If we make them fashionable and cool, people will get more excited about dust storms! Think Burning Man (you know, that weird festival from the beginning of the century).
Insights
Dust is major obstacle for Terrans adjusting to Martian lifestyle
Hypothesis: people miss Terran food because Martian food attempts to look like/taste like Terran food. If we make Martian food nothing like Terran food in texture, taste, or appearance, then members will be happier.
Insights
Comparisons between Terran/Martian foods evoke homesickness