A talk about how integrating Spheron with communities unlocks a new realm: DAOs and groups can now actively manage and maintain virtual infrastructure without token offloading. It's a leap towards true digital ownership and participation for everyone.

F*ck Memes: Foundational Marketing Templates for Early Stage Founders - Claire Kart | RISC Zero

Insights into the immense power of collaborative research in driving innovation and progress. Explore the transformative potential of collective knowledge and collaboration in the Web3 era.

Scaling demand through customer-facing businesses that resell the protocol’s service holds the key to enabling Decentralized Physical Infrastructure Networks (DePINs) to reach global scale. We call this the DePIN mullet: robust decentralized infra in the back, easy-to-use centralized businesses in the front.

How should marketers behave? What are the challenges? What are the new tools that could help on the market? What should marketers focus on?

The session underscores the symbiotic relationship between community building and developer attraction, illustrating how a strong foundation of engaged participants lays the groundwork for the growth and success of projects and in turn the growth of your blockchain

Learn the secrets of leveraging degen tactics to create buzz and engagement, while ensuring your company remains a beacon of trustworthiness in the ever-turbulent Web3 seas.

Join us for an insightful session with Ethan Pierse, who is the Borderless Ventures Founder, The CryptoAssets Institute Director & NFT Factory Paris Co-Founder.

Growth of Lens Protocol, and other related topics.

Insights shared on the evolution and future of decentralized social media platforms.

Tips, highlights, and hardships of creating digital communities along with the key choices speakers have made to keep their communities engaged.

Insights on the unique challenges and strategies of expanding web3 businesses globally.

Speakers discussed how blockchain technology is revolutionizing fan engagement in sports. Moderated by Jennifer de Broglie (Production Management + Content Producer + Communications, Qatar Media Corporation & i24 News), the panel explored the use of blockchain for enhancing fan experiences, enabling direct interactions with athletes, and creating unique digital collectibles. They shared insights on the transformative potential of blockchain in fostering deeper connections between sports teams and their global fanbases.

Insights shared on achieving product-market fit and effective go-to-market (GTM) strategies. Moderated by Soledad Contreras (Director of Partnerships, CoinDesk), the panel discussed the critical elements of aligning products with market needs, developing scalable business models, and executing successful GTM plans.

Web3 buidlers often focus on cool tech before thinking about product-market fit, growth and adoption. But no industry or project can survive without an air-tight growth strategy. It's time for Web3 to start growth hacking. We'll talk about the proven strategies and tactics that'll bring new users to your project.

Do you know who is in your community? When you make an allowlist, how do you find out who is on it and what they are about? Big Data offers a solution. Tools like Dune Analytics, Flipside Crypto, and Bigquery provide access to troves of blockchain data in easy to process formats. With an NFT contract, you can use these tools to find out things like what other projects are your holders into, who are the whales, who are the flippers, and who is a spammer.

Web3 and crypto leaders face two major public relations challenges in their role. First, the decentralized nature of web3 protocols means there’s a global community and governance layer to communicate with. Second, crypto founders are often required to educate the public about blockchain technology while simultaneously battling its stigma. That’s a tough ask for anybody, so I think the traditional PR and marketing rule book has to be relooked at and tailored for web3. Here is a guide from lessons learnt from experience helping founders tell their stories across the bull and bear markets of crypto. In my talk I will cover the following: * The difference between marketing, PR and community building * The importance of crypto Twitter * The Web3 media landscape and its gatekeepers - journalists * The importance of knowing your audience and tailoring your message to them

Learn how the biggest global brands are embracing web3, and what the opportunities are for a whole new kind of direct-to-consumer engagement revolution. Brands are powering the next wave of web3 mainstream adoption!

Modern Social Media is our internet-era town square, a place for internet citizens to convene & exchange ideas, socialize, & co-create memes. We all spend hours of our waking life everyday on social media - What would it look like to build public goods funding into our town squares, such that our media-economic environment rewards those who steward public good instead of those who sew division & cynicism? Join Kevin Owocki, the co-founder of Gitcoin & Supermodular, and a very special guest, on a regenerative crypto-economic adventure to pioneer memes & mechanisms that deepen our commitment to public goods.

Minting an NFT should not be the only step in community activations, just a part of a larger experience. We can build more fun, engaging, retaining journeys for more bidirectional value exchange with members.

Different categories of NFTs are reviewed. It will be discussed why some types of NFTs like PFPs are gaining popularity. NFTs could be viewed as an essential missing part for internet native communities. Some of the recent innovations are discussed.

Sriram is a general partner at a16z crypto, informal advisor to Elon Musk on the Twitter revamp, and a former Twitter and Facebook engineer. Hear his thoughts on decentralized tech potential for consumer apps and beyond.

Marketing has become a collective term for anything that touches: socials, advertising, events, content, 'shilling', PR etc. But let’s dissect what’s actually needed for a DAO/team and how one should go about and assemble a web 3.0 marketing team. Marketing has become a collective term for anything that touches: socials, advertising, events, content, 'shilling', PR etc. But let’s dissect what’s actually needed for a DAO/team and how one should go about and assemble a web 3.0 marketing team.

A keynote on Lens Protocol - the permissionless, composable, and decentralized social graph which is reimagining the way we connect & (re)build social networks

On Discord and Twitter, it's raining airdrops, whitelist spots and rewards. DAOs and dapps are in search of diamond hands to pump token prices and talent to grow and develop apps, protocols and ecosystems. As web3 emerges, decentralization, pseudo-anonymity and tokenization will drastically affect the relationships between marketers and audiences, maybe even flipping thee web2 model on its head. Users may well end up in control of their data and marketers may begin delivering value to users rather than extracting it. I'll explore these topics through concrete examples and describe how we got here and the challenges we face moving forward.

Watch a session by Nicholas Santomauro (Director, Global User Acquisition @ Binance) at Epic Web3 Conference. In the session, Nicholas shares Binance's approach to marketing using real-life cases.

A conversation with Chris DeWolfe on building social and gaming platforms in web3.

The talk will explain my personal journey as a community builder with a personal and conference brand. It will reflect my challenging process in trying to bridge the gap between East and West, sharing some of the lessons I learned and insights I have gained throughout the years. In this talk, I also hope to describe what it takes to be a trustworthy community builder and why community is crucial yet so difficult to build. Lastly, I will introduce my current journey which is trying to incorporate a social token into solidifying the community power around my activities and making it sustainable and scalable.

Amanda Cassatt shares lessons and frameworks learned from bringing dozens of web3 products to market.

A quickstart guide for building your social media following as a web3 founder or marketer.

How can web3 projects attract their first 1,000 true fans? Shannon Snow shares lessons learned as COO of World of Women, a best-selling PFP project. Building a project in public comes with opportunities and challenges – how can founders navigate volatility under increased expectations of transparency? This talk covers building a community that builds with you.

CEO & Co-Founder of SuperSpaces, Frederick Rustler, gives a talk titled "Twitter Spaces: Why You Should Pay Attention" live at Blockdown Portugal 2023.

Medieval Empires is uniquely positioned to become a leading Web3 strategy game with Play & Own mechanics. For strategy gamers on PC and Mobile, who want to play their favourite game while having the ownership of in-game assets, Medieval Empires is a game, set in a historical environment of the 13th century, that combines deep and proven game mechanics, with an easy to enter and sustainable game design, on Polygon blockchain technology with ERC-20 token and ERC-721 Land NFT. ​ Unlike other popular strategy games, our product delivers a sustainable game economy, highly polished visuals and game play, while being built on a low gas fee blockchain, Polygon, and offering, Play & Own mechanics - all that delivered in a seamless cross-platform experience.

In traditional advertising, customers shared their data, got tons of spam, and didn't get paid for sharing their personal info. In Web3, an advertiser's relationship with their customer is different: i.e. high-end brands doing an NFT to build ongoing relations and engagement. Meanwhile, advertisers/brands also get immediate responses, which is truly a way to share the alpha. What's more, this won't dilute the IRL assets being purchased. In this talk, Collab.Land's Anjali Young explains how Web3 unlocks new categories of customers.

Centered around the protocol's latest offering of non-custodial wallets, and how they can easily onboard Web2 users to Web3.

Realestate

In this keynote, Aria, CEO at Milk Alliance, unveils the Milk app, launched in Seoul in 2020, addressing challenges in earning and redeeming reward points across various services.

Expert insights on the transformative impact of emerging technologies like web3 on various industries, with a focus on loyalty programs.

In response to the growing decentralization within the NEAR ecosystem, it's crucial to explore innovative approaches in marketing and branding that align with these evolving dynamics. Real case studies within the NEAR ecosystem provide invaluable insights, offering lessons learned that can inform strategic adjustments, ensuring methods stay relevant and effective in this decentralized landscape.

The talk explored how global brands are leveraging the transparent and immutable nature of the blockchain to create innovative loyalty and membership programs. Discover how NFTs are enabling brands to provide improved reward systems, offering exclusive access to digital assets, events, and experiences.

Learn how the convergence of blockchain, AI and human creativity is going to transform the multi-billion-dollar content marketing industry for the better, for both brands and content creators.

Why is communication in the web3 space such a challenge? Ethermail dives into this pressing question, showcasing their novel approach to keeping web3 users connected. They're not just theorizing – Ethermail has proven that you can effectively reach your decentralized audience. Discover how their innovative platform is reshaping communication, merging the simplicity of email with the dynamic world of web3. Join us for insights on revolutionizing interactions in the decentralized landscape.

As it becomes harder to reach a meaningful audience through traditional Web2 marketing practices, Web3 provides unique opportunities to create relationships while allowing users to retain control and privacy. This talk explores the ways to do this and why this new type of marketing is the future for brands, projects, and creators.

Token vesting, the main topic of discussion, is presented as a crucial service, particularly post-FTX and Celsius incidents. The process involves the gradual distribution of digital assets over a specific period, commonly utilized for various allocations such as investors, advisors, and marketing.

With Web3, a new age of the internet is evolving: 3D experiences, avatars and new gaming channels are a real opportunity to take branding, marketing and e-commerce to a new level – and to connect with GenZ & Alpha. Oliver Lange and Jan Gutkuhn will talk in this session about opportunities, challenges and first use cases of the fashion retailer H&M.

Welcome to the experience age. And beyond. What does that mean for marketeers? Which roles do love brands play in the game of future activation? And why especially Web3 is a core player for your Customer Experience team? Join us for a short flight into the future of storytelling and immersive experiences.

Using the case study of NEAR's recent rebrand, brand design expert Tom Munckton will look at how businesses can unlock the power of brand to accelerate growth. Discover what "brand" really means, why it matters, and the perils of not considering it. Afterward, he is joined by NEAR's CMO, Jack Collier, in a fireside chat to discuss how NEAR's rebrand has delivered positive shifts for the business.

The presentation covers LUMA's views on the market, industry trends, and the future of the ecosystem.

Learn how to bridge everyday users into the world of blockchain, make Web2 and Web3 work together, and create blockchain apps that have a useful cause. Get insights into the current early stages of Web3 UX and take away practical lessons for your own path of innovation.

Growth Hacking Tactics for NEAR Projects, presented by AVB of Transparency Commission, Jordan Gray of HEROES.BUILD, Vinay Chatlani of Near Foundation, at NEARCON 2023.

How shareable experiences are redefining companies.

Web3 is often seen as a playground for the tech-savvy and crypto natives, the panelists share key strategies that successfully bridged the gap for the young generation and wider audiences, paving the way for greater accessibility.

Dive into the world of Web3 fandom, a revolutionary concept that's reshaping fan engagement. Discover the innovative strategies that NEAR and its partners at SailGP and the International Cricket Council are implementing to create an immersive and participatory fan experience. Get ready to explore the cutting edge of sports marketing.

With AI, AR, VR and the metaverse, brands are challenged to master multiple digital revolutions at once. What innovations will brands focus on in the future? After the Web3 hype, everyone is talking about AI. Is the future of eCommerce still in the metaverse? Or should we focus on AI?

Hear from web3 leaders at AMAN, ATP Tennis, Mercedes on how they are adopting web3. Learn about what the web3 opportunity is today and over the next 5-10 years, and join a discussion from the both leading brands and the leading tech platform powering them.

Discover how blockchain technology, decentralized platforms, and the rise of NFTs are reshaping traditional marketing paradigms. Gain insights into the innovative strategies and opportunities that Web3 offers to marketers and brands, paving the way for a new era of authentic, decentralized, and community-driven marketing initiatives.

The panel, moderated by Joaquín Muñoz, delved into enhancing customer engagement through NFTs and digital assets. The central theme revolved around a community-centric approach to NFTs, with an emphasis on values and positive impact. Shannon showcased FC Barcelona's collaboration with World of Women as an illustration of NFTs contributing to social good. Concurrently, Wen Lin addressed the challenge of user-friendly blockchain adoption, highlighting the significance of understanding fan desires.

Panelists unveil the alchemy of long-term brand building - your ultimate arsenal to not just survive but thrive amid the fiercest bear markets.

In the ever-evolving landscape of Web3, successful ventures are not solely built upon technical prowess but also rely heavily on community engagement. This session, "From Code to Community: The Dual Path of Building in Web3," dives deep into the intricate interplay between coding mastery and community cultivation.

Together, they delve into the intricate tapestry of Web3, exploring an often overlooked yet pivotal element - the community. Uncover how people, united by innovation and vision, are the true architects of the Web3 space.

Web3 is changing the game, and your marketing strategies need to evolve with it! Join moderator Mia Soarez and our esteemed panel of experts, Lorna Hutchman, Harry Horsfall, Reni Achkar, and Kseniia Baziian, as they deep dive into the revolutionary world of Web3 Growth Marketing.

You've heard it before: It's all about the community! For a Web3 project to thrive, they need to cultivate and keep an engaged and active community. Not only enthusiasts and token holders, but also entrepreneurs, developers, creators, and more. Hear from this panel on the projects that are nailing it and the tools that are helping.

Web3 isn’t about crypto, blockchain, or tokens. It’s about using those tools to bring people together… to share their ideas, coordinate their work, and align their interests. Web3 is about building communities, and you can't do that without a great story. Learn why, what makes one, and how to tell your own in this talk with venture storyteller Mike Troiano. I'm a storyteller, seeker, and student. I've been a bouncer, a salesman, a bartender, an ad man, a cook, a marketing guy, an executive, and a writer. I make a living these days as a VC outside Boston, surrounded by a family who loves me and a dog who understands me. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Token-incentivized communities, combined with the right storytelling container can help to usher in a regenerative, positive future. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Web3 in Japan is an area where more and more interests - both domestically and internationally - is growing. From local Japanese building cool web3 projects to projects gravitating to Japan to build, Bankless Japan's goal is to help connect the builders, the curious and the experts. Bankless Japan team shares their learnings building IRL community in Japan from the ground up.

What does the future of marketing look like? Internet pioneer Joel Comm breaks it down for the closing keynote at Social Media Marketing World 2022 in San Diego. Covering blockchain, social web, NFTs, metaverse, play-to-earn and more, this keynote provides a birds-eye overview of how marketers will adapt to promote brands in the coming years.

In this ecosystem spotlight session at SmartCon 2022, DeFi experts discuss the current state of DeFi, what’s exciting about the current landscape, and what’s needed to reignite growth in the blockchain-based financial services ecosystem. Featuring: Michael Nowotny, Co-Founder and CEO, Krypton Labs Vance Spencer, Co-Founder, Framework Ventures Michael Bressler, Global Head of Sales, GSR Stacy Elliott, Senior Writer, Decrypt Media