24 Hour Fitness is welcoming all residents and first responders to its Los Angeles area clubs during the month of January.
84 Lumber is donating $25,000 to help a family impacted by the wildfires.
A&A Ready Mixed Concrete, Inc. has pledged a donation of $50,000 to the Southern California wildfire disaster relief efforts through the California Community Foundation’s Wildfire Recovery Fund.
To help families affected by the California fires, Abbott is donating nutrition and diagnostic products, and its foundation Abbott Fund is donating funding to Direct Relief to help distribute needed supplies at local community health centers and evacuation shelters, including N-95 respirators, personal care hygiene kits, and emergency medical packs.
To support residents who have been displaced from their homes or forced to evacuate by the wildfires, Airbnb.org is working with 211 LA, which serves Los Angeles County, to offer free, temporary housing. Stays are completely free for guests and are funded by Airbnb.org and the generosity of Airbnb hosts.
The Allstate Foundation has pledged two contributions totaling $750,000 to the American Red Cross and the Center for Disaster Philanthropy.
Alsco Uniforms has committed $50,000 to The Salvation Army and provided critical supplies to support wildfire recovery efforts in Southern California.
Amazon committed $10 million to the relief efforts, and it will go directly to national and local disaster and response organizations. The company donated over 160,000 essential items to 17 local organizations working on wildfire response so far, and will continue to support local communities, in addition to deploying AWS cloud technology, including drone support, to help emergency responders.
American Express is committing over $5 million in funding towards the following initiatives: In partnership with Hilton, American Express is committing $2 million that will go towards making 20,000 hotel room nights available at no charge to impacted people across the greater Los Angeles area. The American Express Foundation has committed $500,000 to organizations providing emergency relief, shelter, health services, and meals, including The American Red Cross, International Medical Corps, and World Central Kitchen. The American Express Foundation is also matching eligible colleague donations to organizations supporting relief efforts. American Express businesses Resy and Tock will contribute an additional $200,000 to World Central Kitchen, which is on the frontlines working to provide meals and immediate relief in impacted areas. As part of The American Express Golf Tournament, American Express will contribute at least $300,000 to Feeding America and the California Fire Foundation. The company is also hosting a community event with FIND Food Bank in Coachella Valley to pack and donate food and other supplies to be distributed to those in need across Los Angeles.
Ameriprise Financial donated $50,000 to Los Angeles Regional Food Bank and $50,000 to LA Family Housing.
Amgen and the Amgen Foundation have committed $10 million in disaster relief for those impacted by the Southern California wildfires. The funds will support affected communities through the California Community Foundation, Direct Relief, and the United Way of Greater Los Angeles. The Amgen Foundation is also matching employee donations toward disaster relief, continuing its commitment to supporting communities during times of need. Many Amgen employees live in and around the impacted areas and the company is also focusing on their safety and wellbeing, with all impacted staff confirmed safe and resources mobilized for those who need them.
Amway has made a donation of $25,000 USD to the American Red Cross. The company will match up to $25,000 of contributions that are placed through the company’s American Red Cross site through Friday, January 24.
Assurant Foundation is donating $150,000 to the American Red Cross. Assurant is also donating $50,000 to the California Community Foundation’s Wildfire Recovery Fund, and $50,000 to the California Fire Foundation’s LA Wildfire & Disaster Relief Fund.
AT&T’s Drones & Robotics team deployed Flying COWs (Cells on Wings) to provide critical wireless service to impacted areas. These can help maintain communication for emergency services and residents.
Athletic Brewing plans to donate $250,000 to California wildfire relief efforts.
Avocado has launched a relief program providing discounts and donations to help individuals and families begin to rebuild.
Bacardi Limited committed to donating $100,000 to the American Red Cross to help people affected by the 2025 California wildfires. In addition, the company is mobilizing pallets of water to assist first responders on the front lines.
Separate from this donation, Bacardi is providing support to its people directly impacted through relief assistance, flexible work schedules, free counseling services, and more.
Ballmer Group is donating an initial $15 million in emergency funding for people affected by the deadly Los Angeles wildfires.
Banc of California launched a $1 million recovery fund to support relief and rebuilding efforts.
Bank Of America donated $500,000 to the California Wildfire fight to help individual and small-business customers affected by the multiple wildfires in Southern California.
Bed Bath & Beyond initially helped those affected by the wildfires by offering $500 Bed Bath and Beyond e-gift cards.
BetterHelp is providing three months of therapy free for fire victims and first responders.
Blu Atlas is letting those impacted by the LA wildfires select up to 3 grooming products for free, except for shipping and handling costs. The purchaser must use a Los Angeles ZIP code.
BMW Group is donating $1 million to the American Red Cross Disaster Relief Fund to support those impacted by the Los Angeles wildfires.
Bobbie is donating 1,000 cans of its organic infant formula to grassroots relief efforts.
Boeing will donate $1 million through the Boeing Charitable Trust to support relief and recovery operations.
Bonterra announced a wildfire relief campaign to help its customers maximize social impact during the ongoing crisis in Southern California. Bonterra will match up to $100,000 in donations made by its CyberGrants customers to the GoFundMe Wildfire Relief Fund and select wildfire relief efforts led by nonprofits in the Bonterra network.
Calico Fish House converted into a staging area to transport food and supplies to people displaced by the wildfires. Calico also distributed about 3,000 hot meals and over $500,000 worth of supplies.
California Bank & Trust will donate $100,000 to organizations providing resources and relief. CB&T is donating to the United Way Wildfire Response Fund, American Red Cross 2025 California Wildfires Disaster Relief and World Central Kitchen.
California Resources Corporation will make a contribution of $100,000 to the California Community Foundation and the Los Angeles Fire Department Foundation.
The Canon Group has donated $1 million to the American Red Cross to help those affected by the 2025 California wildfires.
Carnival Corporation is donating $100,000 to World Central Kitchen.
Carrier Global Corporation announced its commitment to donate over $2.5 million in indoor air purifiers to help improve air quality for the communities most impacted by the wildfires in Los Angeles and the surrounding areas.
Cathay Bank, through the Cathay Bank Foundation, raised $600,000 in philanthropic donations in support of relief efforts.
CBS Stations launched a CBS Stations + American Red Cross one-day complete takeover of Instagram accounts across CBS's 14-owned markets to raise funds for wildfire relief efforts.
The Cencora Impact Foundation is supporting International Medical Corps, California Community Foundation Wildfire Relief Fund, and Wings of Rescue. The company is also matching team member donation to these organizations 2:1. Additionally the Cencora Team Assistance Fund, Cencora's employee hardship relief fund, is available to team members on the ground in the impacted areas to provide financial assistance.
Central Garden & Pet made both financial and in-kind contributions, including a $50,000 cash donation to LA County Animal Care & Control and Best Friends Animal Society.
Chevron Corporation made a total contribution of $1 million to the California Fire Foundation, American National Red Cross, and the Los Angeles Chamber of Commerce Small Business Disaster Recovery Fund to support relief efforts for wildfires in California.
Chipotle restaurant teams are providing hundreds of burritos daily to the firefighters and first responders located at Los Angeles County Command Posts. The Chipotle Cultivate Foundation is matching monetary donations from eligible Restaurant Support Center and field-based staff to charitable organizations aiding in the relief efforts.
Chipotle will be donating $1 million in free burritos to firefighters and first responders located at Los Angeles County Command Posts.
Choice Hotels International, Inc. is announcing a new campaign benefitting the American Red Cross relief efforts to help people impacted by the 2025 California wildfires. Choice Privileges members' donations to the Red Cross will be eligible for a match from Choice Hotels of up to $25,000.
CIBC announced a US$100,000 donation to the American Red Cross to support wildfire relief efforts in Southern California. The donation aims to provide immediate assistance to communities affected by recent devastating wildfires in the region.
Circle K is donating $100,000 to the American Red Cross. The funds were raised through the company’s Fuel Day pop-up event, held on January 16 across California, Washington, and Oregon.
Citi and the Citi Foundation have committed $500,000 to the American Red Cross to support wildfire relief efforts and has activated microsites to encourage employee and client donations.
Citizens Business Bank has committed $200,000 to four organizations in Los Angeles County, with each receiving $50,000. The recipient organizations include Foothill Unity Center, Union Station Homeless Services, Pasadena Community Foundation’s Eaton Fire Relief & Recovery Fund and the Los Angeles Regional Food Bank.
Clare V. is selling the “Je T’Aime Los Angeles” t-shirt. 100% of the profits will be donated to the American Red Cross.
Through the Clorox Company Foundation, Clorox has committed $100,000 to American Red Cross, California Community Foundation, and World Central Kitchen. Clorox brands also made cash and in-kind donations.
Cogir Senior Living is offering 60 days of rent-free assistance to seniors displaced by the wildfires.
Cognizant announced $750,000 in donations to support the Southern California wildfire relief and rebuilding efforts. The contributions will provide community resiliency aid and disaster response resources to support first responders and those in need. The $750,000 commitment will support the following disaster-relief partners: the California Community Foundation, the YMCA of Metropolitan Los Angeles, the World Central Kitchen, and the Salvation Army.
Comcast NBCUniversal will donate $10 million in cash to support Los Angeles area wildfire disaster relief and recovery efforts. Comcast NBCUniversal will provide $2.5 million in funding as an inaugural corporate partner to the Habitat for Humanity of Greater Los Angeles’ ReBUILD LA initiative. In addition, contributions will be made to the American Red Cross, Entertainment Industry Foundation SoCal Fire Fund, Los Angeles Fire Department Foundation, Los Angeles Regional Food Bank, YMCA of Metropolitan Los Angeles, among others.
Cotton On has a line of products specifically supporting the Cotton On Foundation. 100% of proceeds from that line will go to Project Hope.
Delta will contribute $1 million to the American Red Cross to help in the effort to aid the tens of thousands of people affected by the wildfires impacting California.
The DICK'S Sporting Goods Foundation, in partnership with other organizations, launched a new initiative for athletes impacted by the Los Angeles wildfires by raising funds and replacing lost baseball and softball gear for communities. The DICK'S Sporting Goods Foundation has contributed $25,000 to the effort.
DirecTV is committing $1 million to wildfire relief and recovery efforts in Southern California.
The Walt Disney Company is committing $15 million for initial and immediate response and rebuilding efforts. The company will be supporting vital organizations offering essential services on the ground, including the American Red Cross, the Los Angeles Fire Department Foundation, and the Los Angeles Regional Food Bank, among others. Additionally, Disney has been working to ensure the safety and wellbeing of its employees, many of whom have been impacted by these fires, and intend to provide further resources to its Employee Relief Fund to help those facing hardship as a result of this crisis.
Duplo USA Corporation made a $10,000 donation to support immediate disaster relief and recovery operations. The funds will aid local organizations in their efforts to assist individuals and communities.
The Scripps Howard Fund, a charity established by WRTV's parent company, The E.W. Scripps Company, has launched a disaster relief campaign to help the victims of the wildfires in California.
Edison International, through its foundation or direct contributions, committed $1 million to community-based organizations to support relief and restoration efforts.
Anthem Blue Cross and the Anthem Blue Cross Foundation, a philanthropic arm of Elevance Health Foundation, announced an initial $10 million in new grants to aid community resiliency and disaster response efforts in Southern California. This funding will help bolster partnerships with national and community organizations focused on assisting those whose lives have been upended by the disaster, providing resources such as food, shelter, and medical care, while also addressing long-term recovery aspects like mental health services, economic assistance, infrastructure repair and rebuilding efforts.
Empower provided financial support to the American Red Cross, including a gift match for any Empower associate who chose to also make a donation.
Estée Lauder Companies and the Estée Lauder Charitable Foundation will donate $500,000 to local relief efforts.
Fanatics is partnering with MLB to produce an "LA Strong" merchandise collection, Fanatics and other participating leagues and teams will donate the sales directly to the American Red Cross and the Los Angeles Fire Department Foundation.
FedEx is actively collaborating with disaster relief partners, including the American Red Cross, Heart to Heart International, Direct Relief, Team Rubicon, The Salvation Army, World Central Kitchen, and International Medical Corps. These organizations are on the ground, delivering critical supplies and services such as shelter, food, water, medication, and mental health support. FedEx helps to ensure that essential supplies reach those in need quickly and without delay. The company provides them with in-kind shipping accounts and annual financial grants. This allows them to use FedEx's extensive network to quickly transport supplies and support where it's needed most.
First Citizens Bank committed $2 million in donations and financial support to aid in critical humanitarian and small business relief efforts for those impacted by the Southern California wildfires.
First Foundation Inc. will donate $40,000 to support California Wildfires relief efforts. The funds will be equally distributed between the Pasadena Community Foundation and the California Community Foundation.
FanDuel and its parent company Flutter Entertainment are donating $250,000 to Americares and the Los Angeles Fire Department Foundation.
For Love & Lemons is donating 10% of all order proceeds to LA Wildfire relief efforts until the end of January.
Ford Philanthropy announced two grants to support the Los Angeles Fire Department Foundation and the California Community Foundation's Wildfire Recovery Fund.
FOX Corporation has donated $1 million to the American Red Cross' California Wildfire relief efforts to support residents impacted by raging wildfires across Southern California.
Gap Inc. is making a number of stores across the Los Angeles area to serve as pickup locations for free N95 masks and other essentials for those impacted. Resources were coordinated in partnership with Direct Relief. Gap Foundation has also made contributions to organizations such as American Red Cross Los Angeles Region and Los Angeles Fire Department Foundation.
General Mills is providing more than $600,000 in food and monetary support to help people and pets in need.
GM will provide mobile charging stations in targeted areas for people who no longer have access to their regular charging locations. From February 1 through April, GM will deploy three different mobile EV charging solutions across the L.A. metro region to aid those who have lost their homes. GM’s response to the crisis also includes an employee giving campaign to benefit the American Red Cross Los Angeles region and the California Fire Foundation.
Gildan will donate $200,000 worth of garments to FireAid, a concert benefiting those affected by the ongoing wildfires in Los Angeles, California.
GoodRx offered free virtual visits to affected residents who use the code LA-GOODRX-CARE to be seen by a provider on GoodRx Care for a number of conditions, regardless of insurance status.
Google, YouTube, and Google.org are contributing $15 million to organizations providing immediate relief in LA, including Emergency Network Los Angeles, American Red Cross, the Center for Disaster Philanthropy and the Institute for Nonprofit News.
Goya Foods has donated thousands of pounds of food products to support impacted individuals and families.
GZ North America and its companies Memphis Record Pressing, Nashville Record Pressing, and Precision Record Pressing has contributed $50,000 to the MusiCares Fire Relief Fund.
Hanmi Financial Corporation hosted a Small Business Administration (SBA) disaster assistance seminar for homeowners, renters, nonprofits, and businesses of all sizes affected by the recent Los Angeles wildfires in partnership with the YMCA of LA.
Henry Schein announced the opening of the Henry Schein Cares Foundation 2025 Relief Fund to support Los Angeles area fires relief efforts. The initiative includes a total commitment of up to $300,000.
Hilton and American Express are partnering to make 20,000 hotel room nights available at no charge to impacted people across the greater Los Angeles area. Hilton is working with Los Angeles County non-profit organization 211 LA to coordinate the distribution of rooms to people who have been displaced by wildfires. In addition, Hilton and The Hilton Global Foundation are also supporting first responders fighting fires in the Los Angeles area with contributions to the Los Angeles Fire Department Foundation and the International Association of Fire Fighters Foundation.
Homage is selling a t-shirt that will provide 100% of the proceeds from line to the American Red Cross.
The Home Depot Foundation is committing $1 million to support relief efforts after the wildfires in Southern California. In Los Angeles, The Home Depot’s associate volunteer force, Team Depot, is packing fire relief kits for Convoy of Hope and Operation Blessing to distribute in impacted areas.
Honda is donating $1,000,000 in needed disaster relief funds to the American Red Cross to support the tens of thousands of residents impacted by the California wildfires. The donation will enable the American Red Cross to respond to and help people recover from this disaster across the affected region.
In addition to the corporate disaster recovery donation, Honda Financial Services (HFS) and Acura Financial Services (AFS) are offering payment extensions and lease deferrals to customers impacted by the natural disaster.
Honda is also offering its associates an opportunity to join the relief effort through the company's matching fund program. Honda will match eligible donations on a dollar-for-dollar basis, up to a maximum of $1,000 per associate contribution.
Hormel Foods Corporation has donated cash and products valued at more than $2 million retail to aid those affected, working closely with partners on the ground, including Convoy of Hope.
The Houston Texans have pledged $1 million in support of southern California wildfire relief efforts.
HSBC has dispensed emergency philanthropic funds to support the American Red Cross with the disaster relief efforts in the Los Angeles area. In addition, HSBC continues to promote a 1:1 matching gifts program to encourage its employees to support the recovery of the LA metro area.
Hyundai and Genesis are donating $8 million in 100 tournament vehicles and cash contributions to the 2025 Genesis Invitational at Torrey Pines Golf Course. The event is being held to highlight the stories of resilience and response from the community, first responders and charitable organizations.
IKEA U.S. is donating $300,000 in essential relief products to local organizations and in-kind contributions to its national non-profit partner organizations, American Red Cross, Good 360 and Save the Children, and providing free meals to first responders.
Instacart is waiving the delivery fee on all grocery and daily essentials orders of $10 or more for Instacart customers in the area.
In response to the devastating LA Wildfires, Jack in the Box restaurants across California are fundraising for Red Cross Disaster Relief, with Jack in the Box matching every dollar raised up to $100,000. Jack in the Box also is providing free meals to firefighters and first responders in LA, as well as financial assistance to impacted Jack in the Box restaurant employees through the Team Jack Relief Fund.
JCPenney is donating 500,000 units of clothing, footwear, homewares, and beauty essentials to support recovery efforts in the Los Angeles area. Good360 will assist in the contribution by distributing the items. JCPenney is also donating $25,000 to support Good360's disaster relief logistics.
JM Eagle has donated $1.5 million to support wildfire relief efforts in Los Angeles.
JPMorganChase will be providing $2 million in philanthropic support to organizations helping to meet the critical needs of those most impacted by the wildfires.
K3 Holdings and Alpine LA Properties are offering vacant units to provide temporary housing for affected individuals and families. Managers are coordinating with local relief organizations to match available units with those in need.
Kate Spade New York Foundation has pledged to donate to Baby2Baby in support of the response to the wildfires in Southern California.
KEEN has donated $30K in cash to help with immediate wildfire relief efforts and 14,500 pairs of shoes to those impacted by the wildfires. KEEN is also working in partnership with mutual aid networks across the LA area to ensure community-led distribution of product throughout all phases of recovery.
The Kemper Foundation made a donation of $125,000 to the Latino Community Foundation’s (LCF) California Wildfire Relief Fund to support relief and recovery efforts for Latino communities.
Kia America announced a $250,000 donation to the American Red Cross. Kia is also offering financial hardship support for impacted customers.
Kimberly-Clark is donating more than one million of its Huggies® diapers and wipes and U by Kotex® products to partners at Baby2Baby and Alliance for Period Supplies.
KPMG is supporting GlobalGiving's California Wildfire Relief Fund, LA Fire Department, and the California Fire Foundation Wildfire and Disaster Relief Fund. These funds have been made available by donations of employees, current partners, and retired partners. A 1:1 match is provided.
Kroger has announced a $1 million commitment to support families affected by the Southern California wildfires. The initiative includes $500,000 in company matching funds for customer donations to benefit the American Red Cross and local Feeding America-affiliated food banks. The company is actively providing food, water, and supplies to fire departments and evacuation centers. Additionally, Kroger is supporting the California National Guard's disaster relief efforts through a Kroger + USO Mobile Canteen in Los Alamitos, CA, providing gift cards for necessary supplies. The company's Ralphs and Food4Less stores in the region are working with emergency responders while maintaining operations to serve affected communities.
Lexicon Bank announced a $5,000 contribution to the California Community Bankers Network and Independent Community Bankers Association Foundation to support the ongoing recovery and rebuilding efforts in California.
Liberty Mutual is committing $1 million to the American Red Cross in support of people impacted by wildfires in Southern California. Liberty Mutual Foundation's grant will be supplemented by 1:1 matching on all employee gifts.
Live Nation and its Crew Nation Global Relief Fund have committed $1 million to assist performing musicians, live music crew, and live music industry workers affected by the recent wildfires in Los Angeles.
Lockheed Martin donated $1 million to support Los Angeles relief and recovery efforts. The contributions include $500,000 to the California Fire Foundation and $500,000 to the California Community Foundation. Lockheed Martin is also dedicating an additional $1 million to the Lockheed Martin Employee Disaster Relief Fund to support affected team members across Los Angeles and Ventura Counties.
The Los Angeles Chargers will donate $200,000 in targeted funding to several organizations throughout the greater Los Angeles region to assist evacuees, first responders, clean-up efforts and animal caretakers impacted by the several wildfires that have broken out across the region – notably the American Red Cross, LA Fire Department Foundation, Team Rubicon and several pet rescue organizations sheltering animals displaced by the fires.
Lowe's is donating $2 million to support relief and recovery efforts in response to the wildfires in Southern California. Lowe's donation will assist first responders and nonprofits that are responding to critical needs like supporting evacuations, emergency shelter and distributing urgently needed supplies like water, N95 masks, air purifiers, ash sifters and storage.
Lyft is offering code “CAFIRERELIEF25” to residents who need a ride to a shelter. This code is for up to two free Lyft rides worth up to $25 each.
M Financial has donated to the American Red Cross to support the nonprofit’s wildfire recovery efforts in the region.
Fanatics is partnering with MLB to produce an "LA Strong" merchandise collection, Fanatics and other participating leagues and teams will donate the sales directly to the American Red Cross and the Los Angeles Fire Department Foundation.
Mattel Children’s Foundation is supporting relief efforts led by nonprofit partners including the American Red Cross Los Angeles Region, The Salvation Army, Los Angeles Fire Department Foundation, Good+Foundation, and Baby2Baby.
Mazda North American Operations has pledged $100,000, splitting the funds between Los Angeles Fire Department Foundation, ad CAL FIRE Benevolent Foundation. In addition, Mazda Financial Services is offering payment relief options for customers in designated wildfire disaster areas.
Mercedes-Benz announced a $500,000 donation to the American Red Cross and the Los Angeles Fire Department Foundation to support disaster relief efforts. The funds will help provide essential services, including shelter, food and emergency assistance, to individuals and families affected by the wildfires.
Meta committed $2 million in cash and advertising credits for relief activities. The donations will support immediate shelter, medical humanitarian aid, and long-term recovery efforts. The ad credits will support PSA messaging to affected communities and to support fundraising appeals on Meta’s platforms.
MGM Resorts is donating $1 million to support relief efforts for the wildfires in Los Angeles. The donation will be allocated to both the American Red Cross and the Los Angeles Fire Department Foundation. MGM Resorts encourages its employees to contribute to the relief efforts and has pledged to match these contributions dollar for dollar.
The Vikings and the Wilf Family Foundations are together providing a $1 million contribution to support on-the-ground relief efforts in communities affected by the California wildfires.
Molson Coors is donating $100,000 in direct and in-kind assistance for relief efforts. The donation will go to several initiatives supporting first responders and service-industry workers.
Monday.com Emergency Response Team is supporting aid organizations with the donation of emergency management digital tools.
Netflix will be donating $10 million split between the Los Angeles Fire Department Foundation, California Community Fund Wildfire Recovery Fund, World Central Kitchen, Motion Picture and Television Fund, and Entertainment Community Fund, to provide immediate relief.
New Era is selling a Rams baseball hat featuring the acronym for the Los Angeles Fire Department across the front. Each purchase of this hat will support the LAFD Foundation and the American Red Cross in their efforts to combat the California wildfires.
New York Life pledged $150,000 toward disaster-relief efforts in response to the devastating wildfires impacting the Los Angeles region. This includes a $100,000 contribution to the California Fire Foundation’s Wildfire & Disaster Relief Fund and a $50,000 donation to the American Red Cross.
The company has also committed to match up to $100,000 in employee and agent donations to the California Fire Foundation, American Red Cross, and the New York Life Emergency Assistance Fund.
In addition, New York Life will offer disaster volunteer grants in impacted areas. Employees and agents who volunteer in local relief efforts can secure a $5,000 grant benefiting the nonprofits of their choice for qualifying team projects.
Niantic and The Pokemon Company will be making a $1,000,000 donation to GlobalGiving’s California Wildfire Relief Fund. The Pokemon Company is donating $500,000 towards the efforts, with Niantic matching it with its own $500,000.
Nike has donated $7.8 million in products and cash to help with relief. In addition to a $250,000 donation from the Nike Foundation, the company donated $500,000 to the Los Angeles Fire Department Foundation, $500,000 to World Central Kitchen, and a further $500,000 to the American Red Cross. The $6 million in product donations include Nike, Jordan Brand, and Converse clothing and sneakers through Good360. Employees donated $50,000, which the company matched.
Paramount will donate $1 million to Los Angeles fire relief as the entertainment studio offers cash grants and temporary housing to employees displaced from their homes.
Specifically, Paramount will spread its donations across Los Angeles Fire Department Foundation, California Fire Foundation, Red Cross, Direct Relief, World Central Kitchen and Best Friends Animal Society.
The PG&E Corporation Foundation is engaging to raise funds for wildfire recovery, including fundraisers and direct support.
Pacific Gas and Electric Company (PG&E) has dispatched resources to assist in firefighting efforts. The utility said it has sent two Blackhawk helicopters to Los Angeles to support Cal Fire.
PG&E also mobilized 25 Safety and Infrastructure Protection Team (SIPT) crews to Southern California. These teams will assist the Los Angeles Department of Water and Power (LADWP) by applying fire retardant to protect electric and water assets, checking fire-damaged utility equipment, and ensuring the area is safe for LADWP crews to restore power. Electric distribution crews will also aid in power restoration efforts.
The Philadelphia Eagles will contribute $500,000 to the California Community Foundation as a way to help deliver essential resources to those impacted by the wildfires.
Pilot is donating $100,000 to the American Red Cross to support the wildfire response.
Planet Fitness is opening its door to residents, first responders, and others affected by the wildfires in Los Angeles County. The company is providing people free access to locker rooms, showers, electrical outlets, and Wi-Fi.
The Pokemon Company and Niantic will be making a $1,000,000 donation to GlobalGiving’s California Wildfire Relief Fund. The Pokemon Company is donating $500,000 towards the efforts, with Niantic matching it with its own $500,000.
Pura Vida launched a Wildfire Relief Bracelet. The brand has stated that 100% of the proceeds from each bracelet will be donated to Direct Relief.
PwC Foundation has pledged $500,000 in disaster response grants to leading humanitarian organizations.
PXG made the commitment to match donations dollar-for-dollar up to $1 million for Team Rubicon to aid in the ongoing efforts to combat the wildfires in California.
Rawlings Sporting Goods, in partnership with other organizations, launched a new initiative for athletes impacted by the Los Angeles wildfires by raising funds and replacing lost baseball and softball gear for communities. Every dollar donated will be matched by Rawlings in the form of baseball and softball equipment.
Rockwell Automation Inc. announced a donation of $50,000 to the American Red Cross to support relief efforts for the devastating wildfires. The funds will assist in providing emergency shelter, relief supplies, meals, and rescue efforts.
Rosemary Farm is working with the Los Angeles Regional Food Bank and the nonprofit Gather For Good to get 270,000 eggs to residents who lost homes in the Eaton and Palisades fires. In addition, nearly 55,000 eggs will go to firefighters and other first responders. Other eggs will be used by the LA bakery Winter Fate Bakes to make birthday cakes for displaced children.
Ross Stores Inc. pledged $850,000 of donations to local and national organizations, including the American Red Cross, United Way of Greater Los Angeles and the Los Angeles Regional Food Bank.
City National Bank, RBC and RBC Foundation USA is contributing $250,000 to the American Red Cross (ARC) Disaster Responder Program.
Rōz Hair announced that 10% of all proceeds, during the month of January, will be donated to the California Community Foundation.
Saks Fifth Avenue is partnering with Delivering Good, Inc to provide a donation of essential clothing and necessities to Central City Neighborhood Partners.
Salesforce will make a $1 million donation to support disaster relief efforts, and matches donations made by employees up to $5,000.
Samsung Electronics America and Samsung Semiconductor, Inc. announced a $1 million commitment in product donations to support relief and recovery efforts for communities impacted by the devastating wildfires in Los Angeles.
Sazerac Company will host a fundraiser, offering consumers the chance to purchase three prize packages featuring Buffalo Trace Distillery bourbons. One hundred percent of funds raised through Sazerac's California Wildfire Relief Fundraiser will go toward non-profit organizations committed to ongoing relief efforts.
Seek & Swoon is selling the Malibu Throw Blanket. 100% of all proceeds will go to the California Community Foundation.
Sempra and Sempra Foundation Pledged a total of up to $1 Million Toward California Fire Relief. Sempra Foundation pledged up to $750,000 to support disaster relief efforts, including donations to the American Red Cross Los Angeles Region and Team Rubicon, as well as matching employee contributions to eligible community organizations supporting fire relief. Sempra is also establishing and contributing up to $250,000 to the Sempra Relief Fund, an assistance fund to support employees from within the Sempra family of companies directly affected by disasters.
Sesame is offering $0 telehealth visits, prescription refill appointments and online talk therapy. The telehealth visits include referrals and can be used for urgent or routine care.
Shake Shack is supporting first responders by offering them free Shackburgers at any location across the county until Jan 12.
Simpson Strong-Tie is donating $100,000 to the American Red Cross to support disaster relief efforts in affected areas.
Sinclair and Tennis Channel announced Sinclair Cares: California Wildfires Relief, a fundraising initiative in partnership with the Salvation Army to provide disaster relief support across Southern California.
Donations made via Sinclair Cares: California Wildfires Relief will help provide critical aid, shelter, food, fresh water, and support for wildfire survivors and first responders in Los Angeles. All funds raised will directly support the Salvation Army’s wildfire disaster relief efforts.
Sizzler is offering evacuees and first responders a complimentary warm meal.
Skechers has pledged more than $1 million to support relief efforts amid the devastation in Southern California. The company is teaming up with a variety of local and national organizations to offer monetary donations and goods. These organizations include American Red Cross, Baby2Baby, California Fire Foundation Wildfire & Disaster Relief Fund, Pasadena Education Foundation & Eaton Fire Response Fund and YMCA Metropolitan Los Angeles.
Snap has disbursed $5 million in immediate aid. The company is feeding evacuees and first responders and offering free space.
Snuggle Shield, which creates air-filtering infant car seat covers, has donated baby clothes and more than 1,250 Snuggle Shield covers to families in need. A total value of more than $80,000.
Sony Group Corporation has pledged $5 million to support relief efforts related to the Los Angeles-area wildfires. The funds will be allocated to organizations supporting first responders, community relief and rebuilding efforts, as well as employee assistance programs.
SpartanNash has donated six truckloads of essential products, including bottled water, ready-to-eat snacks, and personal hygiene items to Convoy of Hope and Global Empowerment Mission. In addition to these immediate donations, the SpartanNash Foundation is launching an in-store and online fundraising campaign to benefit the American Red Cross.
State Farm is making a $2 million commitment to support relief efforts in the areas most impacted by the California wildfires. These funds will provide support for critical needs including shelter, food pantry supplies and other resources to help communities recover. Organizations receiving the funding include the American Red Cross, Feeding America, Los Angeles Fire Department Foundation and Hollywood Food Coalition.
Sumitomo Corporation of Americas is contributing $50,000 to the American Red Cross to support disaster relief efforts. This donation will help provide essential services such as emergency shelter, food, medical assistance, emotional support, and financial aid. SCOA is also matching employee donations to disaster relief nonprofits dollar-for-dollar.
Sun Life Financial Inc. is supporting people affected by the wildfires in California with $225,000 in donations to multiple community organizations providing services to affected areas.
Sunkist Growers, Inc. has announced a $100,000 donation to the American Red Cross in support of the 2025 California Wildfire Response. In addition to this financial contribution, Sunkist has donated fresh citrus to local food banks.
Sweetgreen had teams of employees send meals to fire stations in the Los Angeles area.
Sydney Evan is donating 100% of the proceeds from their California Charm Necklace to the Los Angeles Fire Department Foundation.
T-Mobile US and Starlink turned on their direct-to-device (D2D) service over areas in the US state of California where wildfires have burned more than 10,000 homes and structures.
The operator is making the early test service temporarily available to deliver wireless emergency alerts and SMS while also enabling emergency texting. T-Mobile noted SpaceX’s D2D constellation is not yet fully deployed.
T-Mobile is also offering customers unlimited talk, text and data services for both prepaid and post-paid subscribers in areas impacted by the fires.
Target will donate $1 million to groups helping with recovery, including the California Fire Foundation and League of California Community Foundation.
Teladoc Health is offering free telehealth visits and prescription refills.
Telus Health activated a 24/7 Health Community Crisis Support line in the United States. By calling, individuals will receive professional emotional support and referral to community resources. This resource is available to anyone. This is in addition to support provided through an Employee Assistance Program helpline for employees of Telus clients in the United States.
The Little Words Project is selling a Resilience bracelet and is donating 100% of the proceeds to the Wildfire Recovery Fund by the California Community Foundation.
The Wonderful Company announced a $10 million donation to fire relief efforts in the Los Angeles area. Immediate donations will focus on providing real-time support to first responders, both firefighters and police. The company also announced it would double all L.A. fire-related donations made by its 10,000 global employees, either through the company’s employee-directed giving program or personal donations.
Thrive Causemetics and Bigger Than Beauty Skincare hosted a donation day with 100% of profits benefiting Los Angeles Wildfire Relief. As a result, the mission-driven beauty brand donated a total of $500,000 towards Los Angeles Wildfire Relief. $250,000 will be donated to support long-term recovery efforts. The other $250,000 will be donated to five organizations who are offering relief to victims: Pasadena Humane, Animal Wellness Fund, Los Angeles Fire Department Foundation, and World Central Kitchen.
The Travelers Companies, Inc. has committed $1 million to assist wildfire relief and recovery efforts in California. Funds will support All Hands and Hearts, California Community Foundation, International Medical Corps and Team Rubicon.
Trumark Companies will donate $100,000 to the City of Hope’s Emergency Aid Fund. The fund was set up to provide emergency help to the city’s staff and healthcare workers directly affected by the fires.
U-Haul made 92 facilities in Southern California available to offer its 30 days free self-storage and U-Box container disaster relief program to help evacuees and affected families.
U.S. Bank will activate its ATM network across the country to accept donations to fund American Red Cross disaster relief efforts. The bank also is donating $100,000 to the United Way of Los Angeles to support relief and recovery efforts.
The U.S. Bank Foundation also will provide a 2:1 employee matching gift in support of wildfire relief efforts to the American Red Cross Los Angeles Region or United Way of Los Angeles.
In addition, resources are available to help employees impacted by these events, including the U.S. Bank employee assistance program (EAP), emergency grants, and an employee assistance fund.
Uber is offering residents up to $40 off rides to designated shelter locations by using the promo code “WILDFIRE25."
Union Pacific is sending support to wildfire relief efforts with a $50,000 donation to The American Red Cross California Wildfire Fund.
United Airlines is working with its disaster relief partners to move responders and supplies on the company's aircraft. United also made a cash contribution and miles donations to multiple nonprofits including Airlink, World Central Kitchen, American Red Cross, Good360, LA Regional Food Bank, and California Fire Foundation.
UPS has provided $32,000 to The Salvation Army for Los Angeles shelter needs and transported 7 truckloads of supplies to shelters, firefighters, and community workers. To support its impacted employees, UPS partnered with Operation Hope to provide disaster financial counseling. The company activated employee giving with matched donations and have also invited customers to contribute through UPS.com. UPS is assessing its partners’ needs and have committed to support them throughout the response and long-term recovery phases.
Upwards.com is supporting childcare providers (daycares) and families affected by the fires in the Greater Los Angeles area. The assistance includes help with temporary lodging and immediate needs, as well as long-term recovery planning for daycares. Additionally, the company is providing childcare assistance to parents and guardians. Upwards is also pledging a budget of $100k+, including direct and in-kind contributions, with the exact amount subject to increase depending on demand.
The Verizon Foundation supporting communities devastated by the Southern California fires and windstorms with a total of $1 million in donations. The donations include $500K to the American Red Cross and $500K to the Los Angeles Fire Department Foundation (LAFD). The American Red Cross donation will support emergency relief efforts in the LA area. The LA Fire Department Foundation donation will help cover the costs of essential tools and safety equipment for LAFD firefighters, including hydration backpacks, wildland brush tools and emergency fire shelters.
Vetster is offering impacted California residents free online appointments with licensed veterinarians.
Visa Foundation announced a $2 million donation to support fire aid efforts in California, along with the FireAid benefit concert on January 30. Through February 9, Visa Foundation is also double matching donations via Benevity to American Red Cross and the California Community Foundation.
Vuroi is donating care packages of clothes to those impacted by the wildfires.
The Walgreens Foundation will focus on providing funding, supplies and products to local and state organizations that are working on the ground to aid in the response and supporting people who are dealing with displacement and loss. Specifically, support will focus on non-profit organizations committed to aiding. The Walgreens Foundation will also collect donations in stores nationwide. The near-term and immediate needs of those impacted by the wildfires, with support to organizations such as the Los Angeles Regional Foodbank and other charities providing shelter, food and other supplies.
Walgreens is also contributing supplies and through a separate fund, supporting team members who have been forced from their homes and are facing their own losses.
Walmart, Sam’s Club and the Walmart Foundation are committing $2.5 million to support relief efforts, including donations of food, water, essential products and grants.
Over the past several days, Walmart stores in Southern California have donated food, water and gift cards to help first responders and shelters support people in need.
Walmart is also working with nonprofits and suppliers to bring resources into communities, such as free meals.
Wells Fargo Foundation has committed $1.3 Million, with initial donations to the American Red Cross, The California Community Foundation's Wildfire Recovery Fund, The Pasadena Community Foundation's Eaton Canyon Fire Relief and Recovery Fund and the Los Angeles Fire Department Foundation.
Western Alliance Bank is donating $100,000 to the American Red Cross to help support people and communities impacted. The donation comprises funds from the Western Alliance Community Foundation, as well as employee contributions, which the Bank is matching.
WSP has pledged a corporate match for employee contributions to Red Cross relief efforts, up to a combined total of $100,000.