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Drive increased growth by generating demand within Product teams
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Increase sales to marketing teams
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Staff for the future
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Linked initiatives
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% complete
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Project docs (from Linked initiatives)
Leverage new messaging in tests for product audiences
Launch 2 new campaigns to drive 10% increase in activation
Launch 2 experiments that drive a 20% increase in web traffic
Ash Quintana
At risk
24%
Q1 checkin:
Looks like we're behind on this goal significantly due to missed commitments with partner teams.
Ops is pulling together an action plan to rescope goal and get us back on track.
Drive an increase in existing user adoption by 34%
Deliver 60+ marketing leads to sales
Leverage 3 new product launches to further generate demand in marketing teams
Brooke Khan
On track
48%
Q1 checkin:
Tracking ahead of goal to date, everything is looking good here: We'll likely exceed our goal.
Hire 1 new digital marketing lead
Hire 3 Campaign Managers for new launches
Review employee voice survey for insights
Jac Argent
On track
44%
Q1 checkin:
Hired our new product lead early, so we're ahead on this goal.
Employee survey is behind schedule; we think we can catch up during planning weeks.
3 goals
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116%
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