Deliverable
1
Release Readiness Meeting
2
Feature Review and Classification
3
Review Release Prioritization
4
Package Majors for Next Launch Event
5
Stage 1 Vote
6
Schedule Launch Date
7
Define Critical Success Factors and KPIs
8
Review Segmentation and Targeting
9
Review Positioning & Messaging
10
Draft Launch Narrative
11
Validate Launch Narrative
12
Determine Launch Scope
13
Create High-Level External Presentation
14
Create Customer Communications Plan
15
Complete Stage 2
16
Review Launch Target Date
17
Brief Sales with Walking Deck
18
Brief Partners with Walking Deck
19
Brief Customer Advisory Board with Walking Deck
20
Brief Services with Walking Deck
21
Develop Learning and Enablement Plans
22
Define Launch-Specific Content Requirements
23
Develop Advertising Plan
24
Develop Analyst Relations Plan
25
Develop Public Relations Plan
26
Finalize Launch Date
27
Complete Stage 3
28
Create Launch-Specific Customer Comms
29
Create/Update Launch-Specific Web Content
30
Create Launch-Specific Sales Content
31
Create Launch-Specific Customer Overview Deck Slides
32
Create Press Release
33
Finalize Launch-Specific Customer Comms
34
Finalize Launch-Specific Web Content
35
Finalize Launch-Specific Sales Content
36
Finalize Launch-Specific Customer Overview Deck Slides
37
Finalize (Sales) System Changes
38
Finalize Partner Presentation
39
Finalize Services Presentation
40
Finalize Launch Presentation(s)
41
Complete Stage 4
42
Brief Analysts
43
Brief Partners
44
Brief Customers
45
Brief Press and Influencers
46
Execute Launch Certification
47
Stage and Test Web Site
48
Execute the Launch Programs
49
Go Live With Website
50
Send Customer Communications
51
Review Results
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Deliverable Description
Status
Start Date
Complete Date
Notes
Complete
Stage
Launch Phase
DRI
Review the Product Roadmap and identify potential Minor and Major features.
Stage 1
Strategize
Review the proposed Minor/Major features and classify using the Prioritization Matrix.
Stage 1
Strategize
Review the Prioritization Matrix with Extended Crew.
Stage 1
Strategize
Identify the features to package into the Launch.
Stage 1
Strategize
Review Prioritization Matrix with GTM LT - Hold formal Go/No Go Vote.
Stage 1
Strategize
Schedule the date of the launch event.
Stage 2
Plan
Determine the success criteria of the launch event.
Stage 2
Plan
Review the segmentation and targeting strategy.
Stage 2
Plan
Review Conversation Masters to determine if the messaging changes.
Stage 2
Plan
Draft a launch theme based on Highspot positioning and messaging, related to features.
Stage 2
Plan
Validate launch theme with external audiences.
Stage 2
Plan
Determine the communications, events and programs to support the launch.
Stage 2
Plan
Create a Walking Deck for launch theme, packaged features and timing of launch events.
Stage 2
Plan
Draft a Customer Communications plan for the launch event(s).
Stage 2
Plan
Assess the progress of all Stage 2 deliverables.
Stage 2
Plan
Ensure the launch is still on track and adjust as needed.
Stage 3
Plan
Provide a heads-up to the field, with elements of the high-level presentation.
Stage 3
Plan
Provide a heads-up to key partners with elements of the high-level presentation.
Stage 3
Plan
Provide a heads-up to key customers, with elements of the high-level presentation.
Stage 3
Plan
Provide a heads-up to key customers, with elements of the high-level presentation.
Stage 3
Plan
Develop a plan to certify the sales teams on the launch.
Stage 3
Plan
Identify requirements for launch-specific content and collateral.
Stage 3
Plan
Identify an advertising plan for the launch event(s).
Stage 3
Plan
Develop plan to brief key analysts and influencers.
Stage 3
Plan
Develop plan to brief key members of the press.
Stage 3
Plan
Finalize the Launch Date.
Stage 3
Create
Assess the progress of all Stage 3 deliverables.
Stage 3
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Stage 4
Create
Assess the progress of all Stage 4 deliverables.
Stage 4
Create
Brief All Tier 1 and 2 Analysts
Stage 5
Communicate
Brief All Partners
Stage 5
Communicate
Brief CAB and Marquee Customers
Stage 5
Communicate
Brief Press and Key Influencers
Stage 5
Communicate
Execute Launch Certification Plans for all Go-to-Market Teams
Stage 5
Communicate
Ensure all web content has been staged and tested.
Stage 5
Communicate
Push the button!
Stage 5
Communicate
Move the website from stage to production.
Stage 5
Communicate
Send customer communications through each channel.
Stage 5
Communicate
Document lessons learned for next launch.
Stage 6
Communicate
51 records
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