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Team goal
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Drive increased growth by generating demand within Product teams
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Continue to build our foundation of selling to Marketing teams
3
Staff for the future
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Linked initiatives
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Status
% complete
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Project docs (from Linked initiatives)
Create new content strategy from Brand Insights study
Create content for two new activation campaigns (driving 10% increase)
Draft content for new web experiments to increase traffic by 17%
Ash Quintana
At risk
24%
Q1 checkin:
Looks like we're behind on this goal significantly due to missed commitments with partner teams.
Ops is pulling together an action plan to rescope goal and get us back on track.
Create new onboarding content to drive adoption increase of 35%
Deliver content to ALM that drives new marketing leads
Support 3 new product launches in quarter
Brooke Khan
On track
48%
Q1 checkin:
Tracking ahead of goal to date, everything is looking good here: We'll likely exceed our goal.
Hire 1 new Content lead
Hire 2 writers to staff new product launches
Review employee voice survey for insights
Jac Argent
On track
44%
Q1 checkin:
Hired our new product lead early, so we're ahead on this goal.
Employee survey is behind schedule; we think we can catch up during planning weeks.
3 goals
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116%
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