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Goals
Continue to build our foundation of selling to Marketing teams
Count
3
1
Create new onboarding content to drive adoption increase of 35%
2
Deliver content to ALM that drives new marketing leads
3
Support 3 new product launches in quarter
4
Create new content strategy from Brand Insights study
5
Create content for two new activation campaigns (driving 10% increase)
6
Draft content for new web experiments to increase traffic by 17%
7
Hire 1 new Content lead
8
Hire 2 writers to staff new product launches
Goals
Drive increased growth by generating demand within Product teams
Count
3
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Quarter
Status
% complete
Lead
Project docs
Notes
Goals
Summary
Summary
Sum
143%
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Q1, 2023
At risk
45%
Bailey Mirza
Scoped out 6 potential projects
Opportunity sized all 6 and selected top 3 metric movers
Scoped and planned projects
Waiting on metrics for remaining 2
Continue to build our foundation of selling to Marketing teams
Q2, 2023
On track
65%
Logan Grandmont
Create net new landing pages (shared KR with product)
Implement SEO updates to drive traffic
Implement new campaigns with product data to drive interest
Sales is tracking 16 net new teams already; we're on track to hit our quarterly goal
Continue to build our foundation of selling to Marketing teams
Q1, 2023
Missed
33%
Logan Grandmont
Business datasets and marketing push campaign connection launch
New UX and flows launch
Media connection launch
Continue to build our foundation of selling to Marketing teams
Q2, 2023
On track
40%
Harley Holbrook
Survey scope decided and aligned
Approved and tested survey flow
Sent out survey and started collecting responses
Drive increased growth by generating demand within Product teams
Q3, 2023
Not started
0%
Rin O'Shea
Review max diff study to select top two features
Begin scoping and planning for features
Launch by June 2023
Drive increased growth by generating demand within Product teams
Q4, 2023
At risk
33%
Rin O'Shea
Opportunity size two experiments to drive traffic
Partner with marketing team to develop content for experiments
Share out results of experiment and kick off iteration work stream
Drive increased growth by generating demand within Product teams
Q1, 2023
Complete
100%
Jules Harris
Get sign off on job description
Kick off with recruiting
Review questions and qualities with interview team
Kick off 1st interview and calibration
Staff for the future
Q2, 2023
On track
33%
Paris Fotiou
Get sign off on job description
Kick off with recruiting
Review questions and qualities with interview team
Kick off 1st interview and calibration
Staff for the future
Summary
Summary
Sum
73%
Summary
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9 initiatives
Summary
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Sum
349%
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