Launch Checklist - Spring 2022
Feature Tiers
Release Checklist - [M/N/O/P] Release
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Deliverable
1
Release Readiness Meeting
2
Feature Review and Classification
3
Review Release Prioritization
4
Map Features to Tiered Workstreams
5
Complete Stage 1
6
Review Pricing and Packaging
7
Define Critical Success Factors and KPIs
8
Review Segmentation and Targeting
9
Review Positioning & Messaging
10
Draft the Feature Description
11
Define NexusPath Requirements
12
Define Operational Readiness Requirements
13
Draft the Just the Facts Deck
14
Draft Customer Communications Plan
15
Complete Stage 2
16
Review Release Target Date
17
Develop Briefing Deck
18
Brief Marketing
19
Brief Enablement
20
Brief Services
21
Finalize Pricing
22
Evaluate Content Requirements
23
Develop a Learning and Enablement Plan
24
Develop Sales Operations Plan
25
Finalize Test Environment Plan
26
Finalize Operational Readiness Plan
27
Finalize Release Date
28
Complete Stage 3
29
Create/Update Contract Templates & Licensing Agreements
30
Create Customer Comms
31
Create/Update Web Content
32
Create/Update Sales Content
33
Create/Update Customer Overview Deck
34
Update Just the Facts Decks
35
Create/Update Demo Scripts
36
Create/Update DecisionLink Models
37
Finalize Contract Templates & Licensing Agreements
38
Finalize Customer Comms
39
Finalize Web Content
40
Finalize Sales Content
41
Finalize Customer Overview Deck
42
Finalize Just the Facts Decks
43
Finalize Demo Scripts
44
Finalize DecisionLink Models
45
Finalize (Sales) System Changes
46
Complete Stage 4
47
Train Marketing
48
Train Sales Engineering
49
Train Services
50
Execute the Release
51
Send Customer Communications
52
Enable Sales
53
Review Results
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Deliverable Description
Status
Start Date
Complete
Complete Date
Notes
Stage
Launch Phase
DRI
Approver
Reviwer
Review the Product Roadmap and identify potential Minor and Major features.
Complete
Stage 1
Strategize
Product Marketing
Product Marketing
Product Marketing
Complete the proposed Minor/Major features and classify using the Prioritization Matrix.
In Progress
Stage 1
Strategize
Product Marketing
Product Marketing
Product Marketing
Review the Prioritization Matrix with Extended Crew.
Stage 1
Strategize
Assign all High Minors and Majors to the PNC Crew.
Stage 1
Strategize
Review Prioritization Matrix with GTM LT - Hold formal Go/No Go Vote.
Stage 1
Strategize
Review Pricing Plans based on potential value realization and market positioning.
Stage 2
Plan
Develop intended goals and objectives of each feature.
Stage 2
Plan
Review the segmentation and targeting strategy.
Stage 2
Plan
Review Conversation Masters to determine if the messaging changes.
Stage 2
Plan
Document the Is - Does - Means of each feature, with quantified business outcomes.
Stage 2
Plan
Ensure the demo environments support internal training and analyst briefings.
Stage 2
Plan
Determine the infrastructure impact in the event releases take off as expected.
Stage 2
Plan
Draft a Just the Facts Presentation for each feature in the release.
Stage 2
Plan
Draft the Customer Comms across all channels.
Stage 2
Plan
Assess progress of all Stage 2 deliverables.
Stage 2
Plan
Ensure the release is still on track as scheduled.
Stage 3
Plan
Develop a Release Briefing Deck for internal audiences.
Stage 3
Plan
Brief Marketing Teams on upcoming release with high-level presentation.
Stage 3
Plan
Provide a heads-up to key partners with elements of the high-level presentation.
Stage 3
Plan
Provide a heads-up to key customers, with elements of the high-level presentation.
Stage 3
Plan
Make any changes needed to pricing based on internal and external discussions.
Stage 3
Plan
Identify requirements for any external-facing content and collateral.
Stage 3
Plan
Develop a plan to enable sales teams.
Stage 3
Plan
Develop a plan to ensure Revenue Ops and Analytics are updated accordingly.
Stage 3
Plan
Finalize Test Environment Plan to ensure features are available as scheduled.
Stage 3
Plan
Finalize Operational Readiness Plan.
Stage 3
Plan
Ensure the release date is still on track as planned.
Stage 3
Plan
Assess progress of all Stage 3 deliverables.
Stage 3
Plan
Review contract templates and licensing agreements.
Stage 4
Create
Create the customer comms for the release for all channels.
Stage 4
Create
Create/Update Highsopt.com copy if/as needed.
Stage 4
Create
Create/Update Customer-Facing Content if/as needed.
Stage 4
Create
Update the Customer Overview Deck if/as needed.
Stage 4
Create
Update the Just the Facts Decks to if/as needed.
Stage 4
Create
Create/Update Demo Scripts if/as needed.
Stage 4
Create
Create/Update DecisionLink Models if/as needed.
Stage 4
Create
Finalize any necessary changes to contracts and licensing agreements.
Stage 4
Create
Review and finalize customer communications.
Stage 4
Create
Review and finalize changes/updated to Highspot.com
Stage 4
Create
Review and finalize sales content.
Stage 4
Create
Review and finalize Customer Overview Deck updates.
Stage 4
Create
Review and finalize Just the Facts Decks.
Stage 4
Create
Review and Finalize Demo Scripts.
Stage 4
Create
Review and Finalize DecisionLink Models.
Stage 4
Create
Finalize all required Sales System Changes.
Stage 4
Create
Final review before the release; raise and issues and ensure that there is a plan to address.
Stage 4
Create
Train Marketing on the features in the release.
Stage 5
Communicate
Train Sales Engineering on the features in the release.
Stage 5
Communicate
Train Services on the issues related to configuration and implementation.
Stage 5
Communicate
Go Live in Production!
Stage 5
Communicate
Send customer communications through each channel.
Stage 5
Communicate
Execute the Enablement Plan
Stage 6
Communicate
Document lessons learned for next release cycle.
Stage 6
Communicate
53 records
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