Customer research in Airtable
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Cameron Toth | Cloudcouch
Signal quality
Outcome
Potential customer
Ash Quintana | HugBots
Signal quality
Outcome
Lost customer
Jules Harris | box + cask
Signal quality
Outcome
Potential customer
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Jules Harris | box + cask
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Interview / Source
Jules Harris | box + cask
Signal quality
Outcome
Potential customer
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Signal quality notes
Clear story, clear JTBD
TLDR
Natural virality of promising Airtable pilot undermined because of licensing and provisioning model; Smartsheet model makes collaboration easier.
@
{name}
Source name
Jules Harris
Source title
Manufacturing and Operations
Organization name
box + cask
Status quo
No records
Winning product
No records
All competing products
Consens.us
Insights
3
16
18
21
23
24
25
26
Winning vendor
Ari Ramírez-Medina | Mel and Belinda Yeats Foundation
Casey Park | Airtable
Incumbent
Ari Ramírez-Medina | Mel and Belinda Yeats Foundation
Bailey Mirza | SmartYogurt
Dany Coronado | Mansonto
Cameron Toth | Cloudcouch
Leslie Walker | Schema
Interviews / Sources
Ari Ramírez-Medina | Mel and Belinda Yeats Foundation
Dany Coronado | Mansonto
Jules Harris | box + cask
Harley Holbrook | Uvu
Use cases
Supplier management
Project management
Insights
26
Importance
Primary factor
Sentiment
Positive
Product
Consens.us
Tags
sharing
intuitive UX - collaborators
pricing - free read/comment licenses
27
Importance
Primary factor
Sentiment
Negative
Product
EnnWe
Tags
sharing
intuitive UX - collaborators
pricing - free read/comment licenses
Analysis status
Coded
Other notes
@
{name}
Call recording
https://app.gong.io/call?id=5083771957696092571&xtid=36saoduk98fnufttan6
Logo
box + cask logo.png
Interview conducted (Quarter/Date)
FY22 Q2
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