Session Name
Events
Account-Based Marketing 101
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Events
Beyond Cookies: The Future of Data Strategy
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Events
Making TV Marketing Work for You
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Events
Transforming Marketing with Virtual and Augmented Reality
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1
ABM 101: Session I: Overview
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ABM 101: Session I: Finding the Right Accounts
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ABM 101: Session I: Optimizing Your Campaigns
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ABM 101: Session II: Overview
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ABM 101: Session II: Finding the Right Accounts
6
ABM 101: Session II: Optimizing Your Campaigns
7
Preparing for a Post-Cookie World
8
Getting Ahead of the Privacy Curve
9
The Comeback of First-Party Data
10
What Was TV Marketing, and What Is It Now?
11
Emerging Strategies in the Digital Age of Television
12
Roundtable: The Future of TV Marketing
13
A Marketer's Guide to VR & AR
14
VR: Telling Science Fiction from Science Fact
15
AR: Augmenting Your Existing Strategies
16
Roundtable: the Future of VR & AR
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Events
Start Time
End Time
Session Description
Speakers
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Account-Based Marketing 101
4/13/2020
9:30am
4/13/2020
11:00am

If you're completely new to ABM, this session is for you. We'll give you the rundown on the basics of ABM so that you can build an integrated strategy that fits your team's unique needs.

Berna Solorio
Account-Based Marketing 101
4/13/2020
11:30am
4/13/2020
12:30pm

The primary determinant of a successful ABM program is whether or not the marketing team is strategically selecting the correct accounts to pursue. In this session, we'll teach you how to pick the right accounts for your product, team, and style.

Berna Solorio
Liz Song
Account-Based Marketing 101
4/13/2020
1:30pm
4/13/2020
2:30pm

How can you tell if your ABM strategy is successful? With relentless testing and optimization. We'll share our tips and tricks for analyzing and optimizing your ABM strategy to ensure that you're getting the most out of your ABM programs.

Berna Solorio
Kraig Gerke
Account-Based Marketing 101
4/14/2020
9:30am
4/14/2020
11:00am

If you're completely new to ABM, this session is for you. We'll give you the rundown on the basics of ABM so that you can build an integrated strategy that fits your team's unique needs.

Trudie McCreary
Account-Based Marketing 101
4/14/2020
11:30am
4/14/2020
12:30pm

The primary determinant of a successful ABM program is whether or not the marketing team is strategically selecting the correct accounts to pursue. In this session, we'll teach you how to pick the right accounts for your product, team, and style.

Liz Song
Trudie McCreary
Account-Based Marketing 101
4/14/2020
1:30pm
4/14/2020
2:30pm

How can you tell if your ABM strategy is successful? With relentless testing and optimization. We'll share our tips and tricks for analyzing and optimizing your ABM strategy to ensure that you're getting the most out of your ABM programs.

Kraig Gerke
Trudie McCreary
Beyond Cookies: The Future of Data Strategy
4/23/2020
8:30am
4/23/2020
9:45am

The future of retargeting and cross-site tracking is in doubt, with the recent announcements from several browsers about blocking all third-party cookies by 2022. What does this mean for your marketing strategy?

Yetta Montag
Beyond Cookies: The Future of Data Strategy
4/23/2020
10:30am
4/23/2020
12:00pm

Increased consumer and regulatory demands regarding customer privacy and data transparency are already here. What is your company doing to prepare for the next GDPR?

Johnny Janey
Beyond Cookies: The Future of Data Strategy
4/23/2020
1:00pm
4/23/2020
1:45pm

As the sun sets on the golden age of third-party cookies, the companies that invested in a moat of high-quality first-party data are reaping the rewards. How can your team learn from these companies' successes?

Quyen Youssef
Making TV Marketing Work for You
4/16/2020
9:00am
4/16/2020
10:00am

This fascinating historical overview of television advertising traces how the sociocultural and technological developments of the 20th century influenced the development of television marketing. How has television marketing responded to global changes, and how will it continue to change?

Dewey Shenkel
Making TV Marketing Work for You
4/16/2020
10:15am
4/16/2020
11:30am

In 2009, Americans' TV-watching habits peaked, with the average household watching nearly nine hours a day. Since then, television has been in a losing battle for eyeballs with other forms of entertainment and news consumption—but that doesn't mean that television is irrelevant, by any means.

Natividad Balentine
Making TV Marketing Work for You
4/16/2020
12:15pm
4/16/2020
1:15pm

This roundtable will cover recent trends in the television industry, and what those trends mean for your advertising strategy. Topics will include:

Jeanna Snay
Dewey Shenkel
Natividad Balentine
Buffy Bellini
Transforming Marketing with Virtual and Augmented Reality
4/20/2020
10:00am
4/20/2020
11:15am

The reality is that your marketing team needs to start taking VR and AR seriously—but if you're not sure where to begin, let us get you up to speed on the latest in the field.

Marline Hutton
Transforming Marketing with Virtual and Augmented Reality
4/20/2020
1:00pm
4/20/2020
2:15pm

VR companies have promised that VR experiences can "open up new frontiers in human empathy," but does the evidence really back up this claim?

Jennifer Berlanga
Transforming Marketing with Virtual and Augmented Reality
4/21/2020
10:00am
4/21/2020
11:15am

AR—meaning augmented reality—is all about creating an interactive experience to enhance one's experience of the real world by adding additional context. So how can you augment your marketing experiences with the power of AR?

Drew Guidi
Transforming Marketing with Virtual and Augmented Reality
4/21/2020
1:00pm
4/21/2020
2:15pm

This roundtable will cover current VR & AR strategies for marketers, and speculate on where those strategies will ultimately lead the industry. Topics will include:

Sherita Agin
Ardelle Kear
Marline Hutton
Jennifer Berlanga
Drew Guidi
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