Create an upcoming page using Ship by Product Hunt
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Prepare all media (images, video, copy etc.)
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Post the welcome comment
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Comments and feedback from the community
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Your website
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Send an in-app notification (website or app) announcing the launch
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Newsletter
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Product Hunt Ship Newsletter
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Blog posting
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Repost your blogpost on Medium
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Social Share
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Boost the social media posts
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Promote it on personal social media
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DM
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Technology influencers
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Groups
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Ask your friends/influencers to upvote
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Ask for upvotes in internal company POD
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Post the progress images
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Listen to feedback and improve
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Find the right Hunter to post for you.
Finding the right person to hunt you (aka post your product for you) is like starting a race 100 meters ahead of everyone else. When hunters submit a new product, all their followers are instantly notified. And if the hunter has a large amount of followers, well you guessed it, the chances of rapidly catapulting to the top of the leaderboard rises exponentially.
Your hunter must:
-Have a large number of followers and substantial influence within the Prod
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More info: https://www.producthunt.com/alternatives/500-hunters
The most entrepreneurs decide to launch Tuesday and Wednesday, but also then it’s the most competitive because it is in the middle of the week and somebody else will launch too, so you have to decide if your product is good enough to compete.
Post very early in the morning (right after midnight PST).
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Ship allows you to advertise your product BEFORE the launch, in order to acquire and engage with early-adopters through an upcoming landing page and a mailing-list.
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More info: https://www.producthunt.com/ship
This is your opportunity to stand out by putting a creative twist on what would be general mundace product information. Don’t be afraid to think outside the box in order to attract people to your page.
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These media are essential for your future posts on Facebook, Twitter, LinkedIn as long as the newsletter announcing the ship of the launch and the official launch.
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Briefly introduce yourself, the team, and the problem that you’re solving. In a total of 3–4 sentences explain what the value prop is, what’s the use case, who its for, and why you are building it.
I cannot emphasize how important this is. It is highly valuable to address each comment be it good or bad;
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Make sure you customize your website for the PH community.
We can't stress how important it is to direct people from your site to your Product Hunt page in order to maximize traffic on launch day. This is your one day to shine, so you want all eyes on on your Product Hunt page. On the day of our launch we created a custom banner with Product Hunt colors, letting people know we were on Product Hunt with a button that took people to our page on the site.
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Announce your shipping along with your launch with a sexy message on Intercom. Don't ask them directly to upvote. Just ask them to check it out (send them the Product Hunt link)
Have a newsletter ready to announce to your audience/subscribers you are live on PH. Not all people have an account there, but they may know people that do. The email is best sent out a few hours after the launch so you can give them the direct link.
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If you used Ship to launch your upcoming product, you will have a database where you can send them a newsletter directly from the Product Hunt website.
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Write an article on your company blog or personal blog (if you have a following), basically the place where it would gather the most views; it helps push the hype.
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Post and even promote your launch on Facebook, Linkedin, Twitter, IG — all the social networks you can find, you never know where a PH groupie is spending his social media time.
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Direct Message your community and ask for feedback. Don’t be scared to use DMs to announce your PH launch; the whole point is getting people interested, visiting the link and leaving their feedback and thoughts.
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Find technology influencers and reach out to them in advance of your launch day. If your product is exciting they may help and even be your biggest contributors. Create a daily quota and create an outreach process so you maximize how many tech folks you can contact. Hit your numbers every day in the run up to launch.
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Post to groups you are part of, ask for feedback. There are a lot of groups in Facebook, Telegram where you can promote your product, and you may get valuable feedback.
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Your own team can influence how PH activity on the day (call on everyone). Now is the time to ask for help from as many people as possible.
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Send to your close network a pm,an e-mail asking them to help your Product Hunt launch become #1 Product of the Day
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Post 3 images on every big milestone (100-200-500 upvotes) and celebrate it with your audience. In that way you will remind your launch to those who haven't yet upvoted for it.
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The community members provide brilliant feedback to allow the makers to improve the product. We got amazing feedback from community members and we addressed them.