[TJR] Hearst Publications
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Website
Type of Site (2024)
Parent Company
Average Trust Rating
Automatic Site Classifier
Monthly Traffic
# of Categories out of Core Cats
Count: Categories With Faked Testing
Faked Categories
1.1 Does the expert site have an About Us or Team Page?
1.2 Does their About Us or Team Page include names of team members?
1.3 Does their About Us or Team Page include human photos of team members?
1.4 Is it easy to find author social media profiles linked on the site (About Us page, article, author bio, etc.)?
1.5 Does a business address plus either a phone number or email exist on the site?
1.6 Do they have a privacy policy?
1.7 Is the privacy policy easy to find? (In footer/nested in a dropdown header.)
1.8 Is the privacy policy easy to understand?
1.9 Does the site have its own official, claimed LinkedIn page?
2.1 Are there Categories of Performance ratings, scores, badges, etc.?
2.2 Are there Performance Criteria ratings, scores, badges, etc.?
2.3 Are there Overall Product Review ratings, scores, etc.?
2.4 Are there Overall Product Review ratings out of 10.0 or 100?
2.5 Does every product on the Buying Guide get a rating, score, badge, etc.?
2.6 Do they exclude price/value in their ratings or scores?
3.1 Do they have an ethics statement?
3.2 Is the site free of ads?
3.3 Is an affiliate commission disclosure easy to find on the site, like at the top of articles or in the footer?
3.4 Does the site require a subscription or account sign-up to access its content?
3.5 Is the site free of sponsored content, paid promotions and/or advertorials?
3.6 If they have sponsored content, is it clearly marked as such?
3.7 Does the site purchase their own products to review?
4.1 Do all products listed in buying guides link to their own individual reviews on the site?
4.2 Does the content contain feature comparison tables of similar products?
4.3 Is there an interactive product comparison tool?
4.4 Do the product specs exist in the content?
4.5 Are product prices shown on the content?
4.6 Are multiple retailers’ product listings included?
4.7 Is the product’s price history included?
4.8 Does a comment section exist so readers can leave feedback on the content?
4.9 Is the content organized into sections of Categories of Performance?
4.10 Does an overall “How We Test” page exist?
4.11 If a user rating feature exists, does the site at least require users to sign up and/or login in order to reduce spam?
Automatic Site Classifier
Fake Reviewer
Count6
Bicycling
Niche Cycling Reviews
Hearst Digital Media
43.65%
Fake Reviewer
1,984,684
4
1
best blender
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
No
No
No
No
No
No
Yes
Yes
No
Yes
No
No
Yes
No
Yes
Yes
No
No
Yes
Yes
Yes
Good Housekeeping
Broad General Reviews
Hearst Digital Media
38.62%
Fake Reviewer
54,839,524
18
10
best soundbar
best air purifier
best keyboard
best projectors
best air conditioners
best coffee maker
best fans
best drones
best tvs
best computer monitors
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
Yes
No
Yes
Yes
Yes
No
Yes
No
No
Yes
No
No
No
No
Yes
Yes
No
No
Yes
Yes
Yes
Best Products
Broad General Reviews
Hearst Digital Media
33.52%
Fake Reviewer
3,019,146
26
11
best computer monitors
best soundbar
best gaming headset
best air purifier
best headphones
best projectors
best mouse
best air conditioners
best webcams
best vacuum cleaner
best fans
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
Yes
No
Yes
No
Yes
No
Yes
No
No
Yes
No
No
No
No
No
Yes
Yes
No
No
Yes
Yes
Popular Mechanics
Broad Science News
Hearst Digital Media
28.27%
Fake Reviewer
3,561,782
24
10
best computer monitors
best soundbar
best electric bike
best mouse
best air conditioners
best webcams
best vacuum cleaner
best fans
best drones
best tvs
Yes
Yes
No
No
Yes
Yes
Yes
Yes
Yes
No
No
No
No
Yes
No
Yes
No
Yes
Yes
No
Yes
No
No
Yes
No
Yes
Yes
No
No
Yes
No
Yes
Gear Patrol
Niche Lifestyle News
Hearst Digital Media
25.80%
Fake Reviewer
3,527,912
22
12
best air purifier
best coffee maker
best computer monitors
best fans
best headphones
best projectors
best soundbar
best vacuum cleaner
best drones
best tvs
best air conditioners
best gaming chair
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
No
No
No
No
No
No
No
No
Yes
No
No
Yes
No
No
No
No
Yes
Yes
No
No
Yes
No
No
Men's Health
Niche Health News
Hearst Digital Media
9.70%
Fake Reviewer
1
1
best headphones
Yes
Yes
Yes
No
No
Yes
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No
No
Yes
No
No
No
No
Yes
Yes
No
No
No
No
Yes
Runner's World
Niche Lifestyle Reviews
Hearst Digital Media
59.98%
Low Trust
1
0
No
No
No
Yes
No
Yes
Yes
Yes
Yes
No
No
No
No
No
N/A
No
Yes
Yes
Yes
No
Yes
No
No
No
No
Yes
Yes
Yes
No
Yes
No
Yes
N/A
Car And Driver
Niche Automotive Reviews
Hearst Digital Media
45.05%
Not Trusted
1,800,000
2
0
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
No
No
No
No
No
Yes
No
No
Yes
No
Yes
Yes
No
Yes
Yes
No
No
Yes
No
Yes
Harper's Bazaar
Niche Fashion News
Hearst Digital Media
9.30%
Not Trusted
843,900
1
0
No
No
No
No
Yes
Yes
Yes
Yes
Yes
No
No
No
No
No
No
No
No
Yes
No
No
Yes
No
No
No
No
Yes
Yes
No
No
No
No
No
Automatic Site Classifier
Low Trust
Count1
Automatic Site Classifier
Not Trusted
Count2
9 records

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