Name
Funnel
1. Awareness
Count4
1
2
3
4
5
6
7
8
9
10
11
12
Funnel
2. Interest
Count7
Funnel
2. Conversion
Count1
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Strategy
Tactic
Ensure Prospects Know We Exist
Blog to Drive Web Traffic
Ensure Prospects Know We Exist
SEO
Ensure Prospects Know We Exist
Ads
Ensure Prospects Know We Exist
Social Media
Prove We're Experts
White Papers
Prove We're Experts
Other Content Marketing (Videos, infographics, etc.)
Stay Top of Mind
Lead Generation
Stay Top of Mind
Lead Nurturing
Build Trust
Testimonials
Build Trust
Awards on website
Build Trust
Industry affiliation logos on website
Pass the Baton to Sales
Lead Scoring
12 records

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