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Factors
Factor Origin
Internal
Count
8
Factor Effect
Positive
4
Factor Effect
Negative
4
Factor Origin
External
Count
8
Factor Effect
Positive
4
1
Competitive Advantage
2
Reputation
3
Special Expertise
4
Technology Advantages
5
Limited Service Lines
6
Management Problems
7
Marketing Deficiencies
8
Staffing Issues
9
New Market
10
New Services
11
New Technology
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Factor Origin
Factor Effect
SWOT
Detail
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Internal
Positive
Strength
Strong partnerships with ingredient sources.
Internal
Positive
Strength
Highest rated bakery in the city for three consecutive years.
Internal
Positive
Strength
Head baker pioneered a technique for sourdough-risen flatbread.
Internal
Positive
Strength
Bakery utilizes all-in-one mixers, which reduces production time.
Internal
Negative
Weakness
Only focused on bread - no cakes or cookies.
Internal
Negative
Weakness
Lack of consistent employee reviews.
Internal
Negative
Weakness
No social media presence.
Internal
Negative
Weakness
Lack of assistant baker new hires.
External
Positive
Opportunity
Neighboring city is opening new shopping mall with plenty of retail space.
External
Positive
Opportunity
Baker focused on cakes is interested in joining the company.
External
Positive
Opportunity
eCommerce system to pre-order items.
16 records
Summary
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