Idea Name
1
Implement retargeting
2
Create an online assessment
3
AB test homepage headlines
4
Find authors and sharers of relevant content
5
Run outbound email based on twitter influencer overlap
6
Run outbound email based on courses taken on linkedin recruiter courses
7
Borrow brand names for SEO / related products
8
Run ads for tangentially related terms
9
Run ads for relevant events
10
Run ads for relevant accreditations
11
Discover Buzzsumo candidates and authors
12
Find people with twitter following overlap
13
Find people that have taken growth course
14
Create newsletter with opt-in / automated selling system
15
Submit to directories
16
Run ads for the growth audit / growth assessment
17
Setup substack newsletter
18
industry specific landing page + linkedin ad for course
19
Gmail advertising
20
ABM Ads
21
Messaging Test
22
group influencer post
23
Airtable growth marketing template
24
Run ads for key terms
25
Run ads for comeptitor based keywords
26
Post to Indie Hackers
27
Answers Questions on Quora
Drag to adjust the number of frozen columns
Idea Submitted
Idea Submitted By
Idea Hypothesis
Idea Starred
31/10/2019
10:42am
Cedric Lowe
SEO traffic can sometimes be a vanity metric if you’re not converting it into lead flow. Here are some ways to convert blog visitors into leads: Pixel your blog visitors and retarget them with Facebook ads. Have the ads send visitors to landing pages that match whichever blog content category initially drew them to the site Most people use their personal email address on their Facebook/Instagram account. So if you're collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the corresponding Facebook profiles when creating custom targeting lists. Here are a few tricks around this: Enrichment: You can use People Data Labs to see if a personal email can be matched to the person’s business email. If you have a bigger budget, LiveRamp is another option. LinkedIn ads workaround: Unlike Facebook, LinkedIn users often have business emails attached to their account. So, you can directly target LinkedIn Ads to your business emails. Retargeting: If you can’t match emails, you can always retarget users. Pixel them in your app. We’ve found Facebook/Instagram retargeting paired with Criteo’s banner ad retargeting (not prospecting) to be a decent combo for maximizing retargeting exposure across the web. For all the above, you can experiment with the Lead Form Ad unit (available on LinkedIn and Facebook) as they sometimes provide a small reduction in CAC by reducing friction.
31/10/2019
10:41am
Sara Hull
Here are some ways to convert blog visitors into leads: Prompt blog readers with quizzes to help them identify the best product/plan for them. Then require their email address to see results. Follow up with drip emails. Free 30 second growth assessment
29/10/2019
1:53pm
Sara Hull
https://saashacker.co/saas-headline
17/10/2019
4:20pm
Simon Huffman
Buzzsumo to discover candidates who authored or shared articles from popular marketing blogs. Reaching out to people who wrote or shared articles from popular marketing blogs I’ll summarize and say this strategy was a GOLD MINE of qualified candidates. We finally found the “lake” with all of the fish we wanted to catch! We used BuzzSumo to find authors who wrote about growth and marketing. We used BuzzSumo to find people who shared content about growth and marketing. Hey NAME, I was reading Medium yesterday and stumbled upon your article - INSERT ARTICLE. Loved it. If you're open to new opportunities, we're hiring a growth marketer at HubSpot and you seem like a great fit. I can send the job description if you're interested? The second tactic was using BuzzSumo to find people who were sharing this content. If they are sharing, they are reading. If they are reading, they are learning. We want self-learners on our team, so this seemed obvious. I downloaded the CSV file results, removed the irrelevant accounts, and reached out via email or Twitter to those who shared this content. Hope to chat soon, Scott p.s. INSERT PERSONAL NOTE HERE
17/10/2019
4:20pm
Hazel Potts
Followerwonk to identify candidates who follow multiple growth marketing influencers. Using Followerwonk to identify candidates who are following multiple influencers on Twitter people that followed Brian Balfour, Casey Winters, Andy Johns, Rand Fishkin, Noah Kagan, and other growth marketing influencers on Twitter downloaded the CSV file and removed other influencers (ex. Hiten Shah) and business accounts (ex. Shareaholic). Afterwards, I highlighted the relevant accounts from my CSV file and sent them all canned Tweets: My hypothesis is Twitter is great for finding qualified candidates, but not great for communicating with them. Email may have been a better option in hindsight.
17/10/2019
4:19pm
Simon Huffman
LinkedIn Recruiter to find candidates who took marketing specific courses. Tradecraft, a popular growth marketing career development course in San Francisco, as a “badge” on their LinkedIn profiles. This inspired the idea to use LinkedIn Recruiter to find people who had taken Tradecraft. Once I had a list of profiles, I used Hunter.io to find their email addresses. I then sent a repeatable email template using HubSpot’s free email template tool. https://www.reforge.com/blog/how-hubspot-hires-growth-marketers
14/10/2019
1:50pm
Simon Huffman
borrow brand names for SEO borrowing brand names alternatives to excel (keyword) and alternatives to trello (keyword) https://effectiveexperiments.com/vs-excel/ and https://effectiveexperiments.com/vs-trello/ Brand vs Brand a) Competitor vs Competitor vs Me ex: Mailchimp vs Aweber vs Drip v trello v Rindle https://rindle.com/ v asana
14/10/2019
8:25am
Hazel Potts
cpa marketing
14/10/2019
8:24am
Cedric Lowe
b2b marketing expo, traction conf
14/10/2019
8:09am
Hazel Potts
e.g. chartered institute of marketing, cim, digital marketing course, marketing courses, marketing manager, marketing consultant, marketing director
11/10/2019
8:48pm
Cedric Lowe
Buzzsumo to discover candidates who authored or shared articles from popular marketing blogs. Reaching out to people who wrote or shared articles from popular marketing blogs I’ll summarize and say this strategy was a GOLD MINE of qualified candidates. We finally found the “lake” with all of the fish we wanted to catch! We used BuzzSumo to find authors who wrote about growth and marketing. We used BuzzSumo to find people who shared content about growth and marketing. Hey NAME, I was reading Medium yesterday and stumbled upon your article - INSERT ARTICLE. Loved it. If you're open to new opportunities, we're hiring a growth marketer at HubSpot and you seem like a great fit. I can send the job description if you're interested? Hope to chat soon, Scott p.s. INSERT PERSONAL NOTE HERE The second tactic was using BuzzSumo to find people who were sharing this content. If they are sharing, they are reading. If they are reading, they are learning. We want self-learners on our team, so this seemed obvious. I downloaded the CSV file results, removed the irrelevant accounts, and reached out via email or Twitter to those who shared this content.
11/10/2019
8:48pm
Sara Hull
Followerwonk to identify candidates who follow multiple growth marketing influencers. Using Followerwonk to identify candidates who are following multiple influencers on Twitter people that followed Brian Balfour, Casey Winters, Andy Johns, Rand Fishkin, Noah Kagan, and other growth marketing influencers on Twitter downloaded the CSV file and removed other influencers (ex. Hiten Shah) and business accounts (ex. Shareaholic). Afterwards, I highlighted the relevant accounts from my CSV file and sent them all canned Tweets: My hypothesis is Twitter is great for finding qualified candidates, but not great for communicating with them. Email may have been a better option in hindsight.
11/10/2019
8:47pm
Simon Huffman
LinkedIn Recruiter to find candidates who took marketing specific courses. Tradecraft, a popular growth marketing career development course in San Francisco, as a “badge” on their LinkedIn profiles. This inspired the idea to use LinkedIn Recruiter to find people who had taken Tradecraft. Once I had a list of profiles, I used Hunter.io to find their email addresses. I then sent a repeatable email template using HubSpot’s free email template tool. https://www.reforge.com/blog/how-hubspot-hires-growth-marketers
26/7/2019
12:38pm
Dave Pearson
Based on https://saashacker.substack.com/p/the-bucket and Digital Marketer / Ryan Deiss "The Machine" "what happens to the 90% of marketing qualified leads/free trials that enter our systems and never respond to outreach from sales? Image https://cdn.substack.com/image/fetch/w_1100,c_limit,f_auto,q_auto:good/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffdb6f17e-dff3-4198-bdd0-3f4e8e9e06ce_800x618.jpeg First popularised by Digital Marketer in 2015, The Machine is an email marketing structure that nurtures, segments, converts and up-sells leads that come in your system, before they hit The Bucket. 5 phase follow-up machin Autopilot simplified version: 1. Send a “top of the funnel” awareness email every week to everyone in The Bucket. If a lead doesn’t click that’s fine, the lead stays in The Bucket. 2. If a lead does click through, they receive a “middle of the funnel” email with a customer story, case study or invite to a webinar. 3. If a lead then interacts with this content, send another email with an invite to a free trial or demo with the sales team. This means that leads that don’t engage only receive high value, content emails designed to educate the market, and don’t get pitched regularly.
26/7/2019
9:29am
Sara Hull
e..g https://growth.directory/
17/7/2019
10:54am
Hazel Potts
landing page simialr to https://www.growthaudit.io/
17/7/2019
10:34am
Dave Pearson
https://on.substack.com/p/the-substack-launch-checklist https://grow.substack.com/ https://mail.google.com/mail/u/0/#inbox/FMfcgxwChmMwWKmSQqrwSDnLNBdNtVKl
27/6/2019
6:44am
Sara Hull
growth marketing for cyber security companies
25/6/2019
11:50am
Simon Huffman
people typing in gmail
25/6/2019
11:40am
Simon Huffman
account based marketing/ABM/precision marketing. wordpress? for projects?
24/6/2019
4:53pm
Simon Huffman
Take your marketing team off cruise control. Digital Elite Projects is this underlying system for marketing teams. Digital Elite Projects is the best way to increase the effectiveness of your marketing team. Prioritise your marketing initiatives, run data-driven experiments and build repeatable processes to find more customers. Good marketing isn’t about launching funky campaigns and articles in the press or about producing a website that looks good. It’s about relentlessly tightening and optimising your funnel to maximise business growth. Some of the best known brands in the world are investing growth marketing and experimentation as an operational machine including: Airbnb, Uber, Netflix, HubSpot, Amazon "Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day." Jeff Bezos, Amazon
23/6/2019
8:44pm
Simon Huffman
50 influencers, one tip from each Reach out to influences (small bloggers, youtubers, journalists) who are likely to be interested in your project. You can give away your product or service for free in exchange for a review, testimonial, link, or a case study.
23/6/2019
8:40pm
Sara Hull
share airtable growth template (on airtable community? create blog post with downloadble airtable template and post https://airtable.com/universe/search?q=growth
13/6/2019
8:18am
Dave Pearson
what is growth marketing growth marketing growth hacker growth hacking performance marketing marketing experiment what is growth marketing hypergrowth growthhackers growthhackers northstar marketing intelligence platform growth marketing school google analytics training?
6/6/2019
2:35pm
Dave Pearson
outreach do this https://blog.getlatka.com/outreach-saas-revenue-sales-customers/ SEMRush will give you this info "61% of Outreach’s current Google Ad traffic originates from competitor brand name terms" "Because people searching for their competitors are educated enough about the market to be looking for a solution to their problem. This type of traffic is significantly more likely to convert than someone searching for “how to sell more effectively” for example." 3. Run PPC It makes sense for any SaaS to at least test-run paid traffic. Run, optimize and see if the unit economics makes sense for your organization. And you guessed it, you should promote your decision-stage content in your ads. Google Ads When you’re just starting to market your SaaS, getting to the top relying on SEO alone is not really an option, so consider SEM. Running campaigns on ‘competitor-based’ keywords is going to drive quick results for your company. dapulse, google sheets, trello, growth hackers experiments https://growthhackers.com/software https://www.growthmarketingcanvas.com/ Advance B2B (www.advanceb2b.com) GoGroupDigital https://www.gogroupdigital.com/ https://www.widerfunnel.com/change-organizational-culture/ https://www.konversionskraft.de/ https://www.split.io/ https://michaelaagaard.com/ ab testing solutions e.g. optimizely, google optimise etc? https://growthhackers.com/software https://www.singular.net/marketing-intelligence-platform/new-tools/ HubSpot Projects https://www.hubspot.com/products/marketing/projects Asana Marketing Teamwork Marketing Basecamp Marketing Trello Marketing https://www.demandcurve.com Bell Curve https://www.bellcurve.com/ https://onbionic.com/ https://www.newtobig.com/ https://www.agilesherpas.com/ thinkgrowth.org https://growthtools.com https://www.revelx.co/ https://growth.directory/ Growth Marketing Conference https://growthmarketingconf.com https://growthmarketersplaybook.com/ https://www.weareofftherecord.com/ https://www.advanceb2b.com/ https://performancemarketingawards.co.uk/2019/ The growth company https://www.growthco.uk/ https://appgrowthlab.com/ www.marketingexamples.com https://www.themarketingcentre.com/ https://www.trueup.com/ https://www.weareofftherecord.com/ http://www.torchgrowth.com/ https://marketingexamples.com https://www.themarketingcentre.com/marketing-360/ https://effectiveexperiments.com/ http://www.conversionconference.com/ https://www.gogroupdigital.com/ https://aerialscoop.com/ deviate digital (https://deviatelabs.com/) bamf media (bamf.co/) true up / true up agency (www.trueup.com) ladder.io / ladder digital / mktg ladder 3q digital (https://3qdigital.com/) growth mentor + ppc for key organic terms e.g. marketing audit growth agency growth marketing agency ninja outreach heap analytics reforge http://tradecraft.com/ https://generalassemb.ly/? the growth company https://www.growthco.uk/ manchester growth company growth company business growth hub the skills company https://www.gceducationands
6/6/2019
2:35pm
Sara Hull
https://www.indiehackers.com/forum/5-intercom-alternatives-comparison-of-features-pricing-and-real-user-experience-45f5873cbd
6/6/2019
2:30pm
Cedric Lowe
Quora has been one of the best quality sources of leads for our company. Answer relevant questions on Quora, leaving a link to your project or mailing list after each answer. It is easy to do, and works surprisingly well. Build up a body of popular answers, and you will have a great long-term traffic source. Besides, this is an excellent way to generate ideas for your posts and articles https://www.quora.com/search?q=growth+marketing This channel is a fantastic opportunity for almost any SaaS as the questions there tend to rank high on Google. That’s due to the site’s high authority and ever updating user-generated content, i.e. questions & answers. If you’ve never tried Quora, I recommend beginning by answering the most relevant decision-stage questions (alternatives to Competitor X/Y/Z) with a high amount of followers. Later on, you can go a bit down the funnel answering consideration-stage (category-based) questions that follow a pattern like Best/Free [your SaaS category], e.g. live chat software, best customer feedback tool, free cold email chrome extension. https://www.quora.com/What-are-the-best-online-platforms-for-conducting-marketing-experiments-for-a-start-up https://www.quora.com/How-can-I-avoid-being-fooled-by-randomness-when-I-conduct-marketing-experiments https://www.quora.com/How-do-you-store-and-consolidate-insights-from-your-growth-hacking-experiments https://www.quora.com/What-is-the-best-digital-marketing-platform
27 ideas
Extensions

Alert

Lorem ipsum
Okay