Growth Experimentation Base
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A/B Test Name
1
Post-Trial-Signup Referral Banner
2
During-Trial-Signup Referral Banner
3
Post-Trial-Signup Referral Email
4
Post-Trial Chatbot Prompting Referral
5
15% Off for 2 months
6
10% Off Annual Subscription
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Part of Experiment:
Test Stage
Condition A
Condition B
Metric Being Tested
Metric Performance for Condition A
Metric Performance for Condition B
Superior Condition
Statistical Significance of Results
Point Person
Marketers
Engineers
Designers
Fullscreen Referral Banner
Complete
Fullscreen Banner Prompting Referral after Signup
Referral Prompt Several Days after Signup, in Drip Campaign
CTR
20.01%
15.20%
A
96.00%
Jessi Ramirez
Jarrod Lancet
Fiona Stinton
Jessi Ramirez
Fullscreen Referral Banner
Complete
Fullscreen Banner Prompting Referral during Checkout
Referral Prompt Several Days after Signup, in Drip Campaign
CTR
18.30%
15.80%
A
95.55%
Jessi Ramirez
Jarrod Lancet
Fiona Stinton
Jessi Ramirez
Email Referral Campaign Immediately after Trial Signup
Complete
Email Prompting Referral Immediately after Signup
Referral Prompt Several Days after Signup, in Drip Campaign
CTR
19.58%
15.10%
A
96.78%
Juan Rudolf
Juan Rudolf
Michael Ball
Susan Camero
Referral Chatbot
Running
Chatbot Prompting User Referral after Signup
Referral Prompt Several Days after Signup, in Drip Campaign
CTR
Xiaoli Chan
Maxime Stevens
Michael Ball
Xiaoli Chan
Emily Decker
New Years Low Intro Price
Ready
Chatbot on Price Page Offers Coupon for 15% off First 2 Months Using Product
Standard Pricing
Activation Rate
Maxime Stevens
Maxime Stevens
Xiaoli Chan
Emily Decker
Christmas Price Reduction
Running
Price Page Shows Regular Annual Price Slashed through and Reduced by 10%
Standard Pricing
Activation Rate
Juan Rudolf
Juan Rudolf
Xiaoli Chan
Susan Camero
6 records
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