Automatic Site Classifier

1.1 Does the expert site have an About Us or Team Page?

1.2 Does their About Us or Team Page include names of team members?

1.3 Does their About Us or Team Page include human photos of team members?

1.4 Is it easy to find author social media profiles linked on the site (About Us page, article, author bio, etc.)?

1.5 Does a business address plus either a phone number or email exist on the site?

1.6 Do they have a privacy policy?

1.7 Is the privacy policy easy to find? (In footer/nested in a dropdown header.)

1.8 Is the privacy policy easy to understand?

2.1 Are there Categories of Performance ratings, scores, badges, etc.?

2.2 Are there Performance Criteria ratings, scores, badges, etc.?

2.6 Do they exclude price/value in their ratings or scores?

3.1 Do they have an ethics statement?

3.2 Is the site free of ads?

3.3 Is an affiliate commission disclosure easy to find on the site, like at the top of articles or in the footer?

3.5 Is the site free of sponsored content, paid promotions and/or advertorials?

3.6 If they have sponsored content, is it clearly marked as such?

3.7 Does the site purchase their own products to review?

4.1 Do all products listed in buying guides link to their own individual reviews on the site?

4.2 Does the content contain feature comparison tables of similar products?

4.3 Is there an interactive product comparison tool?

4.4 Do the product specs exist in the content?

4.5 Are product prices shown on the content?

4.6 Are multiple retailers’ product listings included?

4.7 Is the product’s price history included?

4.8 Does a comment section exist so readers can leave feedback on the content?

4.9 Is the content organized into sections of Categories of Performance?

4.10 Does an overall “How We Test” page exist?

4.11 If a user rating feature exists, does the site at least require users to sign up and/or login in order to reduce spam?