Name
1
Fullscreen Referral Banner
2
Referral Chatbot
3
Christmas Price Reduction
4
New Years Low Intro Price
5
Valentine's Day Referral Discount
6
Email Referral Campaign Immediately after Trial Signup
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Experimentation Stage
Idea Being Tested
Experimenting On:
Analysis
A/B Tests
Experiment Location(s)
Date Initiated
Date Concluded
OKRs
Complete
Referral Push Immediately after Trial Signup
CTAs
Metric change was close to hypothesized change. Next steps: see if a more personal CTA, like a chat prompt, increases referrals even more.
During-Trial-Signup Referral Banner
Post-Trial-Signup Referral Banner
Checkout Page
11/15/2017
11/29/2017
Double Overall Referral Rate
Running
Referral Chatbot Message Immediately After Trial Signup
CTAs
Post-Trial Chatbot Prompting Referral
Checkout Page
12/13/2017
12/27/2017
Double Overall Referral Rate
Running
Holiday Price Cuts
Product Pricing
10% Off Annual Subscription
Pricing Page
12/20/2017
12/30/2017
Increase Activation Rate by 50%
Prepping
Holiday Price Cuts
Product Pricing
15% Off for 2 months
Pricing Page
1/4/2018
1/18/2018
Increase Activation Rate by 50%
Designing
Holiday Price Cuts
Product Pricing
Email Campaign
2/1/2018
2/15/2018
Double Overall Referral Rate
Complete
Referral Push Immediately after Trial Signup
CTAs
Metric change was close to hypothesized change. Next steps: see if a more personal CTA, like a chat prompt, increases referrals even more.
Post-Trial-Signup Referral Email
Email Campaign
11/15/2017
11/29/2017
Double Overall Referral Rate
6 records
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