Initiative
Goals
Continue to build our foundation of selling to marketing teams
Count3
1
Increase the active to paid ratio within existing accounts
2
Deliver 60+ marketing leads to sales
3
Leverage new product launches to sell into marketing teams by creating new collateral
4
Leverage new brand messaging in early-stage sales calls to product teams
5
Ensure leads from new campaigns are being piped to the right teams
6
Generate new sales form for product teams within our target audience
7
Hire 1 new sales lead
8
Hire 3 new account executives
9
Review employee voice survey for insights
Goals
Drive increased growth by focusing on product teams
Count3
Goals
Staff for the future
Count3
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Quarter
Status
% complete
Lead
Project docs
Notes
Goals
Q1, 2023
At risk
45%
  • Scoped out 6 potential projects
  • Opportunity sized all 6 and selected top 3 metric movers
  • Scoped and planned projects
  • Waiting on metrics for remaining 2
Continue to build our foundation of selling to marketing teams
Q2, 2023
On track
65%
  • Create net new landing pages (shared KR with product)
  • Implement SEO updates to drive traffic
  • Implement new campaigns with product data to drive interest
  • Sales is tracking 16 net new teams already; we're on track to hit our quarterly goal
Continue to build our foundation of selling to marketing teams
Q1, 2023
Missed
33%
  • Business datasets and marketing push campaign connection launch
  • New UX and flows launch
  • Media connection launch
Continue to build our foundation of selling to marketing teams
Q2, 2023
On track
40%
  • Survey scope decided and aligned
  • Approved and tested survey flow
  • Sent out survey and started collecting responses
Drive increased growth by focusing on product teams
Q3, 2023
Not started
0%
  • Review max diff study to select top two features
  • Begin scoping and planning for features
  • Launch by June 2023
Drive increased growth by focusing on product teams
Q4, 2023
At risk
33%
  • Opportunity size two experiments to drive traffic
  • Partner with marketing team to develop content for experiments
  • Share out results of experiment and kick off iteration work stream
Drive increased growth by focusing on product teams
Q1, 2023
Complete
100%
  • Get sign off on job description
  • Kick off with recruiting
  • Review questions and qualities with interview team
  • Kick off 1st interview and calibration
Staff for the future
Q2, 2023
On track
33%
  • Get sign off on job description
  • Kick off with recruiting
  • Review questions and qualities with interview team
  • Kick off 1st interview and calibration
Staff for the future
Q4, 2023
Not started
0%
  • Ensure we have at least 85% completion
  • Partner with People Insights team to review Product insights
  • Review insights with team and set up pods to generate ideas
  • Set up regular cadence to check in on data insights
Staff for the future
9 initiatives

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