The objective of this first research project is to learn more about our users through a mixed-methods research framework that combines qualitative and quantitative research methods.
Participants
La Shonda Jones
Team
Om Suthar
Mitesh Shah
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First Research Project
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Project Name
First Research Project
Objective
The objective of this first research project is to learn more about our users through a mixed-methods research framework that combines qualitative and quantitative research methods.
Participants
La Shonda Jones
Organization
Fintech Startup
Status
Unrecruited
Date of Interview
Preferred Contact Method
Email
Email
LaShonda.Jones@email.com
Team
Om Suthar
Mitesh Shah
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Nuggets
Administering and managing multiple research projects in different phases across multiple projects is very challenging for a small team.
Insight
The current workflow for managing research projects is fragmented across multiple tools and draws focus away from the actual research.
Experience
Pain Point
Impact
Very High
Emotions
Perplexed
Inferior
Synthesizing user research into key insights that can finally be reported out to the team takes some heads-down time that's not always afforded if we don't schedule for it within two days of the interview.
Insight
Schedule heads-down time to synthesize research after interviews ahead of time.