The purpose of creating a customer profile is to get crystal
clear on who you are marketing to using all the details you have
begun to gather about them. You can also have more than one
ideal type of customer because sometimes your product or
service is a good fit for several different “types” of people, so
you’ll just need to create an avatar for each. That way, when you
go to write a blog post, email or sales page, (or even create a
new product), you’ll know exactly which customer profile(s) y