Deliverable
Stage
Stage 1 – Strategize
Count7
Stage
Stage 2 – Plan
Count28
1
Release Readiness Meeting
2
Launch Crew Kick-off
3
Feature Review and Classification
4
Review Release Prioritization
5
Build Just the Facts
6
Package Majors for Next Launch Event
7
Stage 1 Vote
8
Schedule Launch Date
9
Draft Launch Narrative
10
Brief Partners with Walking Deck and/or Newsletter
11
Define Launch-Specific Content Requirements
12
Develop Advertising Plan
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Deliverable Description
DRI
Status
Start Date
Complete Date
Notes
Stage
Review the Product Roadmap and identify potential Minor and Major features.
Product Marketing
Complete
Introduce high-level launch approach and goals to launch crew
Product Marketing
Complete
Review the proposed Minor/Major features and classify using the Prioritization Matrix.
Product Marketing
Complete
Review the Prioritization Matrix with Extended Crew.
Product Marketing
Complete
Build Just the Facts presentations for all Major and select Minor features.
Product Marketing
Complete
Identify the features to package into the Launch and assign initial Themes.
Product Marketing
Complete
Review Prioritization Matrix with GTM LT - Hold formal Go/No Go Vote.
Product Marketing
Complete
Schedule the date of the launch event.
Product Marketing
Complete
Draft a launch theme based on Highspot positioning and messaging, related to features.
Social & Brand
Complete
Provide a heads-up to key partners with elements of the high-level presentation.
Partner Marketing
Complete
Identify requirements for launch-specific content and collateral.
Product Marketing
Complete
Identify an advertising plan for the launch event(s).
Demand Generation
Complete
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