Name
1
[FINAL] Client pitch
2
Send deck to clients
3
Print final decks
4
Pitch rehearsal #3
5
Pitch rehearsal #2
6
Final pitch deck
7
Mockup: Voting contest on Twitter
8
Video storyboards
9
Mockup: Out-of-place scenes in a hospital
10
Initial pitch deck outline
11
Pitch rehearsal #1
12
Create approximate budget for campaigns
13
Audience targeting & strategy
14
Dependency structure matrix
15
Website wireframes
16
Finalized campaign ideas & tasks
17
Mockup: Where's Waldo–inspired ad
18
Design audit
19
Social media audit
20
Competitor social audit
21
Brainstorm session #1
22
Brainstorm session #2
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Status
Deadline
Type
Description
Files
Labels
To do
3/22/2020
Event
To do
3/20/2020
Event
Once the deck is complete, make sure to send them to the team @ pennyrx@example.com
To do
3/20/2020
Deliverable
To do
3/17/2020
Event
To do
3/15/2020
Event
To do
3/17/2020
Deliverable
Project
Creative
In progress
3/10/2020
Deliverable
Background: Run a contest on Twitter where users will be shown a short 5-second clip and try to guess what mistake Penny made. Winners will be randomly selected from those who answered correctly and contacted about a prize Deliverable: Create a few video mock-ups of various scenarios for Penny (e.g. accidentally mixed up the hospital's drug orders, leaves her bag of samples behind in public, arouses the suspicions of a police officer, etc.)
Creative
In progress
3/14/2020
Deliverable
Create a few video storyboards for the campaign that will be used on Facebook, Instagram, and Twitter
Creative
In progress
3/14/2020
Deliverable
Background: We want an ad to be focused on showing the cast in the middle of activities that are out-of-place for pharmaceuticals and hospitals Deliverable: Photoshop a few assets together of the cast enacting out-of-place scenes in a lab and hospital (i.e. exercising in the lab, eating popcorn during a birthing, ping pong in the ER, etc.)
Creative
In review
3/10/2020
Deliverable
Create an initial version of the deck for us to pitch the marketing team
Project
In review
3/10/2020
Event
In review
3/6/2020
Deliverable
Draft a proposed budget for our campaign
Project
In review
2/28/2020
Deliverable
Plan for audience targeting & strategy for this campaign's RFP
Social
In review
3/6/2020
Deliverable
Create a dependency matrix for all of our campaign tasks & deliverables to ensure that everything can be efficiently managed
Project
In review
3/9/2020
Deliverable
Background: We want to create a website to drive up interest for the launch of Penny Rx's upcoming new season. The general premise is an interactive "choose your own adventure" type of website that allows the user to be Penny and choose the actions that she takes in various scenario. We'll also have video content for each step of the adventure featuring clips filmed by the cast. Output: A rough wireframe of the website architecture and design style
Creative
In review
3/3/2020
Deliverable
Finalized list of campaign ideas and tasks input into our team's Airtable base
In review
3/14/2020
Deliverable
Background: We want an ad to be focused on the main character, Penny, always being in the wrong place at the wrong time Deliverable: Photoshop a few assets together of Penny in odd/awkward situations at the lab/hospital (e.g. manufacturing lab, birth ward, bathroom, cafeteria, etc.)
Creative
Done
2/21/2020
Deliverable
Quick design audit for all of the provided assets & materials. We want to quickly see what is useful for our RFP & move forward quickly.
Creative
Done
2/23/2020
Deliverable
Complete a full social media audit for all of Penny Rx's social media platforms: -Facebook -Twitter -Instagram -Snapchat The goal is to document the general brand/voice/tone, as well as what is successful vs what is not.
Social
Done
2/24/2020
Deliverable
Look into how other similar network shows (e.g. comedy, female-lead, etc.) are being marketed (social media, print, OOH ads, etc.) Suggested shows include: -Selena & Dottie -Minute Clinic -Eta Eta Pi -Vixen -Abe's On A Mission
Social
Done
2/27/2020
Event
Team brainstorming session for potential campaign ideas
Done
3/2/2020
Event
Team brainstorming session for potential campaign ideas
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