https://www.ycombinator.com/blog/how-to-spin-your-scientific-research-out-of-a-university-and-into-a-startup/

https://www.competitiveintelligencealliance.io/best-competitive-strategy-for-business-lifecycle/

https://insights.som.yale.edu/insights/when-should-companies-share-information-with-competitors#:~:text=If%20consumers%20are%20reluctant%20to,would%20buy%20into%20the%20opportunity.