Program name
Goal
Goal 1: Keep subscription rates low
Count3
Goal
Goal 2: Increase brand awareness
Count4
Goal
Goal 3: Appeal to kids and adults
Count2
1
Holidays 2019 sale plan
2
Online store
3
New subscription tier
4
Starter kits in retail stores
5
Advertise in parenting magazines
6
Advertise on children's TV networks
7
Kiddie Meal miniatures
8
Customer feedback survey
9
Summer 2019 boxes
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Goal
Stage
Team
Owner
Projects
Projects start
Projects end
Goal 1: Keep subscription rates low
Proposed
Sales
Determine discount rates
Choose items to include in sale
Launch holiday season sale
10/21/2019
12/11/2019
Goal 1: Keep subscription rates low
In flight
Sales
Choose ecommerce platform
Launch online store
4/23/2019
6/20/2019
Goal 1: Keep subscription rates low
Approved
Product
Finalize terms of 1B subscription tier
Introduce 1B subscription tier
8/5/2019
8/28/2019
Goal 2: Increase brand awareness
Inactive
Sales
Build list of retail stores + contacts
Propose starter kits to retail stores
Finalize retail partnership terms
2/26/2019
4/28/2019
Goal 2: Increase brand awareness
On hold
Marketing
Research ad rates
Draft ad copy
6/3/2019
9/5/2019
Goal 2: Increase brand awareness
In flight
Marketing
Brainstorm commercial ideas
Approve final 30-second cut
Finalize terms with networks
4/10/2019
7/6/2019
Goal 2: Increase brand awareness
In flight
Product
Launch partnership with fast-food restaurant
5/23/2019
7/8/2019
Goal 3: Appeal to kids and adults
On hold
Marketing
Determine survey format
Draft kids' survey
2/1/2019
6/1/2019
Goal 3: Appeal to kids and adults
In flight
Product
Approve summer 2019 toy designs
Manufacture summer 2019 toys
Ship summer 2019 boxes
4/8/2019
6/14/2019
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