Title
Type
Customer need
Count3
1
Footballers want to meditate
2
Footballers need mental strength
3
4
App gives clear instructions during a workout
5
Users want to adjust their workout and meditation time
6
Challenge a friend feature
7
We are the only ones
8
CAC <$1.00 FB Campaign
9
Frank builds app in one month
10
10% of users want premium model at $2.99p/m
11
Our paying market is 500.000 people in Europe
Type
Product
Count3
Type
Competiton
Count1
Type
Cost structure
Count1
Type
Resources
Count1
Type
Revenue model
Count2
Drag to adjust the number of frozen columns
Impact of being wrong
Hypothesis
Validation method
Method
Metric
Status
Conclusion/impact
Owner
Remarks
Links
Type
High
We believe that footballers realize they can improve their performance through meditation
We will interview 20 professional footballers
1. Interviews
10/20 interviewees mention meditation as a top 5 preparation strategy
Test in process
Customer need
High
We believe that footballers need mental strength to perform well
We will talk to 5 professional coaches
1. Interviews
5 coaches mention that mental strength is key for performance
Validated
Customer need
Customer need
Medium
We believe that we can best offer meditations through an app that combines a workout with meditations
5x user tests where we use the app during a workout
2. User tests
Users complete workout routine without errors
Test tb planned
Product
Low
We believe that users want to have control over the ratio mediation and workout
5x user tests where we use the app during a workout
2. User tests
During the test 50% of users try to adjust the ratio
Test tb planned
Product
No hypothesis
Product
Medium
We believe that we are the one only ones who offer this value to users
We research the competition and their market share through the Android and Google Market Place
1. Market research
0 direct competitors in the Market Place
Invalidated
Competiton
High
We believe that we can get our CAC <$1.00 through micro-targeted facebook campaigns
We run a one week FB Campaign with a landing page
3. User data
Users that click on download on the landingpage <$1.00
Test in process
Cost structure
Medium
We believe that Frank can build an MVP in one month, for $6,000
We let Frank build the backend in 4 days, and see how far he comes
3. User data
Frank has the API and Backend set up by the end of day 4
Test to start
Resources
High
We believe that at least 10% of users are willing to spend $2,99 a month for the premium model.
We make a landing page to see how many people click on download now if they know they have to pay
3. User data
10% of site visitors want to pay to download
Test tb planned
Revenue model
High
We believe we can reach 500k people in Europe
we conduct market research to determine the market for our app
1. Market research
Research data suggests at least 500k people in Europe fit the paying customer persona
Invalidated
Revenue model
11 records

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