Team goal
1
Drive increased growth by generating demand within Product teams
2
Continue to build our foundation of selling to Marketing teams
3
Staff for the future
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Linked initiatives
Executive sponsor
Status
% complete
Notes
Project docs (from Linked initiatives)
Create new content strategy from Brand Insights study
Create content for two new activation campaigns (driving 10% increase)
Draft content for new web experiments to increase traffic by 17%
At risk
24%

Q1 checkin:

  • Looks like we're behind on this goal significantly due to missed commitments with partner teams.
  • Ops is pulling together an action plan to rescope goal and get us back on track.
Create new onboarding content to drive adoption increase of 35%
Deliver content to ALM that drives new marketing leads
Support 3 new product launches in quarter
On track
48%

Q1 checkin:

  • Tracking ahead of goal to date, everything is looking good here: We'll likely exceed our goal.


Hire 1 new Content lead
Hire 2 writers to staff new product launches
Review employee voice survey for insights
On track
44%

Q1 checkin:

  • Hired our new product lead early, so we're ahead on this goal.
  • Employee survey is behind schedule; we think we can catch up during planning weeks.
3 goals

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