
Sales Cycle
Insight Squared
Distribution
Universal
First Customers
6 SaaS Metric Frameworks & Benchmarks To Know Before Fundraising
SaaS Grader
Point Nine Capital
SaaS Grader
Engagement
SaaS
Mature Business
Engagement
Universal
Engagement
Universal
What is a good net promoter score to have?
NPS
Quora
Engagement
Universal
First Customers
SaaS Benchmarks
Insight Squared
Revenue
SaaS
Revenue
Universal
SaaS Grader
6 SaaS Metric Frameworks & Benchmarks To Know Before Fundraising
Revenue Growth
YoY Growth Rate
YoY Growth Rate
YoY Growth Rate
Revenue Growth
Revenue Growth
Revenue Growth
Revenue Growth
Revenue Growth
SaaS Grader
Point Nine Capital
Revenue
Universal
Initial Traction
SaaS Grader
SaaS Benchmarks
Annual Gross $ Churn
Annual Gross $ Churn
SaaS Grader
Insight Squared
Revenue
SaaS
Initial Traction
6 SaaS Metric Frameworks & Benchmarks To Know Before Fundraising
SaaS Grader
Annual Unit Churn
Churn
Churn
Annual Unit Churn
Point Nine Capital
SaaS Grader
Revenue
SaaS
RevenRevenue Per Employee Benchmarks Of Billion Dollar Companies
Rev/Employee copy
Rev/Employee
Median Revenue Per FTE
Median Revenue Per FTE
Rev/Employee
Median Revenue Per FTE
Tom Tunguz
Revenue
Universal
Mature Business
Benchmarks in SaaS for Seed and Series A Rounds in 2017
Projected ARR in next 12-18 Months - Seed
Projected ARR in next 12-18 Months - Seed
ARR For Series A
ARR For Series Seed
Projected ARR in next 12-18 Months - Seed
Projected ARR in next 12-18 Months - Seed
ARR For Series A
ARR For Series Seed
SaaStr
Revenue
Universal
First Customers
Cash and Debt per Year
Tom Tunguz
Cash & Profitability
SaaS
Cash & Profitability
Universal
First Customers
2014 SaaS Benchmarks for Companies Under $10M
Sales %
OpExEngine
Cash & Profitability
SaaS
2014 SaaS Benchmarks for Companies Under $10M
Marketing $ ??????????????
OpExEngine
Cash & Profitability
SaaS
SaaS Grader
Gross Margin %
Gross Margin-Pro Serv %
Gross Margin-Subscription %
Gross Margin
Gross Margin - Professional Services
Gross Margin - Subscription
Gross Margin
GM-Pro Serv
GM-Subscription
Gross Margin
Gross Margin
Subscription Gross Margins
Gross Margin
SaaS Grader
Cash & Profitability
SaaS
Initial Traction
2016 Pacific Crest SaaS Survey – Part 1
FCF
Pacific Crest
Cash & Profitability
SaaS
2016 Pacific Crest SaaS Survey – Part 1
Median Direct Sales Comission (Inside) - Fully Loaded
Median Direct Sales Comission (Field) - Fully Loaded
Median Direct Sales Comission (Inside)
Median Direct Sales Comission (Field)
Pacific Crest
Cash & Profitability
SaaS
2016 Pacific Crest SaaS Survey – Part 1
S&M %
S&M
S&M
S&M
Pacific Crest
Cash & Profitability
SaaS
2016 Pacific Crest SaaS Survey – Part 1
EBITDA %
EBITDA
EBITDA
EBITDA
Pacific Crest
Cash & Profitability
SaaS
Mature Business
2016 Pacific Crest SaaS Survey – Part 1
R&D %
R&D %
R&D
R&D
R&D
Pacific Crest
Cash & Profitability
SaaS
2016 Pacific Crest SaaS Survey – Part 1
G&A %
G&A %
G&A
G&A
G&A
Pacific Crest
Cash & Profitability
SaaS
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