Name
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Goal 1: Keep subscription rates low
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Goal 2: Increase brand awareness
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Goal 3: Appeal to kids and adults
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Timeframe
Description
Programs
Long-term goal
Currently: $10/month = 1 stuffed animal; $15/month = 1 stuffed animal + 1 bonus item (TBD); $20/month = 2 stuffed animals. Keep monthly rates $10 < x < $20, plus shipping. Long-term goal to expand to brick-and-mortar retail stores.
Holidays 2019 sale plan
Online store
New subscription tier
Short-term goal
Make Stuffbox a household name. Advertise on kids' TV networks, in parenting magazines, on public transit, and on the web. Partner with fast-food restaurants to offer free miniature stuffed animal toys in children's meals.
Starter kits in retail stores
Advertise on children's TV networks
Kiddie Meal miniatures
Advertise in parenting magazines
Long-term goal
Target both youth and adult demographics. Children will love Stuffbox for the excitement of each box and the new toys they come with, like a monthly birthday present, while parents will appreciate its affordability, ease, and customer service.
Summer 2019 boxes
Customer feedback survey
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