Press Pitch
1
Blogger Review Campaign
2
PorchCam v2 Launch (Home security focus)
3
PorchCam v2 Launch (Technology focus)
4
The Future of Home Security
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Type
Lead
Targeted Release
Summary
Supporting Materials
Theme
Outreach Attempts
Targeted Contacts
Opportunistic
Jordan
12/9/2016
We're pushing a campaign to target high-value bloggers and other similar thought-leaders in the home/security space and get them to review our PorchCam project and share it with their respective audiences.
Complete Home Security
Blogger Review Campaign – Belinda Ng
Blogger Review Campaign – Nila Patel
Blogger Review Campaign – Terence Guerrero
Blogger Review Campaign – Farah Carmichael
Belinda Ng
Nila Patel
Terence Guerrero
Farah Carmichael
Launch
Madison
12/20/2016
For launch of PorchCam v2 to a home-focused audience: Talk about the new features (access on mobile devices, improved camera hardware, and the ability to connect with other devices in your home) but focus on how our new updates make it easier to keep a watch over your entire household wherever they are (inside, outside, moving around, etc.)
Complete Home Security
PorchCam v2 Launch (Home security focus) – Delilah Parrish
PorchCam v2 Launch (Home security focus) – Olivia Andrade
PorchCam v2 Launch (Home security focus) – Cora Mixon
PorchCam v2 Launch (Home security focus) – Belinda Ng
PorchCam v2 Launch (Home security focus) – Cora Mixon
PorchCam v2 Launch (Home security focus) – Delilah Parrish
Delilah Parrish
Olivia Andrade
Cora Mixon
Belinda Ng
Cora Mixon
Delilah Parrish
Launch
Madison
12/20/2016
We're releasing the next version of our PorchCam security camera, and we want to focus a pitch on home security. Talk about the new features (access on mobile devices, improved camera hardware, and the ability to connect with other devices in your home) and position our camera as the most forward home security device in the market because of its ability to connect with 1000s of devices using our new PorchCam Platform.
Internet of Things in the home
PorchCam v2 Launch (Technology focus) – Jasmin Qiu
PorchCam v2 Launch (Technology focus) – Miles Cruz
PorchCam v2 Launch (Technology focus) – Tiffany Fang
PorchCam v2 Launch (Technology focus) – Harrison Cardona
Jasmin Qiu
Miles Cruz
Tiffany Fang
Harrison Cardona
Thought Leadership
Harper
1/13/2017
Developing a pitch to publications focused on xxx
The future of home security
Complete Home Security
Internet of Things in the home
The Future of Home Security – Jasmin Qiu
The Future of Home Security – Reyona Harris
The Future of Home Security – Gunther Khuu
The Future of Home Security – Vinson Rodriguez
The Future of Home Security – Cora Mixon
The Future of Home Security – Andrea Colon
Jasmin Qiu
Reyona Harris
Gunther Khuu
Vinson Rodriguez
Cora Mixon
Andrea Colon
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