Launch Checklist - Spring 2022
Feature Tiers
Release Checklist - [M/N/O/P] Release
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Deliverable
Stage
Stage 1 – Strategize
Count
7
1
Release Readiness Meeting
2
Launch Crew Kick-off
3
Feature Review and Classification
4
Review Release Prioritization
5
Build Just the Facts
6
Package Majors for Next Launch Event
7
Stage 1 Vote
8
Schedule Launch Date
9
Draft Launch Narrative
10
Brief Partners with Walking Deck and/or Newsletter
11
Define Launch-Specific Content Requirements
12
Develop Advertising Plan
13
Stage 2 Vote
14
Validate Launch Narrative
15
Develop Learning and Enablement Plans
16
Define Critical Success Factors and KPIs
17
Review Positioning & Messaging
18
Determine Launch Scope
19
Develop Public Relations Plan
20
Final Launch Date Verification
21
Validate Release Timing with Launch
22
Review Segmentation and Targeting
23
Develop Analyst Relations Plan
24
Build Discover Webcast Plan
25
Open Registration for Discover
26
Develop Events Plan
27
Develop Content Marketing Plan
28
Develop Social Media Plan
29
Build Demand Gen Plan for Discover
30
Launch Content Publish/Promo Plan
31
Identify Ideal Customer Stories & Speakers
32
Create High-Level External Presentation
33
Brief Services with Walking Deck
34
Brief Customer Advisory Board with Walking Deck
35
Brief Sales with Walking Deck
36
Create Launch-Specific Customer Comms
37
Create Launch-Specific Sales Content
38
Finalize Services Presentation
39
Finalize Launch-Specific Customer Comms
40
Finalize Launch-Specific Customer Overview Deck Slides
41
Finalize Partner Presentation
42
Create Launch-Specific Customer Overview Deck Slides
43
Finalize Launch-Specific Web Content
44
Finalize Launch Presentation(s)
45
Create Press Release
46
Finalize (Sales) System Changes
47
Finalize Launch-Specific Sales Content
48
Create/Update Launch-Specific Web Content
49
Stage 3 Vote
50
Stage and Test Web Site
51
Brief Customers
52
Brief Analysts
53
Brief Press and Influencers
54
Brief Partners
55
Execute the Launch Programs
56
Go Live With Website
57
Send Customer Communications
58
Crew Post-Mortem Exercise
59
Execute Launch Certification
60
Review Results
Stage
Stage 2 – Plan
Count
28
Stage
Stage 3 – Create
Count
14
Stage
Stage 4 – Communicate
Count
8
Stage
Stage 5 – Measure Results
Count
3
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Deliverable Description
DRI
Status
Start Date
Complete Date
Notes
Stage
Summary
Summary
Summary
Summary
Summary
Summary
Summary
Review the Product Roadmap and identify potential Minor and Major features.
Product Marketing
Complete
12/14/2021
3/7/2022
Stage 1 – Strategize
Introduce high-level launch approach and goals to launch crew
Product Marketing
Complete
3/7/2022
3/7/2022
Kicked off with EMEA team March 9 and 17
Stage 1 – Strategize
Review the proposed Minor/Major features and classify using the Prioritization Matrix.
Product Marketing
Complete
12/13/2021
3/18/2022
Stage 1 – Strategize
Review the Prioritization Matrix with Extended Crew.
Product Marketing
Complete
3/21/2022
3/25/2022
Stage 1 – Strategize
Build Just the Facts presentations for all Major and select Minor features.
Product Marketing
Complete
2/7/2022
3/31/2022
See available Just the Facts linked in Feature Tiers
Stage 1 – Strategize
Identify the features to package into the Launch and assign initial Themes.
Product Marketing
Complete
3/28/2022
4/1/2022
Stage 1 – Strategize
Review Prioritization Matrix with GTM LT - Hold formal Go/No Go Vote.
Product Marketing
Complete
4/4/2022
4/4/2022
Finalizing themes (Product Themes vs. ETCA)
Stage 1 – Strategize
Schedule the date of the launch event.
Product Marketing
Complete
2/14/2022
4/15/2022
Stage 2 – Plan
Draft a launch theme based on Highspot positioning and messaging, related to features.
Social & Brand
Complete
4/5/2022
4/15/2022
Stage 2 – Plan
Provide a heads-up to key partners with elements of the high-level presentation.
Partner Marketing
Complete
4/25/2022
4/25/2022
Kristine
Stage 2 – Plan
Identify requirements for launch-specific content and collateral.
Product Marketing
Complete
3/14/2022
4/25/2022
Stage 2 – Plan
Identify an advertising plan for the launch event(s).
Demand Generation
Complete
4/13/2022
4/25/2022
Kristine
Stage 2 – Plan
Assess the progress of all Stage 2 deliverables.
Product Marketing
Complete
4/25/2022
4/25/2022
Stage 2 – Plan
Validate launch theme with external audiences.
Product Marketing
Complete
4/11/2022
4/25/2022
Stage 2 – Plan
Develop a plan to certify the sales teams on the launch.
Revenue Learning & Development
Complete
4/13/2022
4/25/2022
Roman, Annie (L&D), Amy, Nick (Enablement)
Stage 2 – Plan
Determine the success criteria of the launch event.
Product Marketing
Complete
2/14/2022
4/25/2022
Stage 2 – Plan
Review Conversation Masters to determine if the messaging changes.
Product Marketing
Complete
4/5/2022
4/25/2022
Stage 2 – Plan
Determine the communications, events and programs to support the launch.
Product Marketing
Complete
4/5/2022
4/25/2022
Stage 2 – Plan
Develop plan to brief key members of the press.
Public Relations
Complete
4/13/2022
4/25/2022
Kristine
Stage 2 – Plan
Finalize the Launch Date.
Product Marketing
Complete
4/18/2022
4/25/2022
Stage 2 – Plan
Ensure the launch is still on track and adjust as needed.
Product Management
Complete
4/18/2022
4/25/2022
Stage 2 – Plan
Review the segmentation and targeting strategy.
Product Marketing
Complete
4/5/2022
4/25/2022
Stage 2 – Plan
Develop plan to brief key analysts and influencers.
Analyst Relations
Complete
4/13/2022
4/25/2022
Kristine
Stage 2 – Plan
Product Marketing
Complete
4/13/2022
4/25/2022
Stage 2 – Plan
Go-live for the page on our Spark Community
Community Marketing
Complete
4/25/2022
4/25/2022
Stage 2 – Plan
Develop plan to support messaging via field events.
Highspot Events
Complete
4/13/2022
4/25/2022
Kristine
Stage 2 – Plan
Identify content plan to support launch event(s), including SEF, blog posts, etc.
Content Marketing
Complete
4/13/2022
4/25/2022
Kristine
Stage 2 – Plan
Identify a social media plan for the launch event(s).
Social & Brand
Complete
4/13/2022
4/25/2022
Kristine
Stage 2 – Plan
Draft a Demand Gen plan for the Highspot Discover Webcast
Community Marketing
Complete
4/11/2022
4/25/2022
Kiersten
Stage 2 – Plan
Build plan to publish customer-facing launch content and promote on community pages
Community Marketing
Complete
4/11/2022
4/25/2022
Kiersten
Stage 2 – Plan
Map out our customer story priorities as they align to our launch narrative.
Customer Marketing
Complete
4/13/2022
4/27/2022
Stage 2 – Plan
Create a Walking Deck for launch theme, packaged features and timing of launch events.
Product Marketing
Complete
4/13/2022
4/29/2022
Stage 2 – Plan
Provide a heads-up to services, with elements of the high-level presentation.
Services
Complete
4/25/2022
4/29/2022
Alex D
Stage 2 – Plan
Provide a heads-up to key customers, with elements of the high-level presentation.
Customer Marketing
Complete
4/25/2022
4/29/2022
Jacqui, Dan
Stage 2 – Plan
Provide a heads-up to the field, with elements of the high-level presentation.
Revenue Learning & Development
Complete
4/25/2022
4/29/2022
Nick M, Roman, Amy
Stage 2 – Plan
Community Marketing
Complete
4/26/2022
5/19/2022
Stage 3 – Create
Product Marketing
Complete
4/26/2022
5/19/2022
Stage 3 – Create
Services
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Community Marketing
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Product Marketing
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Partner Marketing
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Product Marketing
Complete
4/26/2022
5/19/2022
Stage 3 – Create
Demand Generation
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Product Marketing
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Public Relations
Complete
4/26/2022
5/19/2022
Stage 3 – Create
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Product Marketing
Complete
5/9/2022
5/19/2022
Stage 3 – Create
Product Marketing
Complete
4/26/2022
5/19/2022
Stage 3 – Create
Assess the progress of all Stage 4 deliverables.
Product Marketing
Complete
5/23/2022
5/23/2022
Stage 3 – Create
Ensure all web content has been staged and tested.
Demand Generation
Complete
5/24/2022
5/30/2022
Stage 4 – Communicate
Brief CAB and Marquee Customers
Customer Marketing
Complete
5/24/2022
5/31/2022
Stage 4 – Communicate
Brief All Tier 1 and 2 Analysts
Analyst Relations
Complete
5/24/2022
5/31/2022
Stage 4 – Communicate
Brief Press and Key Influencers
Public Relations
Complete
5/24/2022
5/31/2022
Stage 4 – Communicate
Brief All Partners
Partner Marketing
Complete
5/24/2022
5/31/2022
Stage 4 – Communicate
Press Release crosses wire: 12:01 AM PT Highspot Discover Webcast airs: 10 AM PT
Community Marketing
Complete
6/1/2022
6/1/2022
Stage 4 – Communicate
Move the website from stage to production.
Demand Generation
Complete
6/1/2022
6/1/2022
Stage 4 – Communicate
Send customer communications through each channel.
Customer Marketing
Complete
6/1/2022
6/30/2022
Stage 4 – Communicate
Gain feedback on wins/growth opportunities.
Product Marketing
Complete
6/6/2022
6/6/2022
Stage 5 – Measure Results
Execute Launch Certification Plans for all Go-to-Market Teams
Revenue Enablement
Complete
6/21/2022
6/23/2022
Stage 5 – Measure Results
Document lessons learned for next launch.
Product Marketing
Complete
6/13/2022
6/30/2022
Stage 5 – Measure Results
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60 records
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Extensions
Alert
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Brief Partners with Walking Deck and/or Newsletter
Loaded
Deliverable
Brief Partners with Walking Deck and/or Newsletter
@
{name}
Deliverable Description
Provide a heads-up to key partners with elements of the high-level presentation.
@
{name}
DRI
Partner Marketing
Status
Complete
Start Date
4/25/2022
Complete Date
4/25/2022
Notes
Kristine
Stage
Stage 2 – Plan
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