Share a ‘top 10’ post just like Tamara Grominsky https://lnkd.in/eTBSChvu Now why not to recap yourself? Put together your top learnings of best posts you've seen this year and post on Linkedin.

Become a GTM-first product builder with Maja Voje & Ognjen Bošković, the duo behind a 6x Amazon bestseller, GTM Strategist and join their GTM Strategist Bootcamp program for founders and product manager: https://lnkd.in/eiXb9h3N

Study how to prompt ChatGPT from their own guide: Fabio Valle shared the new Prompt Engineering Guide shared by OpenAI: https://lnkd.in/e7FYKub3

Steal tactics from other product marketers - now ‘with ease’: Jason Oakley built a website with 100s of examples and categorized them into different areas: https://lnkd.in/e6aywS34

Don’t try to say everything at once. Just open doors. Emma Stratton explained that when writing one-sentence value propositions, you should not try to say everything. Just think of them as the door opener, warm welcome, or invitation to learn more. This is so true, in my opinion, for any short content or intro section of a longer piece. https://lnkd.in/dPWdcSRZ

Try this new free course on positioning Jess Petrella just launched: https://lnkd.in/dteVu5_9

Get inspired from these examples of great Product Marketing: Mary Sheehan shared recent examples of product marketing campaigns and content: https://lnkd.in/da_8-He5.

Create your learning plan - nobody will do it for you: Being a product marketer, you can't go without constant learning, especially when it comes to picking up new trends and ideas. Aatir Abdul Rauf shared a selection of materials: https://lnkd.in/d6T5zXMu

Make sure your target market is the right one early on: Maja Voje explained that if you have problems with pricing, positioning, and messaging, often it's because your target market is wrong: https://lnkd.in/dkEQN5vA.

Create an Excel sheet MVP before building: A smart way to start a product is by creating and selling something before even starting to build (consultancy, ebook, email course, etc.). Niklas Olsson started by offering spreadsheets: https://lnkd.in/deC46FpH

Let’s start differentiating between long-form and deep content: Now, with the rise of AI, writing long-form content which is just long means less than ever before. But writing deep content matters. Use this terminology to clearly label and differentiate between the content you produce that is just long and the one which brings deep value. Maybe just wordplay, but maybe it helps when communicating it with your content teams Shared by Kabue Muriithi: https://lnkd.in/e9kyedBm

Build a free tool for what competitors charge for: Neil Patel’s ‘best strategy he ever implemented’, was that he built (and then even acquired tools) and offered them for free. He didn’t just build a random new tool and then hoped people would come. He copied what was already successful on the market and provided it for free - a no-brainer: https://lnkd.in/eWW8dsVa

Use cheap animation for your cheat sheet posts: If you look at this animated architecture comparison shared by Nelson Djalo, you can see how very little can bring a static image to life. So next time you create a cheat sheet or a framework for Linkedin, add a quick, simple animation which helps to explain it. See the simple animation: https://lnkd.in/e9DK7cdB

Plan different acquisition models based on user sizes: Simon Høiberg starts SaaS businesses with 2 acquisition models - for the first 5 users and for the first 100 users: https://lnkd.in/ejNzyb9R

Start with Reddit for Product Research: Reddit is a great place to do market research, especially if you are in B2C. Taylor Scher recommends using it also for keyword research: https://lnkd.in/eu7pPMnt

I would go even further. As I have mentioned multiple times in my newsletter, I am really into testing as soon as possible - even before you start writing a line of code. So instead of doing your GTM in a waterfall way, start testing the market as soon as possible right after initial research. This is especially true for B2C, but I believe it can be applied to B2B in some way too.

If you want Product Market Fit, how can you build a product first and then fit it to the market? It makes no sense. Aatir Abdul Rauf recommends running GTM and product development in parallel instead (image attached): https://lnkd.in/evTQBhYW

What are some other ways to promote and test the market before your product is even ready? I put together the promo activities you can do pre-launch: https://lnkd.in/eR7fSWbJ

Kyle Poyar shared a great cheatsheet with key SaaS benchmarks categorized into 4 areas: SaaS Value Drivers, Finance KPIs, Team KPIs, Go-to-Market KPIs: https://lnkd.in/ephZbYjE

Why do all B2B businesses sound the same? Because they use the same wording: "streamline businesses", "increase efficiencies", "democratize data", and so on... That's why Emma Stratton recommends creating a document with a blacklist of the white noise terms: https://lnkd.in/ekpzFaCf

We often learn from large businesses. I think we should take more inspiration from the small ones. They are different. The focus is especially on speed and quick feedback loops. Pierre Herubel listed what matters the most for early-stage businesses: https://lnkd.in/ef-yn5eu

Marketing reporting can be hard to set up and understand. Luckily, Fran Langham made a comprehensive summary of 5 key areas to track: 1. Marketing spend versus the financial plan 2. Marketing efficiency against key KPIs 3. Conversion rates through the funnel 4. Demand creation 5. Demand capture https://lnkd.in/eFtp9s9m

Yulia Olennikova shared the first things she would do if she were hired as a new CMO: 1. Have a fresh look at your reporting 2. Review cross-functional alignment 3. Identify and fix the most evident inefficiencies 4. Identify and implement the lowest-hanging fruit 5. Document everything https://lnkd.in/eWGhchrH

#B2Bmarketing is changing. Artem Pogosov summed it up perfectly: B2B buying isn’t just a matter of a few sales conversations anymore. Today, buyers prefer having complete control over their search for a solution. I couldn’t agree more. Here are the things you should focus on: - Clear value proposition in all materials - Build trust by sharing knowledge and helping - Prove the product's reliability with real customer case - studies, testimonials, reviews, etc. - Educate the market on your strateg

Looking for a new successful growth project to work on? What about making your demo interactive directly on a website? It’s almost a guaranteed way to improve conversions. Now, you only need one hour to learn everything for free from Jason Oakley: https://lnkd.in/eUTNyraq

Maja Voje launched her Go-to-Market Strategist book after a year of hard work. It’s on pre-sale and will be available in four days. It’s already a bestseller! https://lnkd.in/ebeduJhk

Mary Sheehan created this hashtag#gotomarket checklist. It’s the ultimate resource if you want to manage GTM. You just need to sign up for Reforge to access it: https://lnkd.in/ermUyHjQ

Do you ask for an email address before people access your product? Kyle Poyar is sharing some numbers on why you should stop: https://lnkd.in/eQBv9bdj

Eugene Segal clearly explained the difference between product and growth teams: https://lnkd.in/eKXTneWr

Do you use UX storyboarding? Vitaly Friedman explains you can use it instead of user's journey. A great addition to your work on personas: https://lnkd.in/emTs8m-m

We've been discussing April Dunford's Sales Pitch framework quite a bit. But we can finally see a real example. Here's how Derek Osgood built his pitch around it: https://lnkd.in/eiDkyDMX

George Coudounaris says there's one content type you shouldn't outsource - a video podcast. He proposed a simple framework to build your content around it: https://lnkd.in/e3XWvbFm

Positioning doesn't have to be complicated. Tamara Grominsky summed up the positioning framework by April Dunford into a few slides: https://lnkd.in/eVB2f8rP

Sales has changed. Instead of selling to everybody, companies sell to people in-market. But how to find them? Pierre Herubel shared 30 buying intent signals: https://lnkd.in/expmBQA7

Have you ever talked about positioning, POV, category design, only to see a blank stare? John Rougeux explains how to talk about them in a way people get it: https://lnkd.in/exbm7SfR

Emma Stratton shared a powerful copywriting technique to help you stand out. Lead with the personal aspirations of your target audience, then follow by explaining how you help them achieve it: https://lnkd.in/eQna_pTD

If your boss told you that you should be more proactive, this is what you should do. Aatir Abdul Rauf shared what differentiates a fallback product marketer from a progressive one: https://lnkd.in/e_S9BDYs

Nobody want's to be involved when it's too late. Jason Oakley shared how the product release process and launch process should align to ensure that product marketers can bring more value (image attached): https://lnkd.in/eHdk8z6A

Ken Oestreich now offers a 2-week intensive workshop for achieving Product Market Fit: https://lnkd.in/eriGNjdG

Jonathan Bland recommends using these 4 “product marketing ad formats” focused on before/after, capability, question, problem: https://lnkd.in/e-Smuksa

Olga Denisova shared her useful 30-60-90 plan she uses when she joins a new company. The phases are focused on: connecting, putting out fires, data availability, long-term things: https://lnkd.in/ebBcHYWu

Yi Lin Pei shared 3 common mistakes startups make when hiring the first PMM: hiring too late, hiring the wrong profile, hiring without clear KPIs for success. Make sure you are not going to be one of these if you are going through the hiring process: https://lnkd.in/eZE6BynF

And if you are into sales efficiency and sales tools, Alexis- Martial shared 40+ tools for Sales. https://lnkd.in/eD5eYqSA

Tal Baker-Phillips compared 30 cold email tools. Only 3 had a perfect score: https://lnkd.in/ehcgRdFa

Vitaly Friedman shared the Laws of UX, such as Doherty Threshold, Miller’s Law, Law of Prägnanz, in the form of a nice poster: https://lnkd.in/eEkNBYaJ

David Blinov shared 10 areas of a marketing foundation before doing anything else: brand, positioning, segmentation, ICP, value propositions, messaging, content, distribution, alignment, internal buy-in: https://lnkd.in/eAKcFmyN

We discussed the 2 different sales pitch approaches last week (April Dunford’s and Andy Rashkin’s). Alexander Estner shared his template, which I really like: https://lnkd.in/eS-gc3RK It’s clear, gets to the point, and explains what is needed.

Great work from Aatir Abdul Rauf with putting together the 11 key growth loops. These are at the core of what growth marketers do: https://lnkd.in/ePTT2pQg

Enzo Avigo shared a cheat sheet (image attached) for achieving Product Market Fit. It lists the goals you should be achieving in each stage. Finally, something with numbers we can refer to: https://lnkd.in/eaw_FU7t

Did you know about the timeline feature in Google Sheets? I didn't. Perfect for launch or content planning. Thanks, Jason Oakley https://lnkd.in/eFid2i67

Jonathan Anderson has a point: What would your home page look like if you made heatmaps for living? He shares an example of Hotjar's home page. How attractive is each section? I want to click on everything: https://lnkd.in/eA_3M8zc

Hanna Larsson shared how, instead of being one family, Netflix considers themselves a professional sports team: https://lnkd.in/eW6ZJTdU

⚡️Harvey Lee ⚡️shared how he spots a rockstar product marketer. Do you want to be a rockstar? Do these 6 things: https://lnkd.in/e23YT89n

Renée Shaw shared her repeatable framework on how to do programmatic SEO: https://lnkd.in/eg9MP-h2

There's a lot of talk about SaaS tools that want to grow more than their core product allows, so they want to become end-to-end. A frowned-upon approach by product marketers because it removes the original focus and opens up space for new competitors. Adam Schoenfeld shares some examples: https://lnkd.in/eKrqfa-h

Gab Bujold shared 5 quick wins you can start with as a product marketer if you joined a new company: https://lnkd.in/eqKEwNf9

Which framework to use for your sales pitch? Here’s my comparison of April Dunford’s and Andy Raskin’s approaches. Join the discussion: https://lnkd.in/e4ig5gVp

Paweł Huryn 🇺🇦 shared his Google Drive full of product templates (image attached): https://lnkd.in/ee4HUzTs

Michel Lieben 🧠 💭 is recommending a tool for searching for email addresses if you are into cold outreach https://lnkd.in/eeQgJj39

Andrea Bosoni shared his marketing learnings such as that emails still have the best ROI https://lnkd.in/egM8UWrD

Yi Lin Pei shared the number 1 reason to become a manager and I couldn’t agree more https://lnkd.in/ewxgh2H4

Nate Nasralla shared his template for a press release: https://lnkd.in/e74hTJtM

Pierre Herubel shared this beautiful cheatsheet with top marketing mistakes. Check if you don’t do any of them: https://lnkd.in/eM2-i4CQ

Anthony Pierri 🎸 pointed out that websites of SaaS startups are getting more unclear as the company grows: due to more stakeholders, more use cases, switch of messaging to visionary brand story. https://lnkd.in/eVGC8crB Even a bigger problem is when small startups take inspiration from them.

Richard King shared the top 100 product marketing books. I have so much to catch up https://lnkd.in/ejJNWbgw

How to design a strategic narrative? Marc Eric Wallner ✌️ shared this strategy narrative 101 (attached img) https://lnkd.in/efYCpapQ

Nathan Baugh shared the top top 10 storytelling mistakes: https://lnkd.in/e_h-z6TF

If you are a new Product Marketer, here are 4 key things you should do, as shared by ⚡️Harvey Lee ⚡️: https://lnkd.in/eMvEswSj

Eric Holland and his team were clever. Instead of joining a tradeshow, they hosted a big party for the participants after the event: https://lnkd.in/eeim-2tT

Alex Vacca shared a clever cold outreach toolset if you want to up your game: https://lnkd.in/eQuNjYkU

Now we have a Gartner-like product marketing hype cycle created by Rahim Kaba. I think this will resonate with you: https://lnkd.in/eyDxfskE

How to fix your revenue? Pierre Herubel shared 11 common revenue bottlenecks - really valuable: https://lnkd.in/ea2hD-vd

What's your PMM IQ? Richard King shared this test created by Product Marketing Alliance to assess your product marketing abilities and create a nice visualization of your PMM specialization: https://lnkd.in/eQdcfcTJ

Last time, you all liked the JTBD framework by Brian Rhea 🌱 , so he decided to please the crowd and build a bigger and better one! Now with an interview template (attached img), job map starter, opportunity identification and more : https://lnkd.in/eQ7xKRrf

Andrea Bosoni shared a simple tip on how to uncover the acquisition strategy of your competitors: https://lnkd.in/eYk9bfke

Richard King shared this list of customer experience and engagement tools: https://lnkd.in/ekrYx4wp

If you are looking to find a Product Marketing job, you should create your personal messaging. Yi Lin Pei shared a useful framework: https://lnkd.in/eXDTyXXm

Paweł Huryn 🇺🇦 shared an overview with north star metrics of top startups: https://lnkd.in/eVd-Pr-p

Pierre-Jean Hillion shared this practical growth experiments template: https://lnkd.in/eAGMCXVe

Trish Seidel ✨shared key traits of a growth marketer: https://lnkd.in/ezvhNxVv

Yamon Y. shared how to do a competitor comparison landing page after making dozens of them: https://lnkd.in/e9hfH7mP

Pierre Herubel shared this useful overview of insight sources for content creation. There are 3 areas: your experimentation, conversations, and research: https://lnkd.in/ewSiA3uy

Emir Atli pointed out that also small effective teams can build high-growth startups. I’m sure we will see more of these with the current AI revolution: https://lnkd.in/eFBPACps

Kévin Moënne-Loccoz shared this useful cheatsheet with tips on content ideas to get you started when posting on Linkedin: https://lnkd.in/e_krAjrV

Jason Oakley summed up his learnings from this year's PMM Summit in San Francisco. Read it if you haven't attended: https://lnkd.in/eHs58jDr

This list is gold. 🇺🇦 Vlad Oleksiienko shared his 55+ ideas on how to grow a SaaS company (attached gif). How come this post didn’t become viral? Let’s give it one more try: https://lnkd.in/eqv_XvuP and here are his 6 types of growth loops: https://lnkd.in/evHVbaC6

Thinking of joining a startup? Here are 40 questions you should ask them first re-shared by David Sym-Smith from Y Combinator: https://lnkd.in/eWtKxvTJ

Ankur Jaiswal nicely summed the pros and cons of hiring former founders as product managers: https://lnkd.in/eZctHpH5

Aatir Abdul Rauf warns against building personas with irrelevant details such as interests, hobbies, and often also demographics: https://lnkd.in/emzqGn5S I couldn’t agree more.

So what is the difference between a product marketer role based on the company stage? It's bit, and Yi Lin Pei summed it up really well: https://lnkd.in/etTmFYaw

Elena Madrigal 🚀 is explaining how to softly say 'No' to your CEO: https://lnkd.in/efTgyMSj

We all love Anthony Pierri 🎸 's awesome frameworks. Now he appeared on another podcast to talk about common positioning and messaging mistakes: https://lnkd.in/eFPzih2B

Hibba Imran Hibba Imran points out that WhatsApp (with its API) is a great channel for B2B https://lnkd.in/eQQNCfZz

Diandra Escobar revealed a trick for growing YouTube. Did you know that, unlike most PPC, on YouTube, you can target your competitor channels? https://lnkd.in/eCaquRej

Pierre Herubel shared a 6-level framework to fix your marketing problems: https://lnkd.in/eDvHsj4x

Filipa Canelas shared a cheatsheet for how to grow Linkedin (attached image): https://lnkd.in/eauvngtp

What are dark design patterns? Robert Meza explained it: https://lnkd.in/eXaU6Rk9

Working on the next big website redesign? Tas Bober has worked on 400+ redesigns and she shared the process: https://lnkd.in/evFPV9fS

Olena Ivashchenko shared how having a 2-year-old toddler taught her a lot about product marketing. PMM is a transferable skill after all: https://lnkd.in/ewpsvGyb

Dan Winer shared why he doesn't like to spend time building personas. Instead, he focuses on the transformation the customer desires: https://lnkd.in/eDjxa3D4

This one simple picture shared by Chase Dimond explains to me how sales will be changing on LinkedIn over the next years: https://lnkd.in/e4CB-Sn9

Aatir Abdul Rauf shared his recommendation for the first 30 days as a product manager. Some of it can apply to PMMs too, such as: process wiki, clean up the metrics, compose an end-of-week memo: https://lnkd.in/eNu6qbYS

🐶 Jacco van der Kooij explained that startups go through a planned phase shift every 18 months. But this time, the entire market is going through unexpected phase shifts in the areas of finance, technology, GTM, and culture: https://lnkd.in/eK2t8XBw

Tamara Grominsky explained how to manage up and deal with your boss: https://lnkd.in/eTTz4Wzt

Gab Bujold talks to many startup leaders when he does PMM consulting. Here is a list of what startup leaders think they need vs. what product marketing can offer them: https://lnkd.in/e7KiQaC6

Yi Lin Pei shared the communication process for managing your next launch: https://lnkd.in/eUNirQ3m

For PMMs who are starting out or want to keep learning (so all PMMs), Mary Sheehan shared a really good list of learning and networking resources: https://lnkd.in/eaKYcGy4

Anthony Pierri 🎸shared this clever re-positioning matrix: https://lnkd.in/ebzR9_yr

Jason Oakley is sharing this awesome Jobs-to-be-Done research template created by Brian Rhea (image attached), and he's sharing 6 categories you should answer: job context, pain points, emotional aspects, social aspects, desired outcomes, and differentiators: https://lnkd.in/eYWTQw4x

Here’s a tip for using Reddit for keyword research by Taylor Scher: https://lnkd.in/et2HR_yR

Adamou Boubacar Amadou shared a key resource when thinking about brand storytelling: https://lnkd.in/e7M4Kk3E

Simon Høiberg talks about building a factory for creating SaaS businesses Same applies to work of product marketers. If you have any repeatable work, make the modules reusable for the future: https://lnkd.in/e4znJDq8

Yulia Olennikova shared how to start with ABM and 3 key campaigns you should start with such as in-market, engaged and pipeline campaign: https://lnkd.in/ewuQkWJE

I mentioned the challenge of being a non-native English speaker in the last newsletter. Julien Sauvage has a great point; being non-native English speaker unlocked things he wouldn’t have otherwise, which are also the traits of successful storytelling: https://lnkd.in/eTxB6HnG

Ivan Hoo is saying VCs are back. And he shared a checklist of items a startup should have ready when applying for capital. It’s a lot of stuff :) https://lnkd.in/eMjAPkFN

Yi Lin Pei is saying it’s time to stop saying product marketing is misunderstood. Totally! And she proposes to proactively identify the challenges the company is facing and prepare a plan how to tackle them. Read her 7 step plan: https://lnkd.in/enQtYbaR

Henry Wang shared a super simple and clear way to do positioning. I really like how he mapped the benefits and value propositions to existing pain points. He also explained a simple messaging framework: https://lnkd.in/etXsWPFD

Vitaly Friedman updated his free UX Research pack. You will find useful templates for card sorting, gap analysis, jobs to be done, shadowing, stakeholder walkthrough, tree testing, and usability testing here: https://lnkd.in/eUrTSkfA

Here's another gem from Lenny about how B2B startups got their first 10 customers: https://lnkd.in/eF3rC663

Pierre Herubel shared another from his awesome cheatsheets (see the attached image). Now for copywriters: https://lnkd.in/er4-vcxp

Misho Zghuladze explained a simple storytelling framework you can apply to your startup https://lnkd.in/equdgTRM

Benjamin Lasson explained that JTBD (Jobs-to-be-Done) can be very valuable throughout many product and marketing stages, including segmentation, onboarding, content creation, positioning, and messaging https://lnkd.in/erhQpG-Q

Collin Mayjack is reminding you that you need a Point of View. He's proposing 4 ways to develop one: 1. attack the modus operandi, 2. speak to human problems, 3. instill doubt in the magic solution 4. find common enemies https://lnkd.in/enFd6t5E

Madison Leonard 🕶 is sharing a reminder that having a free trial doesn't mean you do PLG. There's more to it https://lnkd.in/ebkBtTca

If you are working on your PLG (Product Led Growth) motion, Kyle Poyar talked to the VP of Growth at Pleo. He shared a lot of actionable advice https://lnkd.in/emnMaDQv

Do you have a cartoon character on your website's homepage? Olena Bomko is reminding you that you don't sell cartoons :D and she's sharing a really good list of what to use instead: UI screenshots of your software, customer testimonials, product videos, and many others https://lnkd.in/e8qqi_uF

Jason Oakley rebranded his newsletter and now shares short videos packed with examples of good product marketing. Check it out. https://lnkd.in/eenGzyXz

Matthew Reeves shared his process for crafting strong differentiators. It starts with looking at competitive alternatives, and yes, you need to do interviews as well :) https://lnkd.in/eGyXDjxU

How to create your TAM (Total Addressable Market)? Tim Davidson shared a super specific process they followed to list 7,149 companies https://lnkd.in/ekER2SQC

Stuti Dutt shared how Product Marketers can deliver ROI. She also included tactics on how to demonstrate the value of PMM in the organization. A very valuable resource. https://lnkd.in/emhNVpbN

Are you into UX? (You should be) Here are the top 40 people on Linkedin to follow - shared by Simonas Maciulis https://lnkd.in/e9CMePsS

Matt Lerner is pointing out that going with PLG is a serious decision and shouldn't be taken lightly because it costs more than advertising: https://lnkd.in/eiX8KH3h

Emma Stratton 👊 shared a nice tip on how to use negativity in a positive way for copywriting :) https://lnkd.in/e9ce4trt

Ken Oestreich shared a cheatsheet with the dimensions of ICP (Ideal Customer Profile) creation. https://lnkd.in/eAAWUapN

Olena Bomko shared her Customer Research Report on Product Hunt. It’s a set of templates to help you conduct customer research. Go and support her with an upvote: https://lnkd.in/eregcS6j

Jess Petrella has released v2 of her AI tools for product marketers. I promise I will test them out! https://lnkd.in/e3F32rwB

Nick Broekema shared this actionable list of types of content you should be covering for each stage of the funnel. You will only find highly useful content topics there... no 'why data democratization is important' kind of stuff: https://lnkd.in/ebeNWaeQ

Yi Lin Pei shared her 5-step framework (attached img) for product launches. She mentioned a PMM would spend about 30% of time on product launches. With 20% on research, 30% on communicating value (from her previous posts), there’s only 20% left… let’s see what it’s going to be. I’m counting so we don't exceed 100%… we all need work-life balance :) https://lnkd.in/emJDjYRv

If you are just starting out as a startup, Robert Kaminski 🎯 is recommending to consider using just one marketing channel and leaving the rest for now https://lnkd.in/eg6fHcg3

NPS score received so much negative feedback lately. I almost feel sorry for it. Kyle Poyar is sharing some data on why it doesn’t work for predicting retention and he’s sharing some alternatives you can use instead https://lnkd.in/eSFYN7fS

Yi Lin Pei shared one of the most valuable pieces of advice for PMMs in general. Influence = value + recognition. She recommends spending 70% of time building and adding value and 30% of the time showing and communicating the value you brought https://lnkd.in/ex2HP3nt

🌱 Léa Samrani shared how she increased MRR by 50% by following the right approach. She started by tracking trustworthy data. Then she ran JTBD interviews. Her favorite tools are Amplitude and Purchasely, which allowed her to move fast https://lnkd.in/eQ5RiN5Y

Content marketers, print out this content circle on the wall. What a nice cheat sheet listing many useful content types based on topic - shared by Marc Eric Wallner ✌️ https://lnkd.in/eqW9YdCV

And how to start with personal branding? Easy. Start by collecting all useful information into a swipe file to build your knowledge database. Thanks Jason Oakley for sharing how you do it https://lnkd.in/eAbU5zkY

Snoop Dogg has created his own NFTs. Earlier on he bought a house on Metaverse. Now he’s big into personal branding on Linkedin. He knows jumping on the next big thing usually works. But this time personal branding is not just a fad. So just a reminder to build your personal brand. Now is the time https://lnkd.in/eJtFyMtN

Richard King updated the Product Marketing Alliance's tools of choice for Product Marketers. If that’s too many, check out the ones Richard tagged in his post https://lnkd.in/euunfjs5

Pierre Herubel shared a valuable cheat sheet with 47 landing page tips. If you are building a new landing page check out the checklist section with 13 must-haves so you don’t forget anything https://lnkd.in/eBTTWnAD

Don’t announce price increases like Spotify. Announce how ChatGPT would do it. A clever post by Jeff Su. https://lnkd.in/eYrtTvb8

What if prospects don’t want to talk to sales but they don’t want to try the free trial? Jason Oakley is saying that interactive demos are the solution. https://lnkd.in/eMfnWrEv)

Cisco is training all their employees how to be Linkedin influencers. And your company should do the same. I am sure this is the right answer to the oversaturation of content out there for all B2B companies. Thanks Jacob Warren 🤖 for sharing. https://lnkd.in/eCVEGqnG

Here's what Gaetano Nino DiNardi 🇺🇦 found out when he actually tested their messaging. A lot of stuff that gives sense to me; users want to see the “how” behind the claims, they want to see the product, they don’t believe the claims companies make, they are skeptical about the testimonials on the website https://lnkd.in/epmsDp5j

When doing launches, do you always have a go/no-go session? Shared by Richard King from Jordana Mozer's talk, the video explains why you should, even if you decide on the go. If the product is not fully ready, it helps the executive team to understand the risks and limitations https://lnkd.in/eA9XWmV6

If you are preparing for a job interview as a PM this is a great resource. Here are the top questions with top answers shared by Aakash Gupta https://lnkd.in/efZwrycY

Here are 6 clever ways to easily get customer feedback shared by Andrei Țiț: support chat, user reviews, surveys, social media, email marketing, community. https://lnkd.in/eptWemAs

Pierre Herubel shared this simple cheat sheet to get you first 100 customers in 90 days. I like his 4 main objectives: https://lnkd.in/eXkwfKmU

Leah Tharin offers a 40 minute free introduction crash course into PLG https://lnkd.in/eEZMyBe6

Robert Kaminski 🎯 uses a simple but powerful framework to review hashtag#startup positioning. Now, with the help of the framework, he explained how different startups have differentiated their products. https://lnkd.in/eFMF98AJ

Jason Oakley has a point that when working on your messaging, it's easy to focus efforts on the website and written content, while there are salespeople talking to people, sending emails, and interacting on Linkedin. So just a reminder, sales is also where messaging happens. https://lnkd.in/eded4N95

Yi Lin Pei shared an overview of her PMM hiring process. So how to get the upper hand when looking for a job? Contact a manager on Linkedin, do homework on the company and show great communication, system-level thinking, and thoroughness. https://lnkd.in/eUMYs5Fr

How Notion managed to grow from 100k to 1+ million users? It was due to user feedback loops, focus on UX/UI, Word-of-Mouth, educational content, and more. Shared by Emma Yagmurova https://lnkd.in/eC_u6MKF

Do you rewatch user sessions as they use your tool? Aatir Abdul Rauf shared a cheatsheet to do it efficiently. https://lnkd.in/ew87Vr_Y

There are so many AI startups now that their market overview now took a form of an AI circle! Shared by Anna C Mallon ⚡⚡⚡. https://lnkd.in/eUAUiA-C

Kyle Poyar shared how to increase prices the right way while getting more revenue coming in right away. https://lnkd.in/e7eCwEyb

Vitaly Friedman shared an ebook on how to manage stakeholders the right way. https://lnkd.in/e5JyBBJu

Do you have a portfolio as a PMM? Henry Wang is saying not only designers should have it. He shared how he built his. https://lnkd.in/eY5_V7C7

Aakash Gupta shared 10 frameworks for product managers he finds most valuable. I love the simplicity of all of these. https://lnkd.in/emgTeM79

Gauthier Gallin shared his super useful LinkedIn ad strategy cheatsheet. Have a look at what types of content types and objectives work per a funnel phase: awareness, consideration, conversion. https://lnkd.in/eYDpwtJN

Hannah McGrath shared this super valuable product and PLG report done on 1000+ product respondents with a lot of benchmarks. https://lnkd.in/eGRYzemH

What about trying out some AI chatbots? Anna Horoneskul picked her top ones. https://lnkd.in/eUT6er7m

Chase Dimond recommends using "broken sentences" in your copy. It's easier to read.

Peter Yang shared that Spotify deleted 12,000 meetings this year. He pointed out: "A meeting is a bug that some other process didn't work out." https://lnkd.in/eSfiniej

Yi Lin Pei knows how critical it is to pick your next job based on your future manager. She shared how to find the right one. It's about asking the right questions at the job interview, asking their team members about them, and doing due diligence by asking their past colleagues. https://lnkd.in/enTK_ZyC

Hila Segal shared six ways to help you grow your PMM career. Some are: get very close to $$$ revenue, work for a hashtag#startup , manage x-functional projects. https://lnkd.in/eVNYaDQM

ChatGPT can now do for you what a data scientist would. Aakash Gupta shared 15 ways how you can use it. https://lnkd.in/e5HNTXQ3

Javier Rincon is recommending that you don't target the Early Majority with your early product because they expect a more complete product. Instead, go after Early Adopters. https://lnkd.in/e4ASg8VD

Pierre Herubel shared three stages of growth with the most important activities for each. https://lnkd.in/eBMWZfJe I also found his 99 growth tips super useful. https://lnkd.in/eSjnFMhQ

Don't fall into the PLG trap. Mark Roberge stated that PLG companies are 5–10% less profitable than public SLG companies and that PLG companies stall at a $5B valuation or less, while others break out to $20B or more. https://lnkd.in/etDWhRpC

Emilia Korczynska interviewed dozens of PMMs. She noticed that the ones who were laid off were from sales-led companies, and their role wasn't directly tied to any metric they would have sole responsibility for. https://lnkd.in/ez4KeunP

Ankit Shukla shared his favourite 2000 words guide on Jobs to Be Done https://lnkd.in/eQ_WrzKB

Does your UI design work for people with dyslexia? Read through this and surprise your UI/UX designer with how smart you are. Shared by Vitaly Friedman https://lnkd.in/eg4sRjNk

GTM motion shouldn't be led by Sales & Marketing. It's company-wide, as shared by Gab Bujold https://lnkd.in/eyuCrNxX

Use proxy storytelling with your business. Tell not your own stories, but stories of your customers. Shared by Marc Eric Wallner ✌️https://lnkd.in/e3ct9S8z

Start the onboarding process right on the website even before asking for email, just like Drift does. Shared by Andrew Capland. It will likely become a standard soon https://lnkd.in/eV5txNwT

How to start using AI as a PMM? Jess Petrella shared a cheatsheet https://lnkd.in/e6iZD5eh

Aatir Abdul Rauf shared an extensive competitor research cheatsheet https://lnkd.in/eX34teT2

Maxim Poulsen explained how closed loop works to attract customers with Product-Led Growth like Loom https://lnkd.in/eCtSMWjy He also shared this campaign that proves B2B can be fun https://lnkd.in/eU6sdgGu

How to turn your app users into paid users? Overwhelm them with entry points like Duolingo, as recommended by Rosie Hoggmascall 🐝 https://lnkd.in/eZMpEPD9

Should PMM sit in product or marketing? It depends on 2 factors based on Yi Lin Pei https://lnkd.in/epNpaP-C

Jason Oakley shared 4 ways on how to be able to say No https://lnkd.in/eZqS3hP3

Pierre Herubel shared 20 marketing tactics based on 2 criteria: investment needs and time needed to get significant results https://lnkd.in/e6d7hSGG

Lashay J. Lewis shared her 11 step process to write great content https://lnkd.in/eg7_w4hk

What are 5 biggest mistakes of a CMOs which deserve them to be replaced? David Fallarme shared: https://lnkd.in/e3uRdpj5

Mary Keough shared which 3 main KPIs she reports to her CEO: https://lnkd.in/eeJdVkJP

Leah Tharin explained how it really was with Airbnb “removing” the PM function: https://lnkd.in/e9edbnVB

Aakash Gupta published a new book: The Ultimate Guide to Getting a PM Job https://lnkd.in/erMif_cT

Andy Pearson, VP of Creative at Liquid Death shared how they made hate comments shared about their brand into a 90’s vinyl. I wish B2B companies had just 0.1% more of creativity and POV like Liquid Death. https://lnkd.in/e_PR6nxZ

How to fix your product launch? Andrew Hatfield shared 6 reasons launches are not successful: https://lnkd.in/em4y6vpP

Tamara Grominsky has 5 last spots to join her secret society of product marketers: https://lnkd.in/eKYXfBmP

Nathan Baugh shared 22 rules of storytelling by Pixar https://lnkd.in/esYdXTcR

I appeared on a podcast Inside the Product Marketing Mind where I talk about Visual Storytelling: https://lnkd.in/eVaacxVh Thanks for linking the post and listening :)

Kyle Asay suggests that instead of just sharing case studies, you should tell them as stories https://lnkd.in/e_38zh3k

Hila Segal shared valuable tips for new PMMs and beyond https://lnkd.in/eVKfKpd6

Aatir Abdul Rauf shared 8 dimensions of a successful PMM.

Gab Bujold has a simple trick to quickly fix your homepage messaging https://lnkd.in/eXHnUSD4

Joshua Fryszer explains why you shouldn't niche down too early https://lnkd.in/eihmhHHc

Yi Lin Pei explains how to answer the top interview question for PMMs: "Tell me about a time when you launched a product." https://lnkd.in/edR4Webq

Ken Oestreich shared a list to quickly find out if you don't have a Product Marketing Fit https://lnkd.in/eiWRPPiJ

Jess Petrella Jess Petrella has created a free mini course on how to use Notion AI for Product Marketing https://lnkd.in/egjbJp3a

Jason Oakley has started a coaching program, offering a unique chance to grow as a PMM https://lnkd.in/e8y6NHV4

Even Elon Musk commented under top software products of each year from 1977 by Aakash Gupta https://lnkd.in/eixzqZeX

Here's a very useful sales cheatsheet shared by Anton Dobrzhanskiy https://lnkd.in/eKMKyr-8

How to know you have a Product Market Fit? Learn from this short video: https://lnkd.in/erCK4xcd

Emma Stratton 👊 advises you to resist adding "one more thing", when deciding on adding more benefits to your messaging. https://lnkd.in/e3cDxQnz

Emily Kramer wants to retire the term MQL because Marketing and Sales should finally start working together. https://lnkd.in/eYPRfEDt

Do your content marketers talk to customers? Brendan Hufford says they should. https://lnkd.in/e3_VBixX

Gab Bujold has shared a useful list of things most startups need to improve. Basically this is a to do list for a product marketer in a startup. https://lnkd.in/ewiinzsr

Jason Oakley is recommending 10 ways to differentiate other than with your product. https://lnkd.in/emXRw-ve

What is your Positioning Anchor? Anthony Pierri 🎸 is explaining why you need to have it. https://lnkd.in/ekTz_jUB

So many companies get category creation wrong. April Dunford has clarified why Apple have done it right with their "Spatial Computing" category. https://lnkd.in/eU398VB2

How to implement visual storytelling? Hold something real in your bare hands like Richard Branson (not tagging him 😂) https://lnkd.in/eyCmdR5p

Henry Wang explained the practical basics of a go-to-market strategy https://lnkd.in/ePC_jhw2

How to keep people interested after the hook? Neal O'Grady 🍉 talks about the power of the curiosity gap. https://lnkd.in/eib4V6B2

This simple narrative framework of talking about pain points, then features, only after that benefits, seems quite useful - shared by Lashay J. Lewis https://lnkd.in/eQeyab-D

Step by step, niche by niche - that's how you access big markets, as advised by Anthony Pierri 🎸 https://lnkd.in/ep3ryPgG

Do you want to get into product marketing or grow your career? Yi Lin Pei is the best person to listen to https://lnkd.in/e9KYchKw

Are you a product marketer? Do product marketing on yourself as explained by Gab Bujold and Eric Holland https://lnkd.in/eTidwyGk

Want to improve your writing? Read these 5 books recommended by Nathan Baugh https://lnkd.in/ekXNe4kU

If you are working on your homepage, don’t clutter your homepage with every persona and use case. Pick the main one and place the rest on other pages - from Anthony Pierri 🎸 https://lnkd.in/ecpmdPd4

Misho Zghuladze re-shared this information-packed framework for scaling B2B startups https://lnkd.in/eeDjFXpM

When doing your next customer research get inspired by these 10 areas recommended by Yi Lin Pei https://lnkd.in/e7SquN_q

Are you pressured more and more to drive revenue? Andrew Hatfield shares 4 clear areas you should focus on https://lnkd.in/eZDy9icy

Check out these 5 easy-to-apply storytelling tips by Tyler Fyfe https://lnkd.in/eVhgQyKq

What growth hacking product tools to build? Get inspired by free tools created by Adobe lately, as shared by Ramli John https://lnkd.in/e7HeAT7H

Should you focus on acquisition, retention, or monetization? That depends on the growth stage you are in - as explained by Leah Tharin https://lnkd.in/ebuuNrEB

Here are the top Product Market Fit myths shared by Ken Oestreich He hit the nail... Do you agree? https://lnkd.in/efRWSBT9

Henry Wang made this free Product Marketing quiz to test yourself. I got 8 of 10… it could be worse :) https://lnkd.in/ei3-Bu3g

Anthony Pierri 🎸 is telling you your website sucks https://lnkd.in/egWhWiMn

Brendan Hufford invites marketers to join his marketing community https://lnkd.in/ewu2ka_7

George Avetisov launched a beta of an AI-based tool to track competitors 1up ai (the url is 1up dot ai)

Yi Lin Pei shared her 10 career lessons. I cannot even pick one to highlight... all resonate with me https://lnkd.in/eqWdFXQt

Fred Melanson shared this super useful messaging checklist https://lnkd.in/eN2GXwMj

Robert Kaminski 🎯 proposed to use this matrix of use case and persona for building product messaging. I find this exercise so critical. I’ve seen early startups with a lot of benefits and features, but if they have many personas, they don’t know which ones matter to whom when talking to different people. https://lnkd.in/ejyJt52N

Launching something new? Print this pocket guide with key Y Combinator tips, and keep it in your pocket. https://lnkd.in/e9DrWeAX

Here's a 4-step framework for PLG messaging from Anthony Pierri 🎸 https://lnkd.in/e2mF2QYr

Ken Oestreich is organizing a webinar to explain how to achieve Product Market Fit. https://lnkd.in/eEUWMtif

How to create new awesome things when you don’t have time? Deliver quick wins and work simultaneously on the long-term and strategy, what Harvey Lee calls ‘Eat’ and ‘Dream’. https://lnkd.in/ebiBCSJh

I totally agree with Kyle Poyar when he says: “Stop saying time savings is our value proposition.” There’s no differentiation, no urgency, no pricing power. All of those are the things you need to sell during a recession. https://lnkd.in/e9TvWzbF

Jess Petrella launched an AI tool made especially for Product Marketers. 1000 have tried it already. Maybe you should too. https://lnkd.in/eEPz8_De

Eugene Segal shared some hashtag#podcasts great for PMMs. I need to check them out some are new to me as well https://lnkd.in/eWGNeDvf

Anthony Pierri 🎸 is on a mission against taglines in B2B https://lnkd.in/ekBCJAb3

Ezzedine Cherif shared valuable hashtag#startup advice from YCombinator https://lnkd.in/e3X9ppvY The most important one: Launch your product right away -> don't get obsessed with research and start testing the real market.

“And then what happened?” Those, he says, should be the first words a reader says if your story is stopped at any point. Nathan Baugh shared this awesome tip for more engaging hashtag#storytelling https://lnkd.in/ernJ3NKW

TAM is way too wide for targeting, and now ICP is too wide as well… according to Benjamin Alliguié it’s the ‘in-market’ most hashtag#B2B companies should focus on. They should target accounts who are actually looking for a solution - by collecting and scoring intent signals https://lnkd.in/e4eQwEvJ

Can you pass a beginner hashtag#ProductManagement test shared by Paweł Huryn 🇺🇦 ? I got 18 out of 20 right. Not bad https://lnkd.in/esacF3xr

Yi Lin Pei explained in a cheatsheet what to do as a PMM the first 30 days (listen and share your learning), 90 days (execute on quick wins), and after https://lnkd.in/ehGchdci