Initiative
Quarter
Q4
Count2
Quarter
Q2
Count2
Quarter
Q2, Q3
Count2
Quarter
Q1
Count2
1
Test new outbound experiments
2
Trial promotion of pro plan
3
Increase traffic 18% QoQ
4
Lower CPA to $20
5
Launch new data syncing service
6
Launch new easy data import on mobile
7
Revamped company and product logo
8
New slogan campaign
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Quarter
Effort
Status
Start date
End date
Objective
Comments on status
Q4
Medium
On track
10/1/2022
12/15/2022
Increase monetization rate of new users by 10%
Q4
High
On track
10/10/2022
11/30/2022
Increase monetization rate of new users by 10%
Q2
High
On track
4/1/2022
6/30/2022
Increase cost effectiveness of paid marketing programs
Q2
Medium
At risk
4/1/2022
6/30/2022
Increase cost effectiveness of paid marketing programs
Q2, Q3
Medium
Achieved
3/21/2022
5/4/2022
Launch new products to drive increase in product signups by 12%
Q2, Q3
Medium
Achieved
3/15/2022
5/18/2022
Launch new products to drive increase in product signups by 12%
Q1
High
Missed
1/13/2022
3/12/2022
Launch new brand to position Ascalon as the premier choice for data storage
Q1
High
Missed
1/11/2022
2/22/2022
Launch new brand to position Ascalon as the premier choice for data storage
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